Criteo

  www.criteo.com
  www.criteo.com

Criteo Reviews

69 Reviews
4.1
69 Reviews
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Criteo Co-Founder & CEO JB Rudelle
JB Rudelle
58 Ratings

Review Highlights

Pros
  • Great product makes everything else easier (in 5 reviews)

  • Smart people, fun colleagues, healthy work environment (in 5 reviews)


Cons
  • Being a global company out of Paris can be challenging (in 3 reviews)

  • In a growing company such as Criteo, the voluntary turnover in London is slightly too high (in 3 reviews)

More Highlights

7 Employee Reviews Back to all reviews

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  1. 2 people found this helpful  

    Needs a Revamp

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Account Manager
    Current Employee - Account Manager

    I have been working at Criteo full-time (more than an year)

    Pros

    Great and intelligent people, lots of passion we do, the product sells itself

    Cons

    Extremely disorganized, growing so rapidly with layer upon layer that every task is tedious without looking at the whole picture. You've got people writing report after report to each other with no one ever reading them. You've got an archaic ticket system to troubleshoot problems with no proper way to escalate and teams that have no idea how to priortize big issues for important clients. Set limits for yourself fast or people will walk all over you expecting you to be available.

    Advice to ManagementAdvice

    Invest in being PROACTIVE, instead of rehashing what's going on ten different ways think to the future and what needs to be done.

    Recommends
    Neutral Outlook
    Approves of CEO
  2. 3 people found this helpful  

    OK Company to START your career with but NOt to build one

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Manager in Palo Alto, CA
    Current Employee - Manager in Palo Alto, CA

    I have been working at Criteo full-time (more than an year)

    Pros

    As the company is French, you will know the french culture. The technology is good but also slow to change. If you get a chance to work in Paris take it.

    Cons

    Paris holds all control and satellite offices are mere puppets responding to their whims. No internal promotions and company is aggressively hiring middle level management neglecting older employees. Compensation and benefits are lower than average.

    Advice to ManagementAdvice

    Look beyond Paris and the world operates differently. Try looking at internal talent and please don't get manipulated by internal politics.

    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO
  3. 4 people found this helpful  

    Politics

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee in New York, NY
    Current Employee - Anonymous Employee in New York, NY

    I have been working at Criteo full-time

    Pros

    It's a great place, great technology. Some exceedingly bright people. But probably highly underpaid.

    Cons

    There'es a ton of tension between Europe and US and a lot of unhappy people. Not a meritocracy at all, and compensation plans are capped at 200%!!!!

    Advice to ManagementAdvice

    Change your comp plans. And get everybody on the same page.

    Doesn't Recommend
    Positive Outlook
    Approves of CEO
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  5. 6 people found this helpful  

    Right place - Right product - Wrong timing - Wrong department

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Business Development Manager-SMB in London, England (UK)
    Former Employee - Business Development Manager-SMB in London, England (UK)

    I worked at Criteo full-time (more than an year)

    Pros

    - Strong technology
    - Young team spirit in an international environment
    - Reasonable targets
    - Some very talented people
    - Amazing office in Paris

    Cons

    - Absence of corporate culture
    - Low salaries VS competitors (for some specific departments)
    - Career prospects not in line with performance levels
    - Lack of transparency from top management
    - Repetitive tasks with no flexibility or "out of the box" thinking required
    - Having fun at work is not a concern in some specific departments
    - Lack of directions and communication from the top management
    - Reward not necessarily granted to the right person

    Advice to ManagementAdvice

    Focus on your existing talents, invest in them and they will always deliver beyond your expectations. Create a fun atmosphere at work, make people proud to be here, think about a corporate culture, and start caring. People are your best asset, rewards need to be on a meritocratic level and not on a friendship one. Finally, start listening to what your employees are saying, listen to their concerns, listen to their expectations, listen to their ideas and accept to be wrong when you are, that's how progress starts.

    Recommends
    Neutral Outlook
    No opinion of CEO
  6. 6 people found this helpful  

    Good technology, bad mid-level managers and sales environment

    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Criteo

    Pros

    The technology and investment in engineers make Criteo stand out. They have a competitive advantage in that they have developed best in class technology and continuously improve the product offering in competitive marketplace. For an engineer or a technical role, this is a great company to be a part of.

    Cons

    The (sales) work environment is extremely unpleasant and unproductive. In the US, there is little communication between mid and upper level management, leading to confusion, misinformation and intimidation when numbers are not up to par. As another reviewer mentioned, you are only as good as your last week, and mid level managers have made it clear that anyone can be canned at any moment.

    The potential for this company to foster a great environment is there, but unfortunately inexperienced managers and politics have stifled employees and created a high churn rate. Managers from the UK office are often in the US and implement drastic changes (processes, target clients, number of employees), sending the US team into a nervous frenzy. This type of boiler room, pit everyone against each other mentality is not how Criteo initially positioned itself, but given that your manager has complete control over you, this is unfortunately what it has become.

    Advice to ManagementAdvice

    Make sure your mid-level managers are fit to manage and not just good sales people. Set achievable targets and work with employees on professional development and a growth path.

    Approves of CEO
  7. 3 people found this helpful  

    Good technology but Corporate Politics and lack of culture dominate

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Criteo full-time

    Pros

    Great technology which performs very well for advertisers & publishers alike. Benefits within the US have become much better within the past few months. Very competitive with other ad-technology firms. Good potential.

    Cons

    Corporate politics play such a huge role within Criteo that it is suffocating at times. If you've heard the old adage of perception is reality and you like that time of environment then Criteo is for you. Many people here spend their entire day looking for ways to pander to senior management, both in the US and abroad.

    Europeans are brought over to the US market without knowledge of this very complex environment. Criteo has become a revolving door where employees are either fired or they leave as they were brought here under false pretenses. The Europeans do not value the role or knowledge that Americans can bring to the table. Very dissapointing in a growing & profitable international company.

    There is no culture here. Culture is something that should be bread from the highest executives down to the rank & file. This is not the case at Criteo. Top executives hope that culture will just organically crop up, which is never the case. Take a look at some of the best companies to work for (Zappos, Google, Salesforce, Yahoo!). Their CEO's take pride in infusing corporate pride, fun & hard work.

    Also, terrible commission structure for Business Development, Sales, & Account Management.

    Advice to ManagementAdvice

    Trust your employees more with less micromanagement. Stop infusing (forcing) Europeans who do not understand the US market into the organziation. They add little to NO value.

    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO
  8. 3 people found this helpful  

    Great technology and leader in it's vertical, but "leadership challenged" in the US!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Criteo

    Pros

    Global digital marketing company from France, that's growing at a very fast pace in the US. Many competitors in the space, but Criteo's technology and business model make it a leader in it's vertical. Compensation is pretty good, so long as you're not one of the French transplants working on a company sponsorship (they get the raw end of the deal).
    Profitable company, that has smart engineers, great technology, dedicated employees and continues to open offices in new international markets. Company did host a very nice all hands summit outside of Paris last Summer, which the company paid for.
    Fast paced, dynamic start-up environment, with the backing of a very mature product and profitabliity, with tons of promise.

    Cons

    Have seen the US market go through serious growing pains over the last year, and the new leadership is suprisingly unpolished, given their experience. Recent growth has created a clear divide between Management and employees. Video killed the Radio Star and Middle Management killed the Culture. Sure, it's expected of a growing company, but high employee churn rate is never a good sign. I've seen way to many good people let go over the past year for less than adequate reasons, or leaving on their own because they don't want to put up with the new politics. HR has done NOTHING to address this issue.
    And prepare to be continually reminded of how lucky you are to be able to work for them. I don't know if this is a cultural thing rubbing off or what, but wow...really?
    Prepare to play the politics game...and if in sales prepare for Micro-management at it's fullest! (Is this a Yahoo thing? I've been told it is. Lot of ex-Yahoo in leadership..eh hem.. roles here).Hopefully that will change in time, but not until someone steps up, and takes accountability for creating a better culture there and eliminating the "lead by fear" approach.
    Typical operational challenges of an international media company.
    HR...what HR?

    Advice to ManagementAdvice

    - Work on creating a fun, creative, challenging culture, and recognize when good work and accomplishments are achieved! Happy employees are much more productive.
    - Reduce the employee churn! It's much more cost effective to keep talent than hire and train new talent. (And better for culture).
    - Build a REAL HR department and processes/procedures, that employees feel good about.
    - Keep up the great work on the technology, but focus some effort on the human element as well. The bigger the company gets, the more important the people within it become.
    - Hire LEADERS, not Managers! And get rid of the bad ones...they're toxic to the company! You know who I'm talking about.

    Criteo... GO GO GO!

    Doesn't Recommend
    No opinion of CEO

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