Sports Direct Reviews

Updated August 20, 2014
Updated August 20, 2014
73 Reviews

2.4
73 Reviews
Rating Trends

Recommend to a friend
Approve of CEO
Sports Direct CEO David M. Forsey
David M. Forsey
35 Ratings

Review Highlights

Pros
  • Easy work, 15% discount, holiday pay every 3 months (depending on your hours) (in 7 reviews)

  • First job, so allowed me to gain retail experience (in 3 reviews)


Cons
  • zero hour contracts make it a pressured environment (in 13 reviews)

  • 72 ph if you're under 18 (minimum wage) (in 5 reviews)

More Highlights

20 Employee Reviews Back to all reviews

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  1.  

    A valuable experience on how to work for an employer that treats its staff as expendable assets.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Casual Sales Assistant  in  Newcastle upon Tyne, England (UK)
    Former Employee - Casual Sales Assistant in Newcastle upon Tyne, England (UK)

    I worked at Sports Direct part-time for more than a year

    Pros

    The only pros I can think of for working for Sports Direct is the staff discount, the ability to earn some cash and to develop people & communication skills.

    Cons

    I think there are a lot of cons for working for an organisation like Sports Direct. The work/life balance is none existent, as they expect you to work ridiculous hours, sometimes with no breaks, and even on days where you have booked them off for occasions such as weddings. Not just from my own testimony but from others as well, they treat their staff as expendable. If you can't come into work for whatever reason, whether it is college commitments (as i was only part time) or due to illness, they still expect you to come in or "you can look for another job". Also most senior leaders, apart from one or two, have zero people skills and talk to their staff in a very disrespecting and aggressive manner as some sort of motivation tactic or to vent their own frustration.

    Advice to ManagementAdvice

    A top to bottom restructuring of the organisation should be looked at, as well as a better selection process of those in a senior role, such as store managers and supervisors in order for create career progression opportunities and staff fulfillment.

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO
  2.  

    Slave Drivers Rather Than Team Leaders

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Sales Assistant  in  Liverpool, England (UK)
    Current Employee - Sales Assistant in Liverpool, England (UK)

    I have been working at Sports Direct part-time for more than a year

    Pros

    Sports Direct can be a chilled environment when it is not busy

    Cons

    Managers appear to be hired based on their ability to talk to young staff like idiots. It is understandable that the store has targets that we must meet, but instead of talking to us like human beings, we have managers who talk with quite DE motivational words/tone of voice. There are regular upsets because of the managers who use their authority to put others down.
    Customers will be customers, but Sports Direct has unreal amounts of reasons to make a customer shout in your face, especially if you're a girl.

    Advice to ManagementAdvice

    Talking to someone like a lesser being is not beneficial to the company as sending your till staff to be the face of Sports Direct after dehumanising them won't paint a pretty picture of customer service.
    A lot of you need to sort out your inner demons because from my experience, the only superiors that have a problem with the world are the ones who evidently have no self-respect; through lack of hygiene, physical hindrances and so on.
    It should also be noted that the role of a manager, although being there to keep the staff in order, should create a positive atmosphere in order to motivate people to be a team through respect for the superiors. No one respects our superiors a part from one or two blue-shirts, basically because the negativity is completely uncalled for and over exaggerated, and is a sloppy and unethical way to get where the company is now.

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO
  3.  

    Frustrating and stressful.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Cast  in  Stevenage, England (UK)
    Current Employee - Cast in Stevenage, England (UK)

    I have been working at Sports Direct part-time for more than 5 years

    Pros

    The main pros are the people. Some of the people you meet in the store are great fun to be with and make the working hours easier to bear. I also feel like my own confidence shot up since I started working with the company.

    Cons

    I could only mention a few. But the main con is your performance (and in my case hours) being measured purely on KPI's which are little add-ons that you have to offer every customer. If you don't sell enough You'll be told your performance is poor and your not doing your job. Even if you put 110% effort in, if people don't agree to buying your add-ons, you will be told you are doing a poor job. and chances are having your hours cut, which brings me to my next point:

    0 hour contracts. I'm not guaranteed any hours at all from week to week. While the contract can be helpful for students who need additional time off, for people needing a job to make money/support others. It's a rocky road without a guaranteed income. One month I can make £600 easily. The next month I may be struggling with only £300.

    And this is more personal, but being here for 4-5 years and I've not moved through the company AT all. I'm stuck being a CAST member unless I leave. I haven't been given any opportunities and no-one seems to want to give me them.

    Advice to ManagementAdvice

    Stop with the push on KPI's! Having them is a good idea, but the way they are being pushed is just makes work life stressful for both CAST and management. I know people are putting the effort you want them to put in and then not getting results, being passed off as poor performance just because customers didn't want a magazine. If it gets to the point when people are always leaving the work place depressed and not wanting to come to work, there is something really wrong.

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO
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  5.  

    Zero hour contract the problem

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Casual Sales Assistant  in  Bury, North West England, England (UK)
    Former Employee - Casual Sales Assistant in Bury, North West England, England (UK)

    I worked at Sports Direct as a contractor for less than a year

    Pros

    No chance of company going bust, friendly people.

    Cons

    zero hour contracts make it a pressured environment. Have to constantly upsell the dam bag.Customers aren't the best. Received a lot of abuse, store wasn't really that organised

    Advice to ManagementAdvice

    Get rid of zero hour contracts. They are awful. Try and create a more friendly atmosphere. No team building whatsoever so it was very every man for himself.

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO
  6.  

    An experience to say the least

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Casual Sales Assistant  in  Leicester, England (UK)
    Current Employee - Casual Sales Assistant in Leicester, England (UK)

    I have been working at Sports Direct part-time for more than a year

    Pros

    Working at sports direct helps you appreciate how hard it can be in customer service (since most of the customers are rude). You get the chance to meet some great co workers, however the managers tend to lack the skills to carry out their role.

    Cons

    Hard to name specific cons, however useless managers would be one of them. Sales targets are ridiculous and 'investigations' into why you are a rubbish salesperson only make you feel like more of a failure. Perhaps instead of hiring staff who can't tell the difference between an adult hanger and junior hanger, they should hire more people with common sense and some working braincells.

    Advice to ManagementAdvice

    Look closer at how much work some managers actually do, all they seem to do is boss cast staff around and take cigarette breaks. Focus on bags for life is ridiculous and the reason they dont sell well is because they are not attractive and customers already have tons. Maybe also require new staff to take maths and english tests - alot of staff have no common sense so also some scenarios to filter out idiots.

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO
  7.  

    5 years of work helping to train new staff to replace my position the management still treated me with no respect!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Casual Sales Assistant  in  Ipswich, England (UK)
    Former Employee - Casual Sales Assistant in Ipswich, England (UK)

    I worked at Sports Direct part-time for more than 5 years

    Pros

    The people i worked with excluding the management. That is the only pro of this company.

    Cons

    Had no concept of management it was either their way or no way, they would rarely accommodate/ help you out with time off or etc. despite working your butt off to at least try and impress them.

    Advice to ManagementAdvice

    Management Course, but more specifically how to treat and talk to people correctly and respectfully.

    Doesn't Recommend
    Positive Outlook
    Disapproves of CEO
  8.  

    I did not enjoy working for this company

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Casual Sales Assistant  in  Barnsley, Yorkshire and the Humber, England (UK)
    Former Employee - Casual Sales Assistant in Barnsley, Yorkshire and the Humber, England (UK)

    I worked at Sports Direct part-time for more than a year

    Pros

    The only positive things i can take from the job was that a made a great group of friends and still are in contact with them to date, and the fact that i was able to get retail experience from working here.

    Cons

    The negative things about working here was; the persistence to sell the 'bag for life', i understand that there was targets to be made when working here, but it felt that i wasn't receiving any motivation to sell the bags, and was leaving my shift down and feeling like i was going to cry due to how i was being spoken to. Also if you was sick, and not able to come into work they required you to come in anyway even if you had rung hours before your shift, giving them time as a team to find someone to cover your shift. Also the fact that it is a 0 hour contract is unfair, i am a student and even though i was in college and studying i still needed to be working to make money, however i went 3 weeks out of the month without a single shift numerous occasions, and i find that unfair.

    Doesn't Recommend
    Positive Outlook
    No opinion of CEO
  9.  

    Worst company for employee happiness going.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Sales Assistant
    Current Employee - Sales Assistant

    I have been working at Sports Direct for more than a year

    Pros

    Easy work, 15% discount, holiday pay every 3 months (depending on your hours).

    Cons

    Time-off policies - no holidays during Christmas, Easter holidays, summer holidays, world cup. Zero hour contracts for part time staff which would be good except when you have a manager that listens to gossip about you and thus gives you less hours instead of basing your hours on how good you actually do your job. Minimum wage. Full time staff members do around 15 hours extra unpaid work a week. Managers get uptight when you can't cover other peoples shifts.

    Advice to ManagementAdvice

    Ditch the zero hour contracts and just hire people who actually do the job instead of giving your management the right to play god with their employees lives.

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO
  10. 1 person found this helpful  

    Horrendous treatment and misuse of staff by management

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Casual Sales Assistant  in  Telford, England (UK)
    Former Employee - Casual Sales Assistant in Telford, England (UK)

    I worked at Sports Direct part-time for more than 3 years

    Pros

    Flexible hours and great people to work with.

    Cons

    Bad hours, bad pay, no sick pay, no holiday pay, minimum breaks. Having to serve the public, being pressured to sell add on sales, massively over worked, lazy management, dirty/untidy/unsafe working conditions, bad staff room. Little opportunity for career progression.

    Advice to ManagementAdvice

    Don't pay hard working part-time staff minimum wage, on a zero hour contract with no sick leave or holiday pay or bonuses, and give massive bonuses to lazy management who do next to nothing.

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO
  11.  

    Could be better.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Sale Assistant  in  Ramsgate, England (UK)
    Current Employee - Sale Assistant in Ramsgate, England (UK)

    I have been working at Sports Direct part-time for more than a year

    Pros

    I get along with all members of staff.

    Cons

    zero hour contract, i get really rubbish hours every week, being my only income, it doesn't pay my way. they won't give me a till code for exchanges, despite being a main till person and nearly been with the company two years. wont train me on footwear so i feel out of sync when comes to shoes.

    Advice to ManagementAdvice

    i'd like more training, a chance to prove myself, to be giving more responsability, i am capable.

    Doesn't Recommend
    Positive Outlook
    Approves of CEO

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