Apple Reviews

Updated September 7, 2014
Updated September 7, 2014
3,750 Reviews
3.9
3,750 Reviews
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Recommend to a friend
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Apple CEO Tim Cook
Tim Cook
2,030 Ratings

Review Highlights

Pros
  • Apple retail had great benefits for their employees from perks to policy (in 208 reviews)

  • Great staff, excellent work environment nothing beats apple when it comes to computers (in 194 reviews)


Cons
  • work life balance and handling any customer issues as well as the long hours (in 194 reviews)

  • could be physically tiring due to the long hours of walking and standing on concrete floors (in 133 reviews)

More Highlights

302 Employee Reviews Back to all reviews

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  1.  

    Best place to work in retail

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Sales Specialist  in  New York, NY
    Former Employee - Sales Specialist in New York, NY

    I worked at Apple full-time for more than a year

    Pros

    Great benefits fun place to work

    Cons

    To much work for the people that are there

    Advice to ManagementAdvice

    Hire more people

    Recommends
    Positive Outlook
    Approves of CEO
  2. 1 person found this helpful  

    Use to be ok

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Sales  in  Austin, TX
    Current Employee - Sales in Austin, TX

    I have been working at Apple full-time for more than 3 years

    Pros

    Apple use to be a great company, but that has changed.

    Cons

    Over the last 2 years they seem to just take things away from the employees. They use to really treat us well, but now it seems like they could care less about our department and anything good that I use to love about my job either gets worse or they don't have anymore.

    Doesn't Recommend
    Negative Outlook
    Approves of CEO
  3. 1 person found this helpful  

    Apple Retail: Great in the beginning but turned out to be just like any other job.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Red Zone Specialist  in  Santa Clara, CA
    Former Employee - Red Zone Specialist in Santa Clara, CA

    I worked at Apple full-time for more than a year

    Pros

    The perks, the benefits (only if your offered the full time role), stock options, Apple Passport, discounts on Apple goods and also third parties product discounts.

    Cons

    Favoritism in retail, people getting promoted who didn't deserve it, moving up the retail ladder requires lots of lateral moves, pay is alright but not great, if you speak a language, they milk it. I've worked retail for 10+ years and I thought Apple would be totally different. I thought it would be an easier foot in the door into apple corporate. Just be careful, apple is VERY selective to who they promote into corporate (certain positions), plus your manager needs to give you a good work if they decide to promote you and its just like any other retail jobs. The perks make it semi-tollerable.

    **Use your 2nd language to leverage more pay when negotiating pay in retail, especially if you speak Chinese or Spanish, very high customer volume in stores here in the Bay Area, California **

    Advice to ManagementAdvice

    Don't micromanage, don't talk down to the associates (Some managers, not all), We all have favorites but please don't make it so obvious as to who you do favor, promotions or even lateral moves need to be carefully evaluated. Some people don't deserve them but they happen. I tried to become a 'Creative and I did many in-store initiatives to make my way there. However, numerous people got promoted to the next steps over me who didn't deserve it or didn't work as hard as myself.

    Doesn't Recommend
    Neutral Outlook
    Approves of CEO
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  5. 1 person found this helpful  

    Genius Administrator

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Genius Administrator  in  Southlake, TX
    Former Employee - Genius Administrator in Southlake, TX

    I worked at Apple full-time for more than 5 years

    Pros

    Easy going and friendly atomposhere. A good discount and AMAZING BENEFITS!

    Cons

    I started working here back in 2007 and left 2013. The mind set changed, because Apple stopped promoting within. Instead they bought people from Circuit City, Best Buy, Walmart, Target, etc. People who never had a Apple computer and do not care about the Apple culture. There are a lot of broken promises. If a manager says that they will help you get to Corporate they are LYING!

    Advice to ManagementAdvice

    Tell the truth and back the people you see everyday. Instead of taking the word of a customer you just met over a employee you have known for 4 years and see everyday.

    Doesn't Recommend
    Neutral Outlook
    Approves of CEO
  6. 1 person found this helpful  

    Just another retailer..that shoves its hype down your throat from day one

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Redzone Specialist  in  Burlingame, CA
    Former Employee - Redzone Specialist in Burlingame, CA

    I worked at Apple part-time for less than a year

    Pros

    I learned a lot about crisis management: What to do when ALL managers were absent, how to handle the terrible relationships with pathetic customers who only valued material goods, how to advocate (unsuccessfully) for my advancement in the store and, most importantly, how to force a smile when every day felt a little bit more soul-sucking.

    Cons

    Read above. Seriously. This place is not an easy place to work at. It was my first retail job out of college and the job that showed me that I really wanted to become a teacher and help educate people, instead of act like a cleaner, more youthful equivalent of a sketchy car salesman selling overpriced and over-hyped tech goods. What I liked about working at the Apple store most, instead of selling useless goods to people, was teaching them how to use the technology. It's good tech, just too expensive and snobbish for the plebeians (like me!) to be marketed towards.

    Advice to ManagementAdvice

    Elevate the smartest people in the store, the hardest working and the least committed to petty retail gamesmanship to better positions on the floor. If people WANT, really want, to educate others at the FRS booths, let them. OH WAIT! I forgot, us FRS (Family Room Specialists) don't make any money for the company, at least not in a straight transaction sort of way. What a joke. Talk about devaluing a core tenant of the Apple stores, the education....

    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO
  7.  

    Dealing with Ambiguity is a cop out.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Genius  in  Boca Raton, FL
    Former Employee - Genius in Boca Raton, FL

    I worked at Apple full-time for more than 3 years

    Pros

    Stable career, I never felt that I could be out of a job.
    Great training, I loved every minute of Genius Training.
    Amazing benefits, I have better health and fringe benefits than anyone I know my age.

    Cons

    Frequently mismanaged, Retail leadership runs around like a chicken with their head cut off. Clear disconnect between Corporate management and the Retail side.
    Stressful environment, lots of work to be performed in short reservation windows with a focus on metrics.
    Low wages for the work that is performed, I could (and did) leave for a similar role with similar benefits for a massive pay increase.

    Advice to ManagementAdvice

    Focus more on the internal customer. Happy staff makes happy customers. Session delivery is important, but so is providing the team with the tools they need, and tailored opportunities to grow. Make plans, communicate, and don't let the business control you. Leadership can be too wishy-washy in crunch time.

    Recommends
    Neutral Outlook
    Approves of CEO
  8. 1 person found this helpful  

    Don't Mix Business with Retail!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Business Manager  in  Boston, MA
    Former Employee - Business Manager in Boston, MA

    I worked at Apple full-time for more than 3 years

    Pros

    Working for a top brand selling great products. Customers love Apple products.

    Cons

    Overall an extremely disappointing experience for me. I loved Apple before I worked for them. I quickly learned that the retail stores are not a professional environment. And there's a lack of integrity that I found to be too frustrating for me so I quit! Not my thang.....

    Advice to ManagementAdvice

    Get some moles into the retail stores and markets and you'll find out what I'm talking about.

    Doesn't Recommend
    Negative Outlook
    Approves of CEO
  9. 2 people found this helpful  

    Terrible unless you're mindlessly devout to Apple products

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Apple At Home Advisor  in  Ashford, AL
    Former Employee - Apple At Home Advisor in Ashford, AL

    I worked at Apple full-time for less than a year

    Pros

    The pay is ok and the benefits are good. If you like Apple products they have a good employee discount, which you can also use for friends.

    Cons

    The people there are the worst. They're completely full of a crusader Apple spirit that says Apple is the best and if you don't agree you're wrong and not very smart. They're VERY exclusive. It's one thing to be proud of your company but another to be derogatory to people who have different tastes. The phone policies are terrible. Customers have to pay for phone support past a complimentary period, and if they're past that you can't help them with anything, even very minor stuff.

    Advice to ManagementAdvice

    Improve training. It's horrible.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  10.  

    A Retail Slave

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Specialist  in  New York, NY
    Current Employee - Specialist in New York, NY

    I have been working at Apple part-time for more than a year

    Pros

    Great Health Benefits, nice discounts, "fearless feedback" and open communication with managers. With the exception for Time and Attendance, it is a very secure job and hard to get fired.

    Cons

    You will be up for a ride working at a Apple Retail Store in NYC. Most of the customer interactions are negative and they have absolutely no respect for you!! Customers, will scream and shout out you and will look down upon you like your less than a homeless person. The store was generally understaffed and several hundred customers were pulling me in every single direction at one time. Managers wanted us to follow the company policy 100% without no hesitation. However, if we were doing our part and a customer was angry, then they would throw a tantrum and the managers would give into them All the Time and make Us Specialists look like the Bad Guys!!! I have seen times when a customer caused a scene because they couldn't return their two year old phone. As a result, the manager would give in and also give them a free phone case. The policy is 14 days and the policy never sticks. When it came to making an exception for an employee. OOOO Noooo But the Policy!!! Many of my co-workers were frustrated with the mixed messages of management.

    During my time there, out store had a really harsh Time and Attendance Policy. If you were late or call out no matter the reason you would get an occurrence. The subway could of shut down or you might of had a death in the family, doesn't matter!!! Many great employees were fired because of this broken policy.

    They had system called the NPP where the customers can rate you. This was one of the reasons I left. Your raise is dependent on this. The store can be way understaffed and a customer can write a negative review about the experience ( not having control over it) so that effects your raise. Also, Management wants you to sell as much AppleCare or One to One as possible. You can convince a customer to buy it without being pushy at all. Then later on the customer will have buyers remorse and slam you by giving you a negative NPP score by saying "they were too pushy". Then I would be blamed by the managers for being too pushy and getting a detractor. If I didn't Applcare then they would ask me to please improve my numbers. Again, mixed messages!!!

    The NYC Market is run by very poor management. I understand that other markets and stores are much better.

    Advice to ManagementAdvice

    You are completely disregarding your Core Values. I understand that you want to 100% satisfy your customers and there is nothing wrong with that. There needs to be rules though such as keeping true to your return date policy ( with reasonable exceptions), and not give into angry customers who are degrading your employees.

    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO
  11.  

    Genius Administrator

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Genius Administrator  in  Palm Desert, CA
    Former Employee - Genius Administrator in Palm Desert, CA

    I worked at Apple full-time for more than 3 years

    Pros

    Great on resume, good if you like a discount on apple products, learn technical skills, above average benefits.

    Cons

    Lack of growth, leadership, communication, huge lack of respect to employees. Terrible, non-useful "propaganda" training, even though they claim it's the best. Awful, inconsistent scheduling, with total disregard for employees. Pay is FAR too low for what they demand of employees vs. store revenue, and do I have to mention those awful shirts? I took this job out of desperation and as bad as I expected it, it was much, much, worse.

    Advice to ManagementAdvice

    People flock to Apple to build a career. You build them up during core training to be working for the best of the best, you talk of empowerment, providing "Ritz-Carlton" service, and finding "the right solution" for each customer. All that does is disappoint every single employee when they soon realize that all the company really cares about is sales and there is rarely time to actually spend time with a customer. The store was usually understaffed and when the store went to chaos and customers became unruly with sales and repair wait times, the "managers" typically hid in the back office. If you want your employees to think of this as a career and not just a job, there is NO reason you can't provide set schedules for full time employees, while flexing the part-timers, as needed. No matter how you hype it, it's just another retail job- only much more demanding. #1 complaint: Pay a living wage. Period. You should be ashamed.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

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