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Interbrand Reviews

105 Reviews
2.9
105 Reviews
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Interbrand Global CEO Jez Frampton
Jez Frampton
63 Ratings
  1. 3 people found this helpful  

    Poorly managed sweatshop with no plan for the future

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee in New York, NY
    Current Employee - Anonymous Employee in New York, NY

    I have been working at Interbrand full-time

    Pros

    - Thanks to the extremely rigorous interview process, you will get to work with a handful of intelligent, talented people
    - The organization has a few useful processes and templates you'll learn about, which can be easily applied to other jobs you have in the future

    Cons

    - Interbrand is an organization that has entirely failed to adapt itself to the challenges of the modern marketing landscape. They are stuck on an out-dated, overpriced and inflexible suite of strategy offerings, and all attempts to reskin those offerings is superficial at best -- no one in control is committed to (or perhaps capable of?) adopting a more progressive agency model
    - In addition to this calcification, the top priority for leadership seems to be maintaining the status quo. All departments show signs of this stultifying mentality, but the Verbal Identity team in particular is commonly known across the organization as a fiefdom. The handful of Verbal managers are entirely interchangeable, as the group rewards complete compliance and rote process adherence over all
    - There have been several rounds of layoffs across the company this year, a result of more and more clients realizing that the services Interbrand offers are under-value and over-priced. Leadership openly admitted they had no idea what to do about this business challenge, and that was a clear enough sign for the more experienced staff (myself included) to begin a mass exodus

    Advice to ManagementAdvice

    The current management has carved out a niche for themselves within Omnicom and is disinclined to take advice -- and given the agency's complete ignorance of social media, they are unlikely to even see this review. But just in case someone does come across it:

    Interbrand has a backwards culture that disincentivizes any sort of innovation or progress. It actively rewards those who will spend the most back-to-back 12-hour days churning out endless, meaningless "strategy" decks for clients (this is really just to justify over-billing hours). My advice, if such a thing were even possible, is to remove the impedements to progress -- many of the leadership who cannot understand the disruptive forces at play in the current marketing landscape -- and develop a more flexible, adaptable branding agency for the modern world.

    And my advice to those contemplating a job at Interbrand? Don't -- if you can get through the interview process here, it means you can also land a job at a far superior shop.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

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