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RF Binder Reviews

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Amy Binder
2 Ratings
  • Helpful (3)

    Be Prepared to Sink or Swim

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in New York, NY
    Former Employee - Anonymous Employee in New York, NY

    I worked at RF Binder full-time (More than a year)

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO


    Lots of responsibility, which can make for good experience (assuming you swim rather than sink)
    A few big name clients
    Occassional work happy hours
    There are a few extremely bright minds and new employees trying to turn things around
    If you are a favorite, it works out well for you


    The agency is very stuck in old ways. Those at the top, regardless of how much they say they want change, have trouble opening up to new ideas. If you try to push back or propose an alternative way of thinking to those at the top, be prepared to be shunned or shown the door.

    Favoritism is apparent throughout all levels.

    They are losing clients rapidly. Some of the biggest happened within the last year. And unfortunately, very little new business is coming up. So much time and effort is spent on new, unbearably lengthy, business pitches, yet nothing of value arises.

    Those clients that do stick around know that the employees will over service them, leading employees to stay at the office late almost every night of the week. If you choose not to stay late, you may not be working hard enough according to some.

    The gossip-y nature of the agency and overall unwillingness to embrace a new era of public relations is truly making employees unhappy, and also resulting in less valuable business.

    Advice to Management

    Get with the times and make a more creative work environment (everyone has a casual dress code these days...except here) and expand the creative departments. There's more to PR than just pitching.

    Foster new talent and let employees know they are valued. It would be great if the CEO made more of an effort to show face and talk to her employees from time to time.

    Be more flexible with hours. Let people actually work 9-6. Maybe let them stroll in at 9:30. Maybe let them work from home once in a while. If you are good to your employees, it will pay off.

    Be transparent! No employee can be productive if they are worried they are walking on eggshells with their managers or think that they are being talked about by upper management constantly. Be real with everyone. It would be appreciated.

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