Nielsen Research Analyst Interview Questions

Updated Jul 19, 2015
22 Interview Reviews

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Helpful (14)  

Research Analyst Interview

Anonymous Interview Candidate in Wilton, CT
Accepted Offer
Positive Experience
Difficult Interview

Application

I applied through college or university. The process took 3 weeksinterviewed at Nielsen (Wilton, CT) in February 2015.

Interview

There were a few steps to the process for Nielsen. 1) Application and aptitude test. The test was designed to get an idea of your workplace personality, and there were several logic questions designed to test your conceptual skills. 2) First interview. This interview was held at my university, and it was fairly basic. The two interviewers asked me about my job experience, why I wanted to work for Nielsen, and a couple analytical questions to see my thought process and problem solving skills. 3) The final round was at the actual Nielsen office. I was put up in a hotel the night before, and then had a superday. There were 3 consecutive 1 on 1 interviews, each for 45 minutes. They were similar in structure, each asking about different work situations I had been in, why I wanted Nielsen, and one analytical question. The interviewers were personable and great! Some recently hired analysts then brought us out to lunch and we could ask specific questions about the job. I found out within 48 hours that I was being offered a position. I would recommend doing lots of research on the company, and make sure you have a passion for Nielsen and everything they do. That will make you stand out from the crowd.

Interview Questions

  • Pick a food or beverage product and decide how you would change it. What would you need to know in order to market the new product and how would you go about promoting it?   Answer Question
  • Coca-Cola has released a new line of Strawberry Coke, and consumers say that it tastes really good. However, first quarter sales are much lower than forecasted. What factors could have influenced this, and what reasons might there be lower sales?   Answer Question
  • Assume there are 25,000 students at your university. Approximately how many bus trips are taken by students every year?   Answer Question

Other Interview Reviews for Nielsen

  1. Helpful (5)  

    Research Analyst Interview

    Anonymous Interview Candidate in Chicago, IL
    Accepted Offer
    Positive Experience
    Average Interview

    Application

    I applied online. The process took 4+ weeksinterviewed at Nielsen (Chicago, IL) in August 2014.

    Interview

    Was contacted by an HR rep about a month after submitting my application online. Had a phone interview in the following days, which was easy and nothing out of the ordinary, although be prepared for "give an example of a time you had to explain a complex topic in simple terms". After that, there was an online assessment, which consisted of both personality questions, as well as a series of logic questions (the kind where you are given some info and have to put events in the correct order). You get 3 minutes per logic question. I was then contacted the following week for an on-site interview and exam. The exam is 1 hour, 10 questions (with sub parts) and not challenging if you've read the posts on here and prepared for the topics. Then there were three 45-minute interviews. The questions really depend on the interviewer. My first one was very heavy on the analytical questions, e.g. you have 15 minutes and a ruler, how do you measure how many blades of grass are on a football field. The other 2 were more behavioral, with a few marketing/analytical questions, e.g. there's a store with whole, 2%, 1%, skim, and chocolate milk, the owner wants to add soy milk, which milk to you take out and why (just be able to justify your response, there's no right answer). Then there's lunch with a current analyst, which is casual and just a fun time to talk about the role and the company! I don't think this happens often, but I then had another quick phone interview, and at the end I was offered the job.

    Interview Questions

    • How much milk is sold in the US every year?   1 Answer

    Negotiation

    Didn't negotiate, I was happy with the offer and excited to work for the company!

  2. Helpful (1)  

    Research Analyst Interview

    Anonymous Interview Candidate in New York, NY
    Accepted Offer
    Positive Experience
    Average Interview

    Application

    I applied in-person – interviewed at Nielsen (New York, NY).

    Interview

    Two rounds of interviews, with a written assessment

    Interview Questions

  3.  

    Research Analyst Interview

    Anonymous Interview Candidate
    Accepted Offer
    Positive Experience
    Difficult Interview

    Application

    I applied through college or university – interviewed at Nielsen in February 2014.

    Interview

    They came to my school for an info session and told us about the application process if we were interested. Afterwards, there is a first round interview (30 mins-1hr) on campus and the second (and final) interview at one of their offices. (the whole morning, 3 interviews back to back)

    Interview Questions

    • Q. without looking at the ticket sales, how would you determine how many people are going through an airport on a certain date? (there is no right or wrong answer, they want to assess your thought process)   Answer Question
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  5.  

    Research Analyst Interview

    Anonymous Interview Candidate in Evanston, IL
    Accepted Offer
    Positive Experience
    Average Interview

    Application

    I applied through college or university. The process took 3 weeksinterviewed at Nielsen (Evanston, IL) in October 2013.

    Interview

    Behavioral interview, followed by online analytic assessment, followed by another behavioral interview. Pretty standard, no surprises. The online assessment includes math (GMAT-type) questions as well as logic (LSAT-type) questions and is timed. A couple of the behavioral interviews included case questions, but they were straightforward. Otherwise it was more a matter of feeling out if you think the company would be an appropriate fit.

    Interview Questions

  6. Helpful (2)  

    Research Analyst Interview

    Anonymous Interview Candidate in New York, NY
    Accepted Offer
    Positive Experience
    Easy Interview

    Application

    I applied online. The process took 2+ weeksinterviewed at Nielsen (New York, NY) in October 2012.

    Interview

    I submit an application online and was contacted by the recruiter. There were two phone conversations and then they assigned a case study to test my aptitude. The case study provided a data set and the instructions to turn it into a 15-slide presentation. After the case study, I was flown into the office for an in person interview where I met individually with three people on the team.

    Interview Questions

    • The interview questions were all very standard and, though the process was formal, it was conversational.   Answer Question
  7. Helpful (2)  

    Research Analyst Interview

    Anonymous Interview Candidate in Cincinnati, OH
    Accepted Offer
    Positive Experience
    Difficult Interview

    Application

    I applied through college or university. The process took 2+ monthsinterviewed at Nielsen (Cincinnati, OH) in September 2010.

    Interview

    Submitted Resume, called back for an on campus interview (~30-45 minutes long) and took a test (writing and calculations), then called back for an onsite interview. The onsite interview consisted of an overview session followed by breakfast with a current employee, then three 45 minute interviews, and finally a group Q&A session. They later called back and offered me the job.

    Interview Questions

    • The on campus interview was a fairly straightforward interview, except for when the interviewer pulled out a page of data, explained the background for it, and asked me to walk him through how I'd determine which of 5 items to pull from the shelf and which to put more support behind. None of the individual on site interview questions were particularly difficult, but they covered a broad range of question types. The first was a fairly standard interview with some behavioral questions (strengths and weaknesses, tell me about a time when you ___, tell me more about this item on your resume, why are you interested in this job, why do you think you'd be a good fit, etc.). The second was primarily designed to assess how I think/analyze things (give an example of a good and bad ad campaign, what questionable assumptions does this ad make, how would you figure out how many dollar bills would fit in the Empire State building, if you have 2 baskets of black and red balls, how would you arrange those balls to have the greatest chance of someone picking a red ball at random, etc.) The third seemed to be designed to assess which area of the company would be the best fit, whether my skills and interests are a good match for the company, and if it's in line with what I'm looking for in a job.   Answer Question
  8.  

    Research Analyst Interview

    Anonymous Interview Candidate
    Accepted Offer
    Positive Experience
    Easy Interview

    Application

    I applied through other source – interviewed at Nielsen.

    Interview

    Fist interview was by HR with get to know you questions. Then hiring manager. More of get to know you questions with some technical questions also thrown in the mix

    Interview Questions

  9. Helpful (5)  

    Research Analyst Interview

    Anonymous Interview Candidate in Mumbai (India)
    Accepted Offer
    Positive Experience
    Average Interview

    Application

    I applied online. The process took a weekinterviewed at Nielsen (Mumbai (India)) in May 2015.

    Interview

    Process consists of an aptitude test, followed by 4 rounds of interview. Aptitude test - Medium difficult. 10 qts on quant (No options given) 2 case studies Questions on grammar correction. If shortlisted then you will called for HR interview. basic qts are asked related to your cv, work ex, summer internship and basic marketing concepts. it is then followed by 2 technical rounds of interview. For the first round, most of the questions are practical. e.g. - if you are a brand manager of this product, then what will you do under a given situation. A mathematical puzzle was given to me. If you dont know the answers, admit it. Second round of technical interview: Most of the questions were based on marketing concepts and related to your summer internship project. Interview by VP: easiest of them all. General questions are asked.

    Interview Questions

    • where do you see yourself in next 5 years   1 Answer
  10.  

    Research Analyst Interview

    Anonymous Interview Candidate in Milano (Italy)
    Accepted Offer
    Positive Experience
    Easy Interview

    Application

    I applied online. The process took 3 weeksinterviewed at Nielsen (Milano (Italy)).

    Interview

    the process was handled in a really friendly, comfortable and friendly way. I was asked about my goals, my past experiences and my skills. There was also a more technical part of an interview like analyzing data and graphs but the recruiters made it so much fun it didn't seem to be a real interview. The interview took about an hour still I didn't want to walk out the room. A great experience!

    Interview Questions

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