Sports Direct Reviews

Updated June 19, 2015
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Sports Direct CEO David M. Forsey
David M. Forsey
28 Ratings

Pros
  • Easy work, 15% discount, holiday pay every 3 months (depending on your hours) (in 7 reviews)

  • As it was my first job, and i was still at school, I was given flexible working hours around my school work (in 4 reviews)

Cons
  • zero hour contract staff will be selected based on the managers favourites (in 19 reviews)

  • Everybody is on a 0 hour contract so they can take advantage of staff desperate for hours (in 9 reviews)

More Pros and Cons

67 Employee Reviews

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  1. CAST - Casual Sales Assistant

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Contractor - Cast in Sunderland, North East England, England (UK)
    Current Contractor - Cast in Sunderland, North East England, England (UK)

    I have been working at Sports Direct as a contractor (More than a year)

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    Pros

    Flexible around college commitments however favour those with 'full availability'.

    Cons

    • Managers don't motivate you very well
    • Push too hard to sell KPI's
    • Breaks are ridiculous. If you do a 6/7 hour shift you get a 20 minute break. If you do a 8/9 hour shift you get 30 minutes and a 10 hour shift you get an hour.
    • Very boring - they don't let you go into different departments. I'm stuck behind a till all day and don't get off!
    • Managers aren't fair when distributing shifts. They can be petty if you do something to annoy them.
    • The company gives staff a disciplinary over silly things.

    Advice to Management

    Notice staff more rather than only noticing them when they aren't 'performing'.
    Be more fair when giving out hours


  2. Boring and Tedious job

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Sales Assistant in Liverpool, England (UK)
    Former Employee - Sales Assistant in Liverpool, England (UK)

    I worked at Sports Direct

    Doesn't Recommend
    Negative Outlook
    Doesn't Recommend
    Negative Outlook

    Pros

    Flexible but non the place is aweful

    Cons

    Management treat staff like the scrum under their shoes. Will be called 'stupid' by management. cliques, management's favourites will get all of the hours. 10hrs one week - 30 the next - you have no idea when you will be working. Very short staff turnaround which should say it all. dont work here.

    Advice to Management

    understand it is a boring and tedious job, people don't like to stand in one place all day and be shouted down at. Recognise when people are doing a good job and tell them so. You are never congratulated only ridiculed.


  3. For people tat wants to be treated as slaves

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Sports Direct

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    No pros. There are much better jobs around. Dont apply. I worked there for 2 years but i didnt have other choice as there was no jobs in the recession.

    Cons

    The management thinks they can do watever to the casual staff threatning them of cutting hours. Power abuse all the time.

    Advice to Management

    My advice is, that you will pay for treating your staff as a slaves early or late.


  4. Is this helpful? The community relies on everyone sharing – Add Anonymous Review


  5. Helpful (1)

    Not for the honest life working

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Contractor - Anonymous Contractor
    Former Contractor - Anonymous Contractor

    I worked at Sports Direct as a contractor

    Doesn't Recommend
    Negative Outlook
    Doesn't Recommend
    Negative Outlook

    Pros

    i really wish there was something good i could say but honestly my short time there was terrible, i guess the only thing good about it is you don't need to work so hard as the no one does nothing all day.

    Cons

    Bad staff, poor management, gets boring, no motivation, no respect towards one another, full of different culture, no one couldn't seem to speak a word of english.

    Advice to Management

    help the staff when required rather then sitting behind your desk, improve communication and make training is needed to improve the company.


  6. Helpful (2)

    True and honest review of the company I work for

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Retail Sales Assistant in Manchester, England (UK)
    Current Employee - Retail Sales Assistant in Manchester, England (UK)

    I have been working at Sports Direct (More than 3 years)

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    20% discount on stock, not too bad as it's already cheap to begin with.

    Cons

    The company is the worst and most exploititatative organsation I have ever worked for and I will explain why as clearly as possible.

    The company are determined to get the most out of staff and give the least in return.

    1) Shifts
    the vast majority of staff are on 0 hour contracts.
    This was not a problem for me as it suited my circumstances, however the flexibility you would expect is not given, your availability is not respected and you are expected to find cover if shifts have been booked outside of your availability and you cannot make them. Or face the consequences.
    If you have confirmed a shift and your at work and the store is not making enough money that day, expect to be sent home early.
    There is no transparent way of assigning shifts to staff, so it boils down to a popularity contest with you and the manager (depending on your store) A particular pattern emerged with me where I would work in the delivery room from 6am, scheduled to work till 2, but be sent home at 11 if the delivery was completed early. So I would have managers harassing me to work faster, so that I can save the company money and go home earlier than scheduled and lose out on pay myself. What do I do? Work slower, it's just common sense if working faster is affecting my pay.

    2) Working pattern
    I was naive to assume that you had a break at work every 4 hours, however I soon realised that the law states you have a break every 6-7 hours of 20 minutes. The reason I didn't know this is that every other job I have had incorporates a 10 minute break every 4 hours, and of course sports direct will work to the letter of the law. As a result expect to have shifts booked for 5hrs and 45 minutes and less so you work without a break.
    Your required to clock in as soon as your ready to work however you must clock out when your shift is over. Fine, but after your clocked out and no longer being paid you are required to undertake a sweep of the entire store for tags on floors, alerting others if their are customers in changing rooms, providing a "presence on the shop floor", making sure each section is neat and tidy. All this after you have clocked out and no longer being paid, inevitably a customer somewhere will ask you for assistance and low and behold you find yourself working without being paid.

    3) Company policy
    Your required to wear a sports direct uniform to work, normal right? Wrong, your required to wear a sports direct uniform TO and FROM work, so while your commuting back and forth you are providing free promotion to the company, similar to Newcadtle Uniteds football ground.
    It is normal in any retail job to maintain the security and cleanliness of the store you work in, however in the majority of sports direct stores, no external cleaners or security are employed. Which means e onus falls on staff to undertake cleaning of the entire store evey day and to provide security by standing at the door at all times.
    This cleaning takes place at the end of the night, 15 minutes of work is unpaid, if your called in for a 5hr 45min shift to close the store, you will work up 45mins extra, maybe more, so in the end you do work more than 6 hours, 15 unpaid, and without the break you are entitled to by law.
    The store intentionally misleads customers on the prices of their stock, they arrive discounted, the original price is actually fictitious and means nothing at all, you are directed to encourage customers to buy sport direct owned brands instead of its competitiors. E.g if you come in and ask for a pair of trainers to run in, I am only allowed to show you the brands owned by sports direct, not allowed to promote Nike Adidas etc.

    And of course you have targets left right and centre and you are constantly offering customers reusable sports world bags, in soles for shoes, socks, magazines etc earning between 5-50p commission everytime. Great!

    With zero job security for most, being sent home early if store is not making enough money, over working and ridiculous company policies what type of staff does sports direct attract?

    1) those young without enough work experience to understand that is not how your employers are supposed to treat you.

    2) those who are unable to get jobs in any other retail setting and are essentially stuck there.

    3) those who don't give a toss collect their wages, do as little work as possible and go.

    4) those who are only there until something else comes along.

    3 out of 4 of those types don't provide the store with reliable staff, younger people will end up going to college or uni generally, people who don't care about the job will eventually get fired, however they are often so desperate to retain staff at they are kept on, and those who will leave the instant something else comes up.

    Which means stores are constantly understaffed, those who are there are overworked and all for what? Minimum wage?

    The job would be more bearable if managers where good, but often they are miserable people on a power trip, deeply entrenched in the culture of the company and will take advantage of you at every opportunity, often not very intelligent and have worked their way up in the company by jumping through hoops and obeying their ridiculous commands. But managers who have worked in any other retail establishment don't last in this company. I do to know what targets or policy's management have to adhere to, but knowing sports direct it's going to be exploitative which is probably why the managers are stressed and short tempered and treat staff like garbage.

    Good things about the company is that they obviously save a lot of money and making the owners very very rich, by being as stingy and draconian to staff as possible there are instances where the stores operate more efficiently. E.g you not allowed to stand around, you must always be moving and doing something, which means you constantly have to busy yourself with work. But with so many jobs that pay minimum wage there are definitely better places to work that will treat you better than sports direct.

    Advice to Management

    With slightly better pay and better managers you can make all the demands of staff you want. I previously worked for a large company where the targets where constantly being increased and the work load got harder. But with the right positive approach from managers, ridiculous demands can be asked and staff can oblige. But without you will only create bitter and disinterested employees, and for minimum wage people will just move on.


  7. The documentary was true

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Customer Service Assistant in Worcester, England (UK)
    Current Employee - Customer Service Assistant in Worcester, England (UK)

    I have been working at Sports Direct part-time (More than a year)

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    Sometimes get a whole 3+ hours a week! 0 hour contracts mean flexibility I guess.

    Cons

    Treat you as a number, expect unrealistic goals, offer no real training or support.

    Advice to Management

    We're human too


  8. overview - Greenford, London

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Retail Sales Assistant in Greenford, England (UK)
    Former Employee - Retail Sales Assistant in Greenford, England (UK)

    I worked at Sports Direct

    Doesn't Recommend
    Doesn't Recommend

    Pros

    nothing really that is great

    Cons

    Zero contract hours
    Bad management
    Exploit workers
    no overtime paid

    Advice to Management

    need to sit down and plan a long time strategy
    Also respect your workers


  9. Bad

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Sports Direct part-time

    Doesn't Recommend
    Negative Outlook
    Doesn't Recommend
    Negative Outlook

    Pros

    Do not work for them

    Cons

    Unprofessional, rude managers , 0 hour contract

    Advice to Management

    Start the company again


  10. Wishy Washy

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Sales Assistant in Croydon, England (UK)
    Current Employee - Sales Assistant in Croydon, England (UK)

    I have been working at Sports Direct part-time (More than a year)

    Doesn't Recommend
    Negative Outlook
    Doesn't Recommend
    Negative Outlook

    Pros

    The people you meet there are quite nice, and the bonuses are quite good

    Cons

    The customers are horrible as they look down on you and the managers choose when they want to be your friends


  11. Crap

    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Sports Direct

    Doesn't Recommend
    Disapproves of CEO
    Doesn't Recommend
    Disapproves of CEO

    Pros

    Not many at all!!! No pros!

    Cons

    Zero hour contracts, management do whatever they want while your fully loaded with tasks!! because they in a higher position, your made to do slavery work for minimum wage plus not knowing when if you'l will get enough hours! Dont waste your time applying for the job! You will end up hating it like me

    Advice to Management

    Treat staff with more respect, treat them how you would like to be treated!!!



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