Pros – Working for a company that promotes a healthy lifestyle is great and Odwalla fits that bill. The brand has some consumer recognition and its fun hearing people say "I love your juice". There are some great people who work for Odwalla, most of which have for many years.
Cons – The company lacks vision and the leadership seems to be falling apart over the past year. The company has been unstable since the re-org in 2008 and especially after their President left. The leadership isn't in touch with the company or its people. Working for Odwalla is also difficult during the economic downturn as the product is a luxery item and the price is not attractive to shoppers.
Advice to Senior Management – Fix the major problems with supply chain and operations. Marketing needs a lot of work. The brand was a great one, look back to its roots and understand where it needs to go. Don't continue down the path of making this just another Coke brand as it will fail.
No, I would not recommend this company to a friend