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Softchoice Reviews

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Softchoice President, CEO, and Director David MacDonald
David MacDonald
173 Ratings
  • Helpful (1)

    Great people in a strong industry

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in New York, NY
    Current Employee - Anonymous Employee in New York, NY

    I have been working at Softchoice full-time (More than 5 years)

    Positive Outlook
    Approves of CEO
    Positive Outlook
    Approves of CEO


    The people, the culture, and the opportunity to grow and challenge yourself. If you work hard and do a good job there are always new opportunities to challenge yourself.


    As the market is evolving Softchoice is evolving to adapt their strategy and focus to stay relevant and continue the kind of success they have had. It is hard to make that change in such a low margin business so resources are constrained making hard to make the change. It will also be interesting to see if the new owners will keep the focus on culture or just try to squeeze cash out.

    Advice to Management

    Focus on what you are good at and your people.

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