Kraft Foods Brand Manager Interview Questions & Reviews

Updated Jun 11, 2014
Updated Jun 11, 2014
12 interviews

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12 Candidate Interview Reviews Back to all interviews

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  1.  

    Assistant Brand Manager Intern Interview

    Anonymous Employee
    Anonymous Employee
    Application Details

    I interviewed through college or university. The process took a day - interviewed at Kraft Foods.

    Interview Details

    On-campus interview, one to two (can get an offer or rejection after one, or asked to do a second before a decision is made)

    Interview Questions
    • Very specific behavioral questions, asking for examples of things that may not have happened   Answer Question
    No Offer
  2.  

    Associate Brand Manager Interview

    Anonymous Interview Candidate
    Anonymous Interview Candidate
    Application Details

    I interviewed through other source - interviewed at Kraft Foods.

    Interview Details

    Went through 3 rounds of interviews:
    1) Phone screening with HR
    2) MBA conference interview with 2 brand managers
    3) All day session in offices: 4 interviews (1 hour long each, 2 brand managers each) and 1 lunch with an ABM.

    Was presented with an offer several days later.

    Interview Questions
    • Presented with a print ad and asked to explain target, insights and key message   Answer Question
    • You are a car dealer with a lot full of purple cars. No one is buying purple cars anymore. what do you do?   View Answer
    • Tell me about a brand that you think is marketed well. And one that is poorly marketed?   View Answer
    Accepted Offer
    Positive Experience
    Average Interview
  3. 1 person found this helpful  

    Senior Associate Brand Manager Interview

    Anonymous Interview Candidate  in  Glenview, IL
    Anonymous Interview Candidate in Glenview, IL
    Application Details

    I interviewed through an employee referral. The process took 4+ weeks - interviewed at Kraft Foods in February 2012.

    Interview Details

    My first interview was a conversation with HR, followed by a phone screen with a Sr. Brand Manager, followed by a day onsite where I had three interviews. Each of those live interviews was with two people, either Brand Managers or Sr. Brand Managers. Interviews were split evenly between situational questions (Tell me about a time..) and case questions. After I got the job offer, there were standard background checks and then a drug screen. The drug screen was the only part of the process I really disliked. I'm used to urine tests, but this was a hair drug screen, where they literally cut out chunks of my hair. I understand the need to screen out drug users, but this felt extremely invasive.

    Interview Questions
    • You are the brand manager of X. What would you do to increase sales of this brand?   View Answer
    Accepted Offer
    Positive Experience
    Difficult Interview
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  5.  

    Associate Brand Manager Interview

    Anonymous Employee  in  Ewing, NJ
    Anonymous Employee in Ewing, NJ
    Application Details

    I interviewed through a recruiter. The process took 1 week - interviewed at Kraft Foods in June 2012.

    Interview Details

    Initial phone interview/screen with the recruiter. She sent my information on to the hiring manager in NJ who set up a phone interview with a Marketing Manager. Phone interview took about 1 hour and was mostly behavioral with one case question. The case question was basically....Imagine you are an ABM for the Chips Ahoy brand. You notice sales/revenue is increasing but your total share of the cookie market is decreasing. How would you explain this apparent contradiction? I think I did okay on the behavioral questions but I bombed this case question.

    Interview Questions
    • You are an ABM for Chips Ahoy. You notice that sales/revenue is up 5% compared to last year but your total share of the cookie category has declined 5%. How do you explain this apparent contradiction?   View Answers (2)
    No Offer
    Positive Experience
    Average Interview
  6. 3 people found this helpful  

    Associate Brand Manager Interview

    Anonymous Employee  in  Madison, WI
    Anonymous Employee in Madison, WI
    Application Details

    I interviewed through college or university. The process took a day - interviewed at Kraft Foods in October 2011.

    Interview Details

    Interviewed with two current Associate Brand Managers. Walked them through my resume, discussed current position. Behavioral based questions, preferred STAR method. Marketing case questions: proposed business idea with $250,000 capital investment. Marketing plan for said business. Questions about profits, revenues, marketing expenditures with said business. Why Kraft? Why this position? Ended with questions for them.

    Interview Questions
    • Say I'm a venture capitalist, giving you $250,000. What business proposal would you like to see on THIS specific campus and why? Further, how would you market said business and how would you compete with existing businesses?   Answer Question
    No Offer
    Neutral Experience
    Difficult Interview
  7. 1 person found this helpful  

    Associate Brand Manager Interview

    Anonymous Interview Candidate  in  Glenview, IL
    Anonymous Interview Candidate in Glenview, IL
    Application Details

    The process took 2 weeks - interviewed at Kraft Foods in February 2008.

    Interview Details

    I interviewed for the summer ABM position while in business school. The process was very structured - you applied online and then the recruiting team selected people for their "close" list. Interviews were on campus. First round interviews were in the morning; they would call candidates that made it to the final round during lunch and final rounds occurred in the afternoon. Offers were made the following week

    Interview Questions
    Negotiation Details
    n/a
    Accepted Offer
    Neutral Experience
    Average Interview
  8.  

    Brand Manager Interview

    Anonymous Interview Candidate
    Anonymous Interview Candidate
    Interview Details

    There are multiple interviews. Each interview has 2 managers interviewing you at the same time. Some typical questions are...why marketing, why Kraft, tell me about your experience, what's your favorite brand, favorite commercial and then there are case study questions.

    Interview Questions
    Negotiation Details
    No negotiation as I was an MBA hire and the package was set.
    Accepted Offer
  9.  

    Brand Manager Interview

    Anonymous Employee  in  Lagos (Nigeria)
    Anonymous Employee in Lagos (Nigeria)
    Application Details

    I interviewed through an employee referral. The process took 1+ week - interviewed at Kraft Foods in May 2012.

    Interview Details

    This was a classic case of an employer not being aware of the need to make a good impression on a potential hire. The recruitment process is definitely not one-sided.
    After leaving work early and driving through a 2-hour traffic to get to make the appointment, I was kept waiting for 30 minutes without any explanation.
    Then I was called into the interview room where I met 3 individuals: 2 guys from HR and the Marketing Director, who was still taking a phone call. We waited another 5 minutes for the Marketing Director (some short dude with an over-inflated sense of his own importance) to get off the phone, then finally the interview started.
    As I answered the questions, the Marketing dude kept trying to assert that I did not know as much as I should, like I needed to really impress him. He kept correcting my answers like I was supposed to have read a specific textbook before coming for the interview. In short it wasn't a very pleasant experience.
    About 6 months later, I received a call from the HR guy, asking if I might be interested in trying for another role. I very politely declined. Apparently, they erroneously thought I was desperate to leave my current employer.

    Interview Questions
    No Offer
    Negative Experience
    Average Interview
  10.  

    Associate Brand Manager Interview

    Anonymous Interview Candidate
    Anonymous Interview Candidate
    Application Details

    I interviewed through college or university. The process took a day - interviewed at Kraft Foods in November 2008.

    Interview Details

    A very standard, on-campus interview. The school do well to prepare you with types of questions & sometimes the d/l on the interviewer.
    In my opinion, if you're really focused on getting a job with Kraft Foods...there's plenty of information out there for you to nail the interview.

    Interview Questions
    • A marketing case question - too long ago for me to remember exactly what it was. However, it felt hard because the interviewer keeps digging into your responses till you have nothing more to contribute - It'll feel like you've missed the question when in fact you've gone further than your peers.   Answer Question
    Negotiation Details
    Standard package although I did negotiate more vacation for a personal commitment.
    Accepted Offer
    Positive Experience
    Average Interview
  11. 1 person found this helpful  

    Associate Brand Manager Interview

    Anonymous Employee
    Anonymous Employee
    Application Details

    I interviewed online. The process took 5 weeks - interviewed at Kraft Foods in March 2010.

    Interview Details

    I applied online. First I had the screening interview over phone when I was asked about professional and academic background. The second was 1-1 interview with HR person. This one lasted around 30min. Obviously they have extremely professional HR. There was a pre-prepared questionnaire with mostly situational questions. What would you do in this situation or in that situation. The last interview was with two Brand Managers and the questions were pretty much the same as with HR person. This interview lasted for 50min or so.

    Interview Questions
    • Tell me about the time when you had a difficulties with your co-worker. How did you overcome the problem and what did you learn from that experience.   Answer Question
    • Tell me about the most complex project you worked on. How did you come up with the solution and what was the solution.   Answer Question
    No Offer
    Positive Experience
    Average Interview

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