Softchoice Reviews

Updated March 4, 2015
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38 Reviews
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Softchoice President, CEO, and Director David MacDonald
David MacDonald
26 Ratings

38 Employee Reviews

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  1. Softchoice May Be a Sinking Ship

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Operations Analyst in Atlanta, GA
    Current Employee - Operations Analyst in Atlanta, GA

    I have been working at Softchoice full-time (more than 3 years)

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    Pros

    It's a Canadian company, so the benefits are good...

    Cons

    ..but they're getting worse. They have a moratorium on raises, and don't give you your profit sharing if they don't meet their "numbers". Management switches tactics every few months, which results in layoffs that no one sees coming. It's just not a stable company anymore.

    Advice to Management

    Figure out a long-term plan and stick with it.

  2. Helpful (1)

    Was a great place but things have changed.

    Former Employee - Anonymous Employee in Seattle, WA
    Former Employee - Anonymous Employee in Seattle, WA

    I worked at Softchoice

    Doesn't Recommend
    Negative Outlook
    Approves of CEO
    Doesn't Recommend
    Negative Outlook
    Approves of CEO

    Pros

    The people, the dogs, the free food and beverages from vendors.
    the office in Seattle is pretty nice with a great view of Puget Sound.

    Cons

    The compensation is horrible. Senior leadership made many unnecessary changes that took the fun, trusting environment where people felt enabled to do their jobs to what it is now. Fear based, no trust, childish micro management that manages their manager rather than their employees. When my manager was let go, most of the team either left or is trying to. The office is not the same and has not improved.

    Advice to Management

    Fear and lack of trust is not a management style, it's insecurity. Find a way to improve your employees environments and understand when you have good leaders that get it. The culture was so great and now it simply isn't.

  3. Helpful (1)

    Great company gone wrong

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Customer Service Representative in Seattle, WA
    Former Employee - Customer Service Representative in Seattle, WA

    I worked at Softchoice full-time (more than a year)

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    Good place to start as an entry level job out of college. Good on boarding program which prepares sales reps to be successful.

    Cons

    Went private and with that went the culture. Used to be fun, work hard play hard type environment with supportive managers and great employees. Now management micro manages and goes through employee emails. There is no trust and over half my former team left within months of our manager getting fired. Compensation is way under market average and the way the business model is set up, the longer you work for this company the more money they will make off of you. You are required to grow your business 20% year over year to maintain your standard of living. There hasn't been a raise in over 5 years. A raise was promised and then taken away 13 days before it will supposed to hit the employees pay checks.

    Advice to Management

    Trust your employees. Listen to your employees and get rid of management who no one can trust. You have pushed away the best talent you had because of the culture shift. Pay people fair market wages.

    Softchoice Response

    Feb 25, 2015HR Business Partner

    Thanks for your feedback. Like any organization experiencing growth, we recognize we still have work to do!

    As a sales organization, growing the business with our clients is an expected part of
    ... More

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  5. Helpful (2)

    A great place to start a career, with great people but a lack of corporate vision.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Account Executive
    Former Employee - Account Executive

    I worked at Softchoice full-time (more than 8 years)

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    Dogs at work. Youthful, fun environment for new sales reps. Many hardworking, kind-hearted, and well-intentioned people. Honestly, a lot of great people. The ability to sell nearly anything in the IT space. Softchoice also does some great things in terms of charity work with Softchoice Cares. It's a great part of the company. Very nice insurance.

    I frequently say Softchoice is a great place to start a career because new hires learn a lot and are exposed to many parts of the industry. They have the opportunity to move into many areas of the business or go elsewhere with a great starting background.

    Cons

    All the great people in the world can't replace the lack of a cohesive strategy. Softchoice doesn't know what it wants to be when it grows up, and in the meantime, it's difficult for sales reps to deliver a value proposition. That makes it hard to sell. Compounding problems, the vast majority of reps have one of the worst compensation plans in the industry. This leads to high turnover among sales, which leads to turnover among presales and engineering, which ultimately leads to client turnover, (and less importantly, middle management turnover.) Senior management will put all the blame on reps and lower level managers for failure to execute, when in reality the sales reps' hands are tied due to lack of resources.

    I mentioned earlier that junior reps can move elsewhere in the business. You'd think that they would be motivated to stay and become senior reps, but due to the reasons above, they aren't.

    Advice to Management

    Pay your reps at a rate commensurate with the industry, or go elsewhere. "The machine" that you've built doesn't work anymore, and a lot of customers demand more. Successful sales reps ultimately are the foundation of your firm, and when a CEO deep down believes in capping rep pay, he's not going to attract the best. The best salespeople will go elsewhere, as will the architects, engineers and associated talent that help those reps succeed in the first place.

  6. Helpful (2)

    Good Culture

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Inside Sales in Chicago, IL
    Former Employee - Inside Sales in Chicago, IL

    I worked at Softchoice full-time (more than 3 years)

    Recommends
    Neutral Outlook
    Approves of CEO
    Recommends
    Neutral Outlook
    Approves of CEO

    Pros

    good sales training, opportunity for advancement, good work culture

    Cons

    lack of leadership, etc etc

  7. Helpful (5)

    Fear Uncertainty and Doubt

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at Softchoice full-time

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    I have made lots of friends. Softchoice cares invests in those that need help.

    Cons

    I just returned from a mid year event. The event this year was different than previous years in that only leadership and some technical resources attended. Fear uncertainty and doubt was the mood. A couple VP’s have recently retired. From conversations at the midyear, more leaders are expecting to leave in the near future.

    We have recently been acquired by a private equity firm. Private equity firms rarely sink money into organizations that are doing great. They are looking to quickly improve the value of their investment, often by making radical changes.

    While no one publicly talked about it, the Softchoice track record is not good. Last year we were around 30% of plan for services. This year, we realized that we could not hit the aggressive growth that we wanted without redefining the term. Now we are counting software titles that happen to be deployed via a web browser as a service, thereby increasing our services revenue. As a result of the new definition, we are around 80% of our services plan. ESSN revenue (storage servers and networking) has declined by about 20% over last year while that segment of the market is growing at our competitors.

    That is why the consensus is that the senior leadership at Softchoice does not have the ability to take us to the next level and that the new investors will recognize that soon if they do not already. Of course, the public comments were all what they thought that we wanted to hear , which was that the senior leadership was on board for the next 5 years. In my opinion, that would be a disaster.

  8. Helpful (2)

    Not for the experienced...... great for entry level employees

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at Softchoice full-time

    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    Pros

    Some friendly people; great place for new college graduates to learn business and sales etiquette..... and that would be that....

    Cons

    No employee loyalty, less than industry average pay; cheap, arrogant, typicall "reseller", high turnover, immature management teams, churn and burn mentality, anything to make a buck, margin, margin, margin and simply no true direction other than "GP, GP, GP....".

    Advice to Management

    Just the feedback on the cons .... if they would only read this feedback......

  9. Helpful (10)

    Long Distance Micro Management with No Direction

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Former Employee - Anonymous Employee in Chicago, IL
    Former Employee - Anonymous Employee in Chicago, IL

    I worked at Softchoice

    Doesn't Recommend
    No opinion of CEO
    Doesn't Recommend
    No opinion of CEO

    Pros

    The place had amazing benefits.

    Cons

    Extreme micro-management. No communication from management of how they expected the job to be done, just how it wasn't done right. No consistency across departments (some departments would come in at 9:30 and leave at 4:00, while others were expected to be in the office from 8:00 until 6:00). No positive feedback, only negative.

    Advice to Management

    I would make sure that all management is on the same page when it came to the employee experience. I would also encourage a little positive feedback from time to time. It's nice to be told when you're doing a job right, and not how horrible you're doing.

  10. Helpful (11)

    Wear blinders if you work here, so you don't know your underpaid.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Former Employee - Account Executive in Indianapolis, IN
    Former Employee - Account Executive in Indianapolis, IN

    I worked at Softchoice

    Doesn't Recommend
    Disapproves of CEO
    Doesn't Recommend
    Disapproves of CEO

    Pros

    Decent place to learn about techology sales, but it's a 12 to 18 month job at most. Sales people used to have a good reputation, but there's a lot of turnover.

    Cons

    Company has a lot of debt, and makes poor decisions or necessary decisions to keep it a float. They acquired companies to foster growth, and it's not panned out right. Expectations and growth rates that management has for it's reps are too aggressive, and most importantly compensation is low. Especially comparing it to some of their competitors.

    Advice to Management

    Pay the employees fairly and people may stay longer than 1 to 2 years. There are more talented options for leaders with good management skills / prospects besides those with a background at Xerox.

  11. Great place to start, but best to move on

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Former Employee - Inside Sales Account Manager
    Former Employee - Inside Sales Account Manager

    I worked at Softchoice

    Disapproves of CEO
    Disapproves of CEO

    Pros

    -fun hip environment
    -mostly down to earth people
    -lots to learn

    Cons

    -compensation is severly lacking, far below average
    -inexperienced managers
    -loss of identity, people were creative and driven but have been replaced with yes men/corporate drones

    Advice to Management

    Clean house at the top level, promote based on experience, pay a respectable wage.

    Softchoice used to be something great... (pay was always low though)

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