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The Nielsen Company Professional Interview Questions & Reviews

Getting the Interview  38 Interviews

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Interview Experience  33 Ratings

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38 interview experiences Back to all interview questions
Updated Feb 8, 2013
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Professional Services Analyst at The Nielsen Company

Accepted Offer – Interviewed in Chicago, IL Nov 2011 – Reviewed Jan 30, 2013

Interview Details – Interview process:
- Applied online through school website
- on campus interview (30 minute behavioral) with an associate manager / manager level. Super friendly, people are fun, casual, and interesting!
- Took a 1 hour test, mostly word problems and an essay
- Got a call two weeks later saying I got a final round interview (yay)
- Final round was 3 1-hr long interviews with VP/SVP level. All behavioral (claimed - but that wasn't my experience) as well. People were really easy to talk to and nice.
- around 3 weeks later I got my final offer. Had 2 weeks to decide and sign!

Interview Question – Interviewer puts a blank sheet of paper in front of me and a blank sheet of paper in front of herself. She asks "This is your product, this is my product. How would you differentiate yours from mine?"   Answer Question

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Professional Services Analyst at The Nielsen Company

Accepted Offer – Interviewed in Wilton, CT – Reviewed Nov 21, 2012

Interview Details – I first encountered Nielsen at my school's career fair. The application process was pretty simple, it was just a resume and cover letter drop on my school's career website.

After a few days after the application deadline, I was notified that my application had been accepted for a first round interview. They day before the first round interview, there is an informal meet and greet where you take the assessment exam (straight forward math (I used an SAT math workbook to brush up on my skills) and two mini "marketing case" questions. The recruiters do send out a test prep guide before the assessment to give you an idea of what skills the assessment will test. After the assessment, the recruiters showed us a powerpoint presentation with more information about Nielsen as a whole and about the three verticals you can be placed in if given an offer.

The first round interview was pretty painless, as was the process as a whole, and took place on my school's campus. The interviewer was so nice and went out of his way to make the interview more of a conversation rather than a Q&A exchange. The interview was a mix of behavioral questions (Tell me about a time when...) and about two mini marketing case questions (these are not formal cases, like in consulting!). The whole interview was about 30 minutes. A couple of days after that, I was notified that I would continue to the second round.

The second round interview was scheduled to take place two weeks after my first round interview at the Nielsen office closest to my school. It consisted of an informal breakfast with some of the first year analysts and we had the opportunity to pick their brains about their responsibilities, etc and three back to back 45 min. interviews. The interviews again were pretty painless, I met with one person from each vertical, and they all went out of their way to make me feel at ease and to make the process more of a 'we're chatting to get to know each other' rather than just a Q&A session. All of the questions I got were behavioral. There were no marketing case questions.

Interview Question – You are working for Coca-Cola and are given the task to market two products: Diet Coke and Coke Zero. Develop the target audience for these two products and then walk me through how you would go about marketing these products to your chosen targets.   View Answer

Negotiation Details – Yes, negotiation is possible, to a certain degree, but salaries are based on national averages.

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Professional Services- Intern at The Nielsen Company

No Offer – Interviewed in Ithaca, NY Oct 2012 – Reviewed Nov 6, 2012

Interview Details – Met representatives at Career Fair who told me about an Information Session. I applied for an interview online through my college's recruiting site. I was selected for an on-campus interview (though unsure how many people were not selected). The interviews for Nielsen come with an analytical assessment portion (90 min test) that you can take at any point in the day which was the most surprising part of the process.

Interview Question – Aside from the analytical assessment (very much like a harder SAT), I was asked "what's one of the most challenging group projects you've worked on?"

"Tell me about a time you lead a group and were met with controversial opinions."

-Also asked about 2 types of pizza (a cheap, store brand that tastes boring but makes a decent profit...and an expensive pizza that tastes great, but yields less customers)..which would I choose to market and why?
  View Answer

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Professional Services Analyst INTER at The Nielsen Company

No Offer – Interviewed in Ithaca, NY – Reviewed Sep 13, 2012

Interview Details – i applied on campus for the position and was contacted for an interview. Before the interview i took an assessment test that had simple algebra and written case studies.

Interview Question – Behavioral Questions - Market Share Question   Answer Question

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Professional Services Intern at The Nielsen Company

Accepted Offer – Interviewed in Stamford, CT Apr 2010 – Reviewed Apr 18, 2012

Interview Details – First there was a quantitative skill test to filter applicants who make it to the interview. Standard behavioral questions. Nothing too difficult.

Interview Question – Name a situation where you had a disagreement with a superior and how did you handle it.   Answer Question

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Professional Service Analyst at The Nielsen Company

Declined Offer – Interviewed in Chicago, IL Mar 2012 – Reviewed Mar 21, 2012

Interview Details – Met multiple times at career fairs and was offered interviews each time. Finally accepted interview which consisted of a 1:1 interview after passing the analytic test a week or two in advance. I was contacted approximately two weeks later for an on-site interview which consists of a lunch and three interviews.

Interview Question – Describe a time you failed.   Answer Question

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Professional Services at The Nielsen Company

Declined Offer – Interviewed in Chicago, IL Nov 2011 – Reviewed Dec 19, 2011

Interview Details – First round on campus behavioral interview and quantitative test. Test was not difficult mostly SAT level stats questions. 2nd round was on site. a couple of marketing mini case type questions including the how to market kindle to college students question. as well as a market sizing question. process was very disorganized and i was not impressed by the interviewers.

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Professional Services Intern at The Nielsen Company

No Offer – Interviewed in Chicago, IL Nov 2011 – Reviewed Nov 7, 2011

Interview Details – Got the interview from career services. Went to a night before presentation which was helpful because they assume you know their organizational structure and ask where you want to work. Just a pretty simply fit/behavioral interview with one person. The interviewers all seemed very young, which made the interview more conversational.

Interview Question – Sales of a product remain constant but market share decreases by half...how?   Answer Question

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Professional Services Intern at The Nielsen Company

No Offer – Interviewed in Chicago, IL Feb 2011 – Reviewed Mar 9, 2011

Interview Details – I am a sophomore undergrad university student who interviewed with Nielsen for their Professional Services Internship. The interview lasted about 40 minutes- it was 2:1, with my interviewer (a senior vice-president) and a note-taker (from BASES specialized analytics) who would occasionally ask questions accompanying my main interviewers. Both employees were clearly experienced in trying to foster a comfortable interview environment, which I appreciated. The senior interviewer described the position and answered all questions very thoroughly. I had a handful of short "tell me about your interest in this position" or "tell me about your academic background"-type questions, 3 standard behavioral questions, an unexpected case-study type of question, followed by logistical questions.

Interview Questions

  • Case study:
    You are a senior project manager with the option to choose one of two clients for your next project:
    Client A, whose brand A has a very broad customer base consisting of customers who buy Brand A infrequently.
    Client B, whose brand B has a much smaller but more loyal customer base.

    If you had enough resources to conduct research for only one brand, which would you pick (and believe will be most successful), and why?
      View Answers (2)
  • Same question as before, but now assume you have NO funds to conduct any research. Which brand do you (still) pick and why?   Answer Question

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Professional Services, Analyst at The Nielsen Company

No Offer – Interviewed in Chicago, IL Nov 2010 – Reviewed Feb 9, 2011

Interview Details – It was fairly straight forward. I had an in person interview at my school's career services office. The interview lasted roughly 30 minutes. Then I had to take an exam that surrounded some basic to more complex mathematical principles.

Interview Question – "Why do you want to work for Nielsen?"   Answer Question

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