Kraft Foods

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Kraft Foods Branding Interview Questions

Updated Oct 28, 2014
Updated Oct 28, 2014
17 Interview Reviews

Interview Experience

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17 Candidate Interview Reviews Back to all Interviews

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  1.  

    Associate Brand Manager Interview

    Anonymous Employee
    Anonymous Employee
    Interview Details

    The hiring process was very formal with very little surprises along the way. They basically followed their interview deck that was provided prior to the interview. Make sure you go through the whole deck to find all the questions that you will be asked. Also, make sure to have enough stories that provided evidence of your experience level with regard to leadership, analytics, problem solving, etc. Finally, don't be overwhelmed by the case questions. There is no right answer. They just want to see how you think. Take your time and make sure it is organized

    Interview Questions
    • the Product and commercial you like the least and why?   Answer Question
    Declined Offer
    Neutral Experience
    Average Interview
  2.  

    Assistant Brand Manager Intern Interview

    Anonymous Employee
    Anonymous Employee
    Application Details

    I applied through college or university. The process took a dayinterviewed at Kraft Foods.

    Interview Details

    On-campus interview, one to two (can get an offer or rejection after one, or asked to do a second before a decision is made)

    Interview Questions
    • Very specific behavioral questions, asking for examples of things that may not have happened   Answer Question
    No Offer
  3.  

    Associate Brand Manager Interview

    Anonymous Interview Candidate
    Anonymous Interview Candidate
    Application Details

    I applied through other source – interviewed at Kraft Foods.

    Interview Details

    Went through 3 rounds of interviews:
    1) Phone screening with HR
    2) MBA conference interview with 2 brand managers
    3) All day session in offices: 4 interviews (1 hour long each, 2 brand managers each) and 1 lunch with an ABM.

    Was presented with an offer several days later.

    Interview Questions
    • Presented with a print ad and asked to explain target, insights and key message   Answer Question
    • You are a car dealer with a lot full of purple cars. No one is buying purple cars anymore. what do you do?   View Answer
    • Tell me about a brand that you think is marketed well. And one that is poorly marketed?   View Answer
    Accepted Offer
    Positive Experience
    Average Interview
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  5.  

    Brand Management Internship Interview

    Anonymous Employee in New York, NY
    Anonymous Employee in New York, NY
    Application Details

    I applied through a recruiter. The process took a weekinterviewed at Kraft Foods in June 2013.

    Interview Details

    Two part interview process. First is a screening with HR. The second is an interview with a Senior Brand Manager or higher. I was fortunate or unfortunate to get the head of the Brand Management division. Be prepared for some critical brand questions such as what is your favorite brand and why?

    Interview Questions
    No Offer
    Neutral Experience
    Average Interview
  6.  

    Associate Brand Manager Interview

    Anonymous Employee in Ewing, NJ
    Anonymous Employee in Ewing, NJ
    Application Details

    I applied through a recruiter. The process took a weekinterviewed at Kraft Foods in June 2012.

    Interview Details

    Initial phone interview/screen with the recruiter. She sent my information on to the hiring manager in NJ who set up a phone interview with a Marketing Manager. Phone interview took about 1 hour and was mostly behavioral with one case question. The case question was basically....Imagine you are an ABM for the Chips Ahoy brand. You notice sales/revenue is increasing but your total share of the cookie market is decreasing. How would you explain this apparent contradiction? I think I did okay on the behavioral questions but I bombed this case question.

    Interview Questions
    • You are an ABM for Chips Ahoy. You notice that sales/revenue is up 5% compared to last year but your total share of the cookie category has declined 5%. How do you explain this apparent contradiction?   View Answers (2)
    No Offer
    Positive Experience
    Average Interview
  7. 2 people found this helpful  

    Senior Associate Brand Manager Interview

    Anonymous Interview Candidate in Glenview, IL
    Anonymous Interview Candidate in Glenview, IL
    Application Details

    I applied through an employee referral. The process took 4+ weeksinterviewed at Kraft Foods in February 2012.

    Interview Details

    My first interview was a conversation with HR, followed by a phone screen with a Sr. Brand Manager, followed by a day onsite where I had three interviews. Each of those live interviews was with two people, either Brand Managers or Sr. Brand Managers. Interviews were split evenly between situational questions (Tell me about a time..) and case questions. After I got the job offer, there were standard background checks and then a drug screen. The drug screen was the only part of the process I really disliked. I'm used to urine tests, but this was a hair drug screen, where they literally cut out chunks of my hair. I understand the need to screen out drug users, but this felt extremely invasive.

    Interview Questions
    • You are the brand manager of X. What would you do to increase sales of this brand?   View Answer
    Accepted Offer
    Positive Experience
    Difficult Interview
  8. 3 people found this helpful  

    Associate Brand Manager Interview

    Anonymous Employee in Madison, WI
    Anonymous Employee in Madison, WI
    Application Details

    I applied through college or university. The process took a dayinterviewed at Kraft Foods in October 2011.

    Interview Details

    Interviewed with two current Associate Brand Managers. Walked them through my resume, discussed current position. Behavioral based questions, preferred STAR method. Marketing case questions: proposed business idea with $250,000 capital investment. Marketing plan for said business. Questions about profits, revenues, marketing expenditures with said business. Why Kraft? Why this position? Ended with questions for them.

    Interview Questions
    • Say I'm a venture capitalist, giving you $250,000. What business proposal would you like to see on THIS specific campus and why? Further, how would you market said business and how would you compete with existing businesses?   Answer Question
    No Offer
    Neutral Experience
    Difficult Interview
  9. 1 person found this helpful  

    Associate Brand Manager Interview

    Anonymous Interview Candidate in Glenview, IL
    Anonymous Interview Candidate in Glenview, IL
    Application Details

    The process took 2 weeksinterviewed at Kraft Foods in February 2008.

    Interview Details

    I interviewed for the summer ABM position while in business school. The process was very structured - you applied online and then the recruiting team selected people for their "close" list. Interviews were on campus. First round interviews were in the morning; they would call candidates that made it to the final round during lunch and final rounds occurred in the afternoon. Offers were made the following week

    Interview Questions
    Negotiation Details
    n/a
    Accepted Offer
    Neutral Experience
    Average Interview
  10.  

    Brand Management Interview

    Anonymous Employee
    Anonymous Employee
    Application Details

    I applied through college or university. The process took 2 weeksinterviewed at Kraft Foods in September 2014.

    Interview Details

    1st rounds over the phone, general questions about goals and outlooks in 5 years, why marketing, why kraft? why kraft over other cogs? Some behaviour questions. Second round interviews were at the head office, with first a tour of the office, second two back to back interviews with mostly behavioural but also some marketing intuition. Whats is your favourite campaign/least favourite?

    Interview Questions
    No Offer
    Difficult Interview
  11.  

    Brand Manager Interview

    Anonymous Interview Candidate
    Anonymous Interview Candidate
    Interview Details

    There are multiple interviews. Each interview has 2 managers interviewing you at the same time. Some typical questions are...why marketing, why Kraft, tell me about your experience, what's your favorite brand, favorite commercial and then there are case study questions.

    Interview Questions
    Negotiation Details
    No negotiation as I was an MBA hire and the package was set.
    Accepted Offer

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