Act-On Software Photos
- Work/Life Balance
- Culture & Values
- Career Opportunities
- Comp & Benefits
- Senior Management
I worked at Act-On Software full-time (More than a year)Doesn't RecommendNegative OutlookDisapproves of CEODoesn't RecommendNegative OutlookDisapproves of CEO
The service itself is a good product, but the cons of the company outweigh the benefits. If you are successful, you can make a lot of money. Exposure to tons of different B2B services & companies- if you can last more than 9 months (Average life of a sales rep there), you will gain a ton of experience in DemandGen, business processes, and revenue generating solutions. This will make you much more attractive to other employers. Free food and Red Bull.
As the title mentions, Act-On is going nowhere really fast. Poor lead flow and quality- pretty ironic since the service itself is supposed to be a provider of qualified leads to sales. Be prepared to lose a majority of deals to competitors that have either gone public or are owned by larger enterprise companies with unlimited resources. There is absolutely no structure to sales operations (geography, vertical, revenue, company size, etc). It is the Wild Wild West for reps. Act-On also lacks an effective Account Management system- if a client has an issue, it always escalates to sales and takes time out of the reps day to resolve them and acquire new business. This lack of structure also requires you to work a minimum of 10 hours a day- not ideal for people with kids. Management always points the finger at sales when things are not going according to plan.
Advice to Management
Take more time in training new reps if you want to see them succeed. Add partnerships and expand on DemandGen efforts. Have full plans in place when implementing new processes- test and measure does not cut it. Take responsibility for the company's shortcomings.