Digital First Media

  www.digitalfirstmedia.com
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Digital First Media Reviews

Updated July 9, 2014
Updated July 9, 2014
17 Reviews

2.4
17 Reviews
Rating Trends

Recommend to a friend
Approve of CEO
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John Paton
10 Ratings

11 Employee Reviews Back to all reviews

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  1.  

    Great Products, Uncertain Future

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    Pros

    Strong product set to offer SMBs,, good fulfillment. Company always looking to improve client offerings.

    Cons

    Very uncertain future, rumors of sell off of various properties. Poor internal reporting systems to measure performance, way behind other companies.

    Advice to ManagementAdvice

    Too much expense cutting, hurting ability of organization to be client focused.

    Recommends
    Neutral Outlook
    No opinion of CEO
  2. 1 person found this helpful  

    Another struggling Media Company

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Advertising
    Current Employee - Advertising

    Pros

    Company trying very hard to stay on cutting edge of transition from print to digital but it has been a very slow process. I don't think the business model is quite on target with what the general public is wanting in the digital world as far as content and where the advertisers can capitalize their advertising dollars. The web sites are boring and uninviting and hard to navigate.

    Cons

    Low pay, no raises for years , no matching funds on 401K. I have been in media over 27 years and if I had been smart should have bailed this industry 17 years ago. I have seen 3 bankruptcies , one IPO only to get d-listed from NYSE several years later. The stock options that were rewarded each year as opposed to pay increases became worthless pieces of paper. Too much uncertainty about the next few years.

    Advice to ManagementAdvice

    Invest in you employees with training and equipment - they are your biggest asset. Company is top heavy in management. Need more integration among the business units from content, circulation and advertising so all are on the same page and working toward a cohesive product for the digital age to keep are customer base engaged..

    Doesn't Recommend
    Negative Outlook
    Approves of CEO
  3.  

    At an inflection point

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    Pros

    Access to senior management, flexible schedule, pay scale if you're on the right end of it.

    Cons

    stability, the brains and decisions of those senior managers

    Advice to ManagementAdvice

    You can't get blood from a stone

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
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  5. 1 person found this helpful  

    Newspaper trying to transition to a Digital company with no strategy or committed managers!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Various  in  Lowell, MA
    Current Employee - Various in Lowell, MA

    Pros

    Some nice people work there.

    Cons

    No company culture or values. Most long term employees are merely collecting paychecks and put little effort into the job. Company doesn't have the right skills to make the transition work. Too much financial accountability all the time and not enough time to do the job at hand. President severely lacks people skills, compassion and respect towards employees. Last, too much disrespect & yelling at each other.

    Advice to ManagementAdvice

    Involve yourself with employees. Show genuine care and interest in the staff, don't just sit in your ivory tower cutting people & expenses all the time. Create a culture where employees feel valued, respected and want to work there.

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO
  6.  

    Good to clients. Bad for salespeople.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Multi Media Account Executive
    Current Employee - Multi Media Account Executive

    Pros

    Cutting edge online advertising media company that has clients' best interests at heart.

    Cons

    Very low pay. Base salary is ridiculous and commissions/bonuses are miserably low.
    Furthermore, every DFM office is officiated with a newspaper they own and management is divided on "old school" newspaper vs "new school" digital.
    But that really wouldn't matter if they paid more. Or even decently. Which they don't.

    Advice to ManagementAdvice

    Show us the money!!!

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO
  7.  

    Need to Treat Employees Better for Better Results

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Various  in  Lowell, MA
    Current Employee - Various in Lowell, MA

    Pros

    DFM is innovative and always striving to be ahead of the curve in the digital world. With all the news circulating about the demise of newspapers, it is actually exciting to work for a company that is leading the way for change to enable "newspapers" the ability to not only survive, but succeed again. (I put "newspapers" in quotes because the world of newspapers simply won't be the traditional understanding of newspapers anymore).

    Cons

    Management, management, management... There are way too many chiefs and not enough workers. This applies not only to DFM the parent company, but also on the local level. And, unfortunately, most of the time, most of the management is so out of tune as to what actually goes on daily within the company. Treatment of employees is terrible. There is no incentive to outperform, except avoiding negative backlash. In addition, the employees are the ones working their tails off day in and day out, only to get barked at and threatened if revenue should fall short.

    Advice to ManagementAdvice

    I'd love to see management get their hands dirty again and actually be involved with advertising sales, get involved with the local communities (not just at the next golf fundraiser). And treat your employees better! All too often great employees are rewarded with more work and no additional compensation. I have seen great workers come & go all too quickly because they are underappreciated for the greatness that they have done. Positive reinforcement goes a long way.

    Neutral Outlook
    Approves of CEO
  8. 2 people found this helpful  

    Always asking for more, always giving less

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Copy Editor/Paginator  in  Lowell, MA
    Current Employee - Copy Editor/Paginator in Lowell, MA

    Pros

    Fast-paced, dynamic environment. You can't help but be knowledgable about what is going on in the city and broader community. Editing staff has many decades of experience, while writers are youthful, energetic. Work is largely independent and can at times be creative.

    Cons

    You are always asked to do more in the same amount of time and for the same pay. You don't get a lot of recognition when things go right, but definitely know when they go wrong. Not much room to move up, since most of staff is veteran and will probably retire in those positions.

    Advice to ManagementAdvice

    Don't keep telling us how great the company is doing at increasing readership and keeping costs down and generating ad revenue and then say raises aren't possible.

    Recommends
    Neutral Outlook
  9. 2 people found this helpful  

    Digital media without a clue to market themselves

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Digital Sales Specialist  in  Lowell, MA
    Current Employee - Digital Sales Specialist in Lowell, MA

    Pros

    Decent tools/products and certain amount of autonomy

    Cons

    Abysmal marketing support that's very frustrating

    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO
  10. 1 person found this helpful  

    Dsyfunctional Management Team -- don't bother until they are gone

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    Pros

    Very Supportive folks to work with despite all the churn and chaos caused by mgmt

    Cons

    Poor communication up, down and across the board resulting in conflicting directives

    Advice to ManagementAdvice

    Don't listen only to what you want to hear. New POD structure is NOT working. Once the folks who are making you look good leave, your ineptitude will become obvious. Listen to the ones who actually know what they are doing.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  11.  

    Terrific

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee  in  Pontiac, MI
    Current Employee - Anonymous Employee in Pontiac, MI

    Pros

    Nice career opportunity with plenty of room to grow due to supportive management

    Cons

    None so far, I have enjoyed my experience working for this company. You get back what you put in, with plenty of learning opportunities.

    Advice to ManagementAdvice

    Keep being supportive and approachable!

    Recommends
    Positive Outlook
    Approves of CEO

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