Softchoice Reviews

Updated June 21, 2015
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Softchoice President, CEO, and Director David MacDonald
David MacDonald
25 Ratings

Pros
  • They let you bring your dog into work (in 18 reviews)

  • The environment is great from the perspective that you get to bring dogs, have a game room, once a month beer cart, etc (in 19 reviews)

Cons
  • They talk about work life balance but this applies only to your life at Softchoice could care less if you had a family and commitments outside of work (in 17 reviews)

  • You have to wonder about the vision of the organization when a revolving door at senior leadership positions (in 13 reviews)

More Pros and Cons

31 Employee Reviews

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  1. Helpful (2)

    Inside Sales Account Manager

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Seattle, WA
    Former Employee - Anonymous Employee in Seattle, WA

    I worked at Softchoice full-time

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    Good Health and Dental Benefits, Beautiful office location, and a very youthful work environment

    Cons

    Speaking on just the location of where I worked (Seattle), they had below average management and organizational structure issues. If you already have experience, this is not the place for you as they are looking for a blank canvas to sell within their "strategy". They do have some good managers and employees but it seems that the decision makers are rookies in the bigger scheme of tech sales. Career path is terrible in this company as your compensation is limited by their pay structure and their promotions are either vendor specialists, outside sales rep, or one of the 4-5 manager positions which are barely vertical moves up. If they want to have a sale focused company, they need to open up the commission structure or have multiple levels of positions to move up through but currently as it is, it's in a strange middle ground. The training is also poor here as they start well but don't know how to progress you up to your position. I was promoted to my position within 2 months mainly because a bunch of people quit around the same time.

    Advice to Management

    They need a better career path here. If they want to have such poor compensation packages, they should continue to expect high turnover and


  2. Helpful (2)

    Territory account manager

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - TSR Territory Sales Representative
    Former Employee - TSR Territory Sales Representative

    I worked at Softchoice

    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    Pros

    Free food and happy hour that's about it

    Cons

    Way too much work for not nearly enough money, The base pay is incredibly low for what's required of you over seven people in one year left for better jobs based way starting at over 50 K don't waste your time jump ship there's better opportunities out there that will pay you quite a bit more.The base pay is incredibly low for what's required of you over seven people in one year left for better jobs based way starting at over 50 K don't waste your time jump ship there's better opportunities out there that will pay you much more.

    Advice to Management

    Stop the micromanagement having meetings about meetings, meeting your manager and then doing a team meeting every week is a giant waste of time this is a sales job you should be selling not wasting time have realistic quotas and have a true ramp up period. Actually do real research before handing new reps over accounts based on what they did the previous year know the true sales cycle of that business so that you can set your reps up for success not have them dig out of the hole. If you're going to require rep to Bill cell prospect in and meet all of their quotas pay them for the work that they're doing you guys are by far the lowest base pay and the industry and that's pathetic. There is a reason why over seven people left in one year that were all successful at hitting their quotas it's not because they hate the company but because they don't pay nearly enough for the amount of work that's required and that's a fact.


  3. Helpful (5)

    For you if you like a frathouse/boiler room environment

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Sales
    Former Employee - Sales

    I worked at Softchoice full-time (More than a year)

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    Canadian company provides excellent health benefits and many paid holidays. Volunteer days are paid. Many employee meal perks and lavish sales conferences twice a year. Generous sales incentives and bonuses for presidents club

    Cons

    Horrendously bureaucratic. Too many chefs in the kitchen, via middle management. Unless you are in the "boys club" you are an outsider. If you aren't an alcoholic you are a nobody. most offices hire extremely young fresh out of college, if not younger, candidates. Tons of beautiful women hired strictly on looks and favored because of it, regardless of skill level in any capacity. Management techniques are boiler room driven and are levels (micro managers). Lots of chatter not enough action. Not minority friendly environment (race/gender/disability). Preach team based strategies, but in reality, an "Every man for himself" environment. Sales approaches are borderline auto sales tactics. Known to fire customer accounts with little hesitation due to lack of profit extraction. Managerial level support is absolutely non-existent. Customers are only treated properly if they are a large source of gross profit. Services organization is a complete mess. Services division, Licensing, and Hardware divisions communicate very little and work against teamwork in counterproductive ways due to egos/territories overlapping. Team work is non existent. District managers are lazy and feel entitled. Absolutely the worst place for someone to work with any level of intelligence whatsoever. Base salary is a joke. commission structure is purposefully vague and misleading. Unless you look like a cast member for the Jersey Shore, you can forget about fitting in. Only hire Caucasian, slender, highschool/college level frat/sorority types. Drug use is rampant at sales conferences. Middle Management/Specialists/Vendor Reps are offensively unqualified and are only rewarded their positions based on favoritism and brown nosing.

    Advice to Management

    Clean house of middle management and rebuild a solid foundation of real professionals. Listen to employee feedback. Change the boiler room culture and used car sales/copier rep atmosphere. Treat customers and employees with dignity and respect.


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  5. Helpful (5)

    Vision without execution is just hallucination

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Softchoice

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    - Casual downtown office
    - Opportunity to network with large vendors
    - Bring dogs to work
    - Great place to kick-start your career after college/university

    Cons

    The strategic direction of the organization is set every year during their annual kick-off. During my last year, the focus on services made complete sense...in theory. Unfortunately, the company lacked the vision, tools, resources and management talent required to carry-out the strategy. It wasn't until half way through the year until we all received a PowerPoint slide with a few fluffy value propositions that were intended to be an aid for all things services. Needless to say, the strategy wasn't executed. As the end of the year neared with the strategy hanging in the air without anything to support it, the company did what they needed to do: conduct layoffs and reorganize individual contributors. Management, of course, was left unscathed.
    The culture is very challenging. At the onset, it appears like a vibrant, social, work hard/play hard environment, but behind the thin layer of "drinks after work" lies a corporate culture seeded with arrogance. In the end, there were far too many "this doesn't feel right in my stomach" moments that finally prompted me to leave.

    Advice to Management

    Stop pointing fingers at individual contributors and take a long hard look at your decisions and behaviours.


  6. Helpful (6)

    Softchoice is not sure what they want to be

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Softchoice full-time

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    Most of the employees in the services area want to be effective, but the leadership does not seem to know what they want to do.

    Cons

    I was in services. In 2 years, I had 5 managers. Each one wanted to do something different. In fact, at the top of the services organization, there were 4 leaders in the period of time. The first one was removed by the others in senior leadership. I did not know him well, but it appeared that they felt intimidated since he was probably the only true leader in the company and had quite a following. He definitely had positive qualities that they don't. Then they brought in a good friend of theirs to run services who had been successful at a previous company. He said that it did not take him long to realize that he was sold a bill of goods and that he could not be successful at Softchoice. The third one was pretty sharp and seemed to understand the business very well. He had been successful in building a strong services practice at a company that Softchoice acquired. He said that Softchoice was breaking everything that he had created before the company was sold and left. The one that I am assuming is still currently leading the practice seems like a nice person. I do not know much about him since I left shortly after he took over. He was running IT previously before this move with, shall we say, mixed results.

    The top executives say that they want to transform the business, but seem to have a lack of direction and are not interested in learning from those that have been successful at other organizations.

    Advice to Management

    Nothing - The already know best and are not interested in advice.


  7. Helpful (2)

    No training, too much work for very low pay

    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at Softchoice

    Pros

    Good benefits that start day one, beercart fridays, laid back work environment.

    Cons

    Absolute worse training program ever, you're told the training is 3 months but all you do is transfer calls and administrative tasks for other reps, nothing that has to do with selling or the actual job. As a result you know nothing when you finish "training" very low pay


  8. Helpful (4)

    Services Problems

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Outbound Representative
    Current Employee - Outbound Representative

    I have been working at Softchoice full-time

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    It is really cool to be able to bring your dog to work. Those that are allergic to dogs or do not like dogs know the policy so they can choose whether to accept employment if that bothers them.

    Cons

    I do not work in one of the large offices, such at Toronto, Seattle, Atlanta... As such, Softchoice has not really invested in technical talent where I work. However, we are still supposed to be selling professional services. Travel makes out of state resources expensive. We do most of our services using partners. From what I hear from other cities is that the partners tend to be easier to work with than Softchoice employees.

    The problem is that most of the good subcontractors do not want to work with us any more. We mark up their rate, sometimes excessively, then add project management and do not provide no value to the customer for the charges. On top of that we may take months to pay the partner. The partner can not find anyone at Softchoice that can explain why there is a delay or what happened when checks do not arrive when promised. No one seems to know anything or to care. If a partner is good, why would they put up with all of this?

    There are few people in the company that value customers, employees or partners. It appears that most people outside of sales view their job as making Sofchoice hard to do business with. It is amazing to me that a business that counts on sales people selling things to stay in business, would have such a low disregard for sales people, customers and partners.

    Our leaders did a good job when we were selling just Microsoft licenses, but they are clearly over their head at this stage. The private investors will probably bring in their own team, but I do not expect I will be around long enough to enjoy the benefits of that change. I will be getting in the huge revolving door with all the others soon and exiting.


  9. Helpful (4)

    Not a good place to work.

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Inside Sales Representative in Chicago, IL
    Former Employee - Inside Sales Representative in Chicago, IL

    I worked at Softchoice full-time (More than a year)

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    Beer Cart Fridays. Benefits start on day 1.

    Cons

    Management doesn't care about your development. There's absolutely no training for new employees. They expect you to sell every single thing on earth. Hours are terrible. They treat Inside Sales Reps like dogs.


  10. Helpful (11)

    Softchoice Wins Award

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Atlanta, GA
    Former Employee - Anonymous Employee in Atlanta, GA

    I worked at Softchoice full-time (More than a year)

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    Softchoice cares is a great program that possitively effects the lives of people around the world.

    Cons

    Each year a number of companies have a third party company survey their employees to determine how much they like working there. A few years ago, employees responses rated us as one of the top places to work. Early 2012, they conducted the survey again, however Softchoice is now rated in the lower 25% of places to work. One of the most negative responses were in relation to a basic distrust of and lack of confidence in senior leadership. One of the senior leadership team members flew around the company to conduct round table discussions with employees. One of the most hilarious moments was when an employee asked an honest question, having only been at Softchoice for a short while. This employee wanted to know if we just resell product that other companies make, what makes us different than other organizations that resell. This leader appeared to be caught offguard and responded, "uh, we like to think that we do things better." This is "leadership" at Softchoice :).


  11. Helpful (3)

    Elitest attitudes in a sub-par working environment

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Network Engineer in Norcross, GA
    Former Employee - Network Engineer in Norcross, GA

    I worked at Softchoice full-time (More than a year)

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    Pay is slightly above average for the same job eslewhere

    Cons

    Company cut salaries by 10% accross the board so there would be no lay-offs, then two weeks later, laid-off a huge amount of people

    Advice to Management

    Do what you say you are going to do, don't get peoples hopes up, then kick them to the curb



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