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Vitacost Reviews

53 Reviews
53 Reviews
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Jeffrey J. Horowitz
36 Ratings
  1. 3 people found this helpful  

    Not Another Cinderella Story

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Vitacost full-time


    As far as pros, there are some really great people to work with at Vitacost. The paychecks clear, and the coffee keeps brewing on. The company has somewhat decent benefits, but not anything close to benefit packages I have had from previous employers.


    Cons. Where to begin. Well, everything starts at the top. C-Levels. I really cannot fathom how or why they were chosen. The most heinous of the bunch being the CMO (that's merchandising, not marketing). He just doesn't get it - neither merchandising or marketing. He is disrespectful to many people -- and that is when he is ever actually around. The CIO is pleasant enough, but he also doesn't get a lot of things. He's a big kid with technological toys and minions.

    Many unnecessary bloopers and blunders have been made due to poor choices and lack of experienced decision making, and as a result, a lot of time and money has been wasted. Higher ups either don't think things through logically or they tear things apart so intricately, the relevance of a request has come and gone.

    Favoritism also plays a large role in the poor judgement department. If you're one of the boys - and on their team - they listen. If you're not - forget about it. If you're a woman - forget about it either way! There is no true respect for female employees there. They are shewed away and/or minimized in conversations when they are not around to hear the demeaning commentary made about them. In addition, many of the "promotions" for women are basically done to appease them when they attempt to resign or they start to make waves due to poor treatment. None based on their true skill set to actually do the job they are promoted to, which leads them down a path of failure, and eventually they leave anyway.

    This brings me to my next con -- no room for real growth at this company. Maybe you'll have a lateral move here or there if you really hate the position you are in (and you're lucky), but nothing of significance. And - the grass is never greener on the other side of the new role given! Promises are made about what you will be doing in your newly clad position in the company, but none of these promises ever come to fruition. It is all smoke and mirrors to get you to stay longer until they can find someone else to fill your seat. No true appreciation for employees there.

    There is no real marketing going on in this company. People that currently make the marketing decisions have no clue, experience or background in marketing. Those hired to do marketing (that do actually have the knowledge and experience) take orders from them, and aren't given any real voice or decision-making power. Might as well hire a monkey. And if you dare do something against the grain -- be prepared to be publicly humiliated for it. HR does nothing when this happens. HR does nothing about a lot of things...

    Because of this toxic fog, led by the top down, there are many territorial battles, people doing things purposely in silos, many people not collaborating, communicating or working together and a lot of unnecessary drama. This all makes for a very stressful, unproductive and negative work environment.

    Advice to ManagementAdvice

    To Kroger execs who purchased this company: It will take a lot of work to turn this culture around. Start by cleaning house (CMO is a great starting place). Appreciate the employees. Eliminate favoritism. Listen to the employees with the actual skill set they were hired for and stop letting people who have no clue make decisions. Stop the abuse, drama and territorial battles. Make sure women are treated with as much respect as men - as equals.

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO