Softchoice
3.0 of 5 149 reviews
www.softchoice.com Toronto, Canada 1000 to 5000 Employees

Softchoice Reviews

Updated Jan 31, 2014

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3.0 149 reviews

                             

62% Approve of the CEO

Softchoice President, CEO, and Director David L. MacDonald

David L. MacDonald

(115 ratings)

57% of employees recommend this company to a friend
31 Employee Reviews Back to all reviews
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2 people found this helpful  

Good Culture

Inside Sales (Former Employee)
Chicago, IL

I worked at Softchoice full-time for more than 3 years

Prosgood sales training, opportunity for advancement, good work culture

Conslack of leadership, etc etc

Yes, I would recommend this company to a friend

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5 people found this helpful  

Fear Uncertainty and Doubt

Anonymous Employee (Current Employee)

I have been working at Softchoice full-time

ProsI have made lots of friends. Softchoice cares invests in those that need help.

ConsI just returned from a mid year event. The event this year was different than previous years in that only leadership and some technical resources attended. Fear uncertainty and doubt was the mood. A couple VP’s have recently retired. From conversations at the midyear, more leaders are expecting to leave in the near future.

We have recently been acquired by a private equity firm. Private equity firms rarely sink money into organizations that are doing great. They are looking to quickly improve the value of their investment, often by making radical changes.

While no one publicly talked about it, the Softchoice track record is not good. Last year we were around 30% of plan for services. This year, we realized that we could not hit the aggressive growth that we wanted without redefining the term. Now we are counting software titles that happen to be deployed via a web browser as a service, thereby increasing our services revenue. As a result of the new definition, we are around 80% of our services plan. ESSN revenue (storage servers and networking) has declined by about 20% over last year while that segment of the market is growing at our competitors.

That is why the consensus is that the senior leadership at Softchoice does not have the ability to take us to the next level and that the new investors will recognize that soon if they do not already. Of course, the public comments were all what they thought that we wanted to hear , which was that the senior leadership was on board for the next 5 years. In my opinion, that would be a disaster.

No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company

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Not for the experienced...... great for entry level employees

Anonymous Employee (Current Employee)

I have been working at Softchoice full-time

ProsSome friendly people; great place for new college graduates to learn business and sales etiquette..... and that would be that....

ConsNo employee loyalty, less than industry average pay; cheap, arrogant, typicall "reseller", high turnover, immature management teams, churn and burn mentality, anything to make a buck, margin, margin, margin and simply no true direction other than "GP, GP, GP....".

Advice to Senior ManagementJust the feedback on the cons .... if they would only read this feedback......

No, I would not recommend this company to a friend

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10 people found this helpful  

Long Distance Micro Management with No Direction

Anonymous Employee (Former Employee)
Chicago, IL

I worked at Softchoice

ProsThe place had amazing benefits.

ConsExtreme micro-management. No communication from management of how they expected the job to be done, just how it wasn't done right. No consistency across departments (some departments would come in at 9:30 and leave at 4:00, while others were expected to be in the office from 8:00 until 6:00). No positive feedback, only negative.

Advice to Senior ManagementI would make sure that all management is on the same page when it came to the employee experience. I would also encourage a little positive feedback from time to time. It's nice to be told when you're doing a job right, and not how horrible you're doing.

No, I would not recommend this company to a friend

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11 people found this helpful  

Wear blinders if you work here, so you don't know your underpaid.

Account Executive (Former Employee)
Indianapolis, IN

I worked at Softchoice

ProsDecent place to learn about techology sales, but it's a 12 to 18 month job at most. Sales people used to have a good reputation, but there's a lot of turnover.

ConsCompany has a lot of debt, and makes poor decisions or necessary decisions to keep it a float. They acquired companies to foster growth, and it's not panned out right. Expectations and growth rates that management has for it's reps are too aggressive, and most importantly compensation is low. Especially comparing it to some of their competitors.

Advice to Senior ManagementPay the employees fairly and people may stay longer than 1 to 2 years. There are more talented options for leaders with good management skills / prospects besides those with a background at Xerox.

No, I would not recommend this company to a friend

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Make a little money, then figure out a way to get what you are worth....somewher else!!!!

Account Manager (Former Employee)
Chicago, IL

I worked at Softchoice

ProsGood people, environment. The people are what makes this company what it is, and senior management doesnt seem to see that.

ConsMangement just doesnt seem to know how to manage. People are promoted based on numbers and that doesnt always translate to management ability. Pay sucks...get paid to bust your hump and dont see any raises. Only "bring us more" and get paid the same...or less.

Advice to Senior ManagementReevaluate the way to pay your people and treat your people, especially those that have been there a while. Note for Chicago management...your attitude is what has made this place a miserable environment to work in.

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Good place to start out of school, but must move on ASAP to make $$$

Account Manager (Former Employee)
Seattle, WA

I worked at Softchoice

ProsThe dogs and the beer make the office a very comfortable place to be, and the people are the strongest asset they have. Pretty office and good location. Trips and prizes are fun sometimes.

ConsI wish they understood the employees are their best asset. They use the dogs and beer to hide the worse compensation package in the industry. Upper management could care less about their inside team. No room for upward mobility if you don't drink the Koolaid. Management tends to value personal relationships rather than professional performances for promotion opps. Losing touch with the Small company feel they were built on.

Advice to Senior Managementrespect your inside team, compensate appropriately, do not force additional workload on your valuable employees then not pay them for the additional hours necessary to do their job.

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You work for Softchoice? QUIT!!!!!!!!!!!

Account Manager (Current Employee)
Chicago, IL

I have been working at Softchoice

ProsWhen you're young and have low expectations, the Beer Fridays and Take your Dog to Work seem like a great thing. If you have little desire to be more then an amateur salesperson, this is a great place to work.

ConsUpper management is a joke. Their philosophy is to pour a few beers down their employees throats and assume they'll overlook the fact that their comp plan sucks and their reps are a bunch of Koolaide drinking dorks who love to scream "I bleed Orange" at Launch in Toronto"! It's unbelievable!!!! Obviously these kids out of college buy into it before they mature enough to realize they've been used by this Canadian way of doing business. US stockholders would never put up with this type of BS.

Advice to Senior ManagementQUIT!!!!! Go to work at 7 Eleven and let your employees drink free Slushies every Friday!

No, I would not recommend this company to a friend

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Great place to start a career, but you will have to move on to make $$$

Sales Manager (Former Employee)
Chicago, IL

I worked at Softchoice

ProsSoftchoice did provide solid training for new employees. In addition, I greatly enjoyed my fellow co-workers. I found them to be smart, passionate, and focused on developing and evloving thier careers. In addition, Softchoice has a casual workplace with many social opportunities.

ConsSoftchoice hires great people and trains them well but fails to provide opportunities for advancement. This is a big problem, and leads to significant issues are around morale. In addition, Senior management has a small group of people who consistently get the propmotions and raises. This is extremely frustrating as many people are stymied in a effort move up within the organization. Senior management has a short term view which creates a constant rollercoaster of praise and scorn.

Advice to Senior ManagementSoftchoice senior management should really focus on retaining the many talented people who are looking for work outside the company. The three areas that senior management needs to focus on include:

1. Compensation
2. Culture
3. Focus on Senior sales leadership adding value in the people coaching and development process

No, I would not recommend this company to a friend

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Hit it then quit it

Enterprise Account Manager (Current Employee)
Seattle, WA

I have been working at Softchoice

ProsGreat place to start but beyone a year it's a bad career move to stay. Come for the training and leave before you're taken advantage of...and remember, a promotion is normally more responsibility for more pay, not more responsibility for less money.

Consbad pay. terrible middle management (I can only speak for my experienc with one manager). Major disconnect between remote offices and central office. Telesales is seen as expendable and our value is either not recognized or ignored. Also, be sure to check you're comp pay...I know I'm not the only one that has been short payed for a significant amount of money.

Advice to Senior ManagementBetter lines of communication down through the company...and back up

No, I would not recommend this company to a friend

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Glassdoor is your free inside look at Softchoice reviews and ratings — including employee satisfaction and approval rating for Softchoice CEO David L. MacDonald. All 31 reviews posted anonymously by Softchoice employees.