PepsiCo Marketing Manager Interview Questions

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Marketing Manager Interview

Anonymous Interview Candidate  in  Plano, TX
Anonymous Interview Candidate in Plano, TX
Application Details

The process took 4+ weeks - interviewed at PepsiCo in February 2012.

Interview Details

I was an employee referral and submitted my resume to HR via my contact at the company. It took about 4 weeks to schedule the interview because our calendars were tough to sync.

The interview was all behavioral and was focussed on establishing my credentials around Consumer Goods marketing. Frito-Lay was concerned about my experience with tools such as Nielsens and my ability to work with Category Management teams focussed on consumer products.

Questions included:

Describe your experience with Consumer Focus Groups
Describe your experience with retail marketing
Describe the tools you have used to understand consumer behaviors around your product and competing products

Due to the current economy and state of tine job market, you will not get into Frito-Lay, candidates with limited Consumer Goods experience and weak internal contacts at the company.

Interview Questions
  • What is your experience in measuring the effectiveness of advertising and media spend   Answer Question
  • What tools do yo use to forecast/predict consumer behavior?   Answer Question
  • How would you segment the US consumer market?   Answer Question
No Offer
Neutral Experience
Average Interview

Other Interview Reviews for PepsiCo

  1. 1 person found this helpful  

    Marketing Manager Interview

    Anonymous Interview Candidate  in  Denver, CO
    Anonymous Interview Candidate in Denver, CO
    Application Details

    I applied through an employee referral. The process took a day - interviewed at PepsiCo in August 2011.

    Interview Details

    3 Interviews rolled into one day in Denver.

    Interview Questions
    No Offer
    Neutral Experience
    Average Interview
  2.  

    Marketing Manager Interview

    Anonymous Interview Candidate  in  Purchase, NY
    Anonymous Interview Candidate in Purchase, NY
    Application Details

    I applied in-person. The process took a day - interviewed at PepsiCo in January 2009.

    Interview Details

    Very fair and pleasant.

    Interview Questions
    No Offer
    Neutral Experience
    Average Interview
  3.  

    Marketing Manager Interview

    Anonymous Interview Candidate  in  Delhi (India)
    Anonymous Interview Candidate in Delhi (India)
    Application Details

    I applied through other source. The process took 1+ week - interviewed at PepsiCo in April 2012.

    Interview Details

    walkin for interview

    Interview Questions
    No Offer
    Positive Experience
    Easy Interview
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    Marketing Manager Interview

    Anonymous Interview Candidate
    Anonymous Interview Candidate
    Application Details

    I applied through other source. The process took 2 weeks - interviewed at PepsiCo in January 2012.

    Interview Details

    I was initially contacted by the company based on my profile on Linkedin. Interview process consisted of four rounds. First two rounds were screening interviews with HR. They asked basic questions as “Why Pepsico” and behavioral questions. Round 3 was with a marketing director and consisted of more behavioral questions. Round 4 was a case interview. Overall process was positive. Very friendly people and accommodating of my schedule at work.

    Interview Questions
    • Give me an example of a tough decison you faced. How did you tackle it?   Answer Question
    No Offer
    Positive Experience
    Average Interview

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