Sports Direct

  www.sportsdirect.com
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Sports Direct Reviews

Updated Jul 10, 2014

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All Employees Current Employees Only

2.0 66 reviews

33% Approve of the CEO

Sports Direct CEO David M. Forsey

David M. Forsey

(33 ratings)

18% of employees recommend this company to a friend

Review Highlights

Pros
  • Easy work, 15% discount, holiday pay every 3 months (depending on your hours)(in 7 reviews)

  • First job, so allowed me to gain retail experience(in 3 reviews)


Cons
  • zero hour contracts make it a pressured environment(in 13 reviews)

  • 72 ph if you're under 18 (minimum wage)(in 5 reviews)

30 Employee Reviews Back to all reviews
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    • Culture & Values
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    Sportsdirect.com UK's number one!

    Casual Sales Assistant (Current Employee) Hartlepool, England (UK)

    ProsAble to have a life such as going to uni and a job with a reasonable pay at the side. Also helps with confidence when working with customers and making friends with other employees.

    Cons0hr contract meaning you never know if your going to be work all week or even just one day and KPI's having to get a certain percentage everyday.

    Advice to Senior ManagementMore to hours to the staff who make the effort instead of sharing them out with employers who stand around.

    Yes, I would recommend this company to a friend

    • Culture & Values
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    • No Opinion of CEO

     

    Slave Drivers Rather Than Team Leaders

    Sales Assistant (Current Employee) Liverpool, England (UK)

    ProsSports Direct can be a chilled environment when it is not busy

    ConsManagers appear to be hired based on their ability to talk to young staff like idiots. It is understandable that the store has targets that we must meet, but instead of talking to us like human beings, we have managers who talk with quite DE motivational words/tone of voice. There are regular upsets because of the managers who use their authority to put others down.
    Customers will be customers, but Sports Direct has unreal amounts of reasons to make a customer shout in your face, especially if you're a girl.

    Advice to Senior ManagementTalking to someone like a lesser being is not beneficial to the company as sending your till staff to be the face of Sports Direct after dehumanising them won't paint a pretty picture of customer service.
    A lot of you need to sort out your inner demons because from my experience, the only superiors that have a problem with the world are the ones who evidently have no self-respect; through lack of hygiene, physical hindrances and so on.
    It should also be noted that the role of a manager, although being there to keep the staff in order, should create a positive atmosphere in order to motivate people to be a team through respect for the superiors. No one respects our superiors a part from one or two blue-shirts, basically because the negativity is completely uncalled for and over exaggerated, and is a sloppy and unethical way to get where the company is now.

    No, I would not recommend this company to a friend

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    Frustrating and stressful.

    Cast (Current Employee) Stevenage, England (UK)

    ProsThe main pros are the people. Some of the people you meet in the store are great fun to be with and make the working hours easier to bear. I also feel like my own confidence shot up since I started working with the company.

    ConsI could only mention a few. But the main con is your performance (and in my case hours) being measured purely on KPI's which are little add-ons that you have to offer every customer. If you don't sell enough You'll be told your performance is poor and your not doing your job. Even if you put 110% effort in, if people don't agree to buying your add-ons, you will be told you are doing a poor job. and chances are having your hours cut, which brings me to my next point:

    0 hour contracts. I'm not guaranteed any hours at all from week to week. While the contract can be helpful for students who need additional time off, for people needing a job to make money/support others. It's a rocky road without a guaranteed income. One month I can make £600 easily. The next month I may be struggling with only £300.

    And this is more personal, but being here for 4-5 years and I've not moved through the company AT all. I'm stuck being a CAST member unless I leave. I haven't been given any opportunities and no-one seems to want to give me them.

    Advice to Senior ManagementStop with the push on KPI's! Having them is a good idea, but the way they are being pushed is just makes work life stressful for both CAST and management. I know people are putting the effort you want them to put in and then not getting results, being passed off as poor performance just because customers didn't want a magazine. If it gets to the point when people are always leaving the work place depressed and not wanting to come to work, there is something really wrong.

    No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company

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    An experience to say the least

    Casual Sales Assistant (Current Employee) Leicester, England (UK)

    ProsWorking at sports direct helps you appreciate how hard it can be in customer service (since most of the customers are rude). You get the chance to meet some great co workers, however the managers tend to lack the skills to carry out their role.

    ConsHard to name specific cons, however useless managers would be one of them. Sales targets are ridiculous and 'investigations' into why you are a rubbish salesperson only make you feel like more of a failure. Perhaps instead of hiring staff who can't tell the difference between an adult hanger and junior hanger, they should hire more people with common sense and some working braincells.

    Advice to Senior ManagementLook closer at how much work some managers actually do, all they seem to do is boss cast staff around and take cigarette breaks. Focus on bags for life is ridiculous and the reason they dont sell well is because they are not attractive and customers already have tons. Maybe also require new staff to take maths and english tests - alot of staff have no common sense so also some scenarios to filter out idiots.

    No, I would not recommend this company to a friend

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    It's a 'money on the side' job, not a fantastic career path.

    Cast (Current Employee) Nottingham, England (UK)

    ProsAll of the workers in my store are incredibly friendly, and we have a laugh together. I have improved my social confidence tenfold since working there, both with my fellow employees, as well as my ability to talk to customers and other strangers in everyday life. I have discovered what I like and don't like about the job, which will greatly impact the rest of my career choices. I quickly gained a lot of responsibility in this job, and rewards come to those who deserve it.

    ConsThe main issues are working past closing time; whilst my shift is often on the rota to end at 8pm, the store doesn't actually close until 8:15, and we rarely get out before 9pm. The supervisors have formed a clique and it is sometimes difficult to talk to them separately. Because a lot of workers are young, a lot of jobs don't get completed, so sometimes tensions are high and blame gets laid onto people it doesn't belong to. There is a distinct lack of communication between managers and supervisors, and they sometimes offer completely contradictory advice.

    Advice to Senior ManagementI would suggest a lot more communication between management. In my store particularly, management offer contradictory advice, and if I tell one of them something, they won't communicate it to the other members of staff (for example, I go to university, so I only work there in the holidays - if I tell a member of staff when I was coming back, they won't communicate it to the other members of staff, which will result in no one putting me on the rota).

    Yes, I would recommend this company to a friend

    • Culture & Values
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    not only challenging at times but a fun place to work in

    Casual Sales Assistant (Current Employee) Stevenage, England (UK)

    ProsWorking with individuals from a variety of backgrounds is great, the friendly working environment you work in, the management is great, it offers promotions and the online training is good as it refreshes what you already know, or learn more things. The company values new ideas and view points are always listened to.

    Conshaving a zero hour contract, as you don't always get put on the rota. Also the way they do breaks and split shifts, at times it can be annoying. I've done a 6 and a half to 7 hour shift with no break.

    Advice to Senior ManagementI'd recommend discussing hours and how the workers feel about the place to work in. This will help improve any problems and increase the personal growth of the individuals.

    Yes, I would recommend this company to a friend – I'm optimistic about the outlook for this company

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    The people i work with are amazing , the work is sometimes very repetative but otherwise the pace depends on the day .

    Anonymous Employee (Current Employee)

    Prosi am able to chat with and help customers and this gives me a sense of wellbeing knowing i have helped someone . the zero hrs contract means you can book off whenever you need to in advance and make yourself available for times that fit with your life , 15% discount for staff ...the other staff are lovely people and we have a good rapport with one another i also feel that working here keeps me up to date on the latest styles and trends too

    Conssometimes the store is so busy we can have all 4 tills active and still have cues all day and we dont have enough time to complete other tasks (but i guess for the company thats a pro) as much as the zero hrs contract frees up your ability to book off when you want etc its also difficult to control housing benefit etc and working tax credits because of fluctuation in hours and wages

    Advice to Senior Managementi think some staff would benefit from set hrs each week and cannot be rota'd for any more or less hrs than that they have set for themselves then that way they could control their tax credits and housing benefits etc .. so that they would have stability .
    i think it would be advantageous to staff to be able to have 2-3 sets of uniform so that we can always have a clean uniform as 1 is hard to get clean dried and ready for the next shift when you have a family and the washer is pretty much always in use ...

    Yes, I would recommend this company to a friend

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    Learnt a lot- good and bad!

    Casual Sales Assistant (Current Employee) Maidstone, England (UK)

    ProsGot a lot of responsibility fairly quickly
    Really loved the people working there

    ConsPay is awful for what you do and the stress
    So fast paced
    Customers don't respect the store as they would most others
    Refund policy made customers hate us so many awkward conversations
    Can be stressful
    Always so hot inside!

    Advice to Senior ManagementBelieve a more formal training is needed for people starting- believe this would improve turnover, many a time managers would forget someone new is starting (as turnover so high!) and get someone to train them and leave them to it, more focus needs to be put on welcoming them and showing them how to improve
    So much focus on punishments! Giving out a disciplinary daily! I know my managers feel uncomfortable doing these but they do because of the pressure you give them, this builds a wall between upper and lower staff within the store its a nasty in and out group on both sides
    The pressure you put on them also changes the experiences of staff so much, pressure on my manager could make her moody for the whole day, and all staff would then be stressed reacting to it, staff turnover again

    No, I would not recommend this company to a friend – I'm optimistic about the outlook for this company

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    • Disapproves of CEO

     

    Great co-workers - very little else will keep you there

    Casual Sales Assistant (Current Employee) Manchester, England (UK)

    ProsWhen you start working here, you realise: everyone else in a red shirt is in the same boat as you. This makes it easy to get to know your co-workers, and just about everybody you work with is friendly and helpful. Shop-floor banter and jokes will get you through the day and, when busy, time genuinely flies.

    Conszero hour contracts for the majority of staff mean that you aren't guaranteed hours from one week to the next. Employees MUST sell KPIs (puma socks, insoles and the like) or their hours and even their job may be at risk. Pay can dip below minimum wage. Blue shirts (supervisors and store managers) can often be nasty, unfriendly and arrogant in the larger stores. Very little prospect for promotion or promised hours, especially for zero-hour workers.

    Advice to Senior ManagementDrop KPIs. Sort out zero-hour contract situation.

    No, I would not recommend this company to a friend – I'm optimistic about the outlook for this company

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    Average environment to work in.

    Casual Sales Assistant (Current Employee) Reading, England (UK)

    ProsFriendly place to work in, with senior staff incredibly helpful with any problems you may face. Flexible working hours with the zero-hour contract, which as a student is an ideal way of managing hours. The training provided was very insightful and productive and helped me gain the confidence to work there.

    ConsWhilst the zero-hour contract can be a great asset, it can also be a hindrance as you are not provided with any stable hours and the rota is changed weekly, which involves me having to go to work just to check which hours I am working for the following week, which can be quite an inconvenience. In addition, the hours set out for most part-timers are for 3-hour shifts, which can seem pointless at times. Furthermore, the salaries are not particularly generous. Finally, a lack of communication between employees can break down the pace at which the store works and cause a nuisance for many customers.

    Advice to Senior ManagementProvide an online rota, which employees can check to see what shifts they are working without them having to go out of their way to check their shifts. Encourage a building of communications between staff to make the store work more efficiently.

    No, I would not recommend this company to a friend

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