Vibrant Media
2.6 of 5 49 reviews
www.vibrantmedia.com New York, NY 150 to 499 Employees

Vibrant Media Reviews

Updated Jul 2, 2014
All Employees Current Employees Only

2.6 49 reviews

                             

33% Approve of the CEO

Vibrant Media CEO Craig Gooding

Craig Gooding

(12 ratings)

39% of employees recommend this company to a friend
15 Employee Reviews Back to all reviews
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    2 people found this helpful  

    The ship has sailed

    Anonymous Employee (Former Employee)

    ProsAt one point, willingness to innovate (if not follow through) but that isn't true anymore

    ConsCrowded space, clueless leadership, cronyism, promotions are a popularity contest, only financial growth is firings to save money

    Advice to Senior Managementasset acquisition? you are promoting people with no experience and firing any logical and dissenting voice. The d tech space has changed and you'd better too if you hope to salvage any revenue.

    No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company

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    2 people found this helpful  

    Time to put this dog down....

    Anonymous Employee (Former Employee)

    Pros0 cost health insurance. Snacks galore. New computer equipment.

    ConsLike a dog, after 14+ years, Vibrant is on its last breaths....

    The cons start at the top. Senior leadership lacks integrity and any real gumption in strategy, decision making, and purpose. The current CEO shows a complete lack of interest in running the company. The company is HQ'ed in New York, yet he's hiding in some villa in France, not really showing his face to the company.

    After numerous rounds of layoffs in 2014, the C-Suite still had the audacity to hold yet ANOTHER FRUITLESS yacht party in Cannes. For years now, they've held these yacht parties to portray this image of a thriving and fun advertising company, even in the face of hiring freezes in past years, and layoffs this year. Two years ago, the C-Suite even held a town hall to talk about how "they were the life of the party, sipping on Rose" and building traction for future big sales to justify the yacht party during a hiring freeze.......financial windfall from previous yacht parties: layoffs to 30% of workforce in 2014. It's amazing they held it again this year.

    As for the rest of the senior team, it is composed of long tenured members who have made it there by attrition and by being enablers. What do I mean by enablers? When the old C-Suite was managing the company, making bad decision after bad decision getting Vibrant Media in its current dire state, their trusted executive foot soldiers (the current C-suite) just marched along executing these bad decisions, knowing full well these were bad strategies. They played the political game right for personal gain.

    Now the company is unable to attract outside talent and now you have leadership filled with long tenured members with stale ideas and no experience outside of Vibrant. It sucks to see Vibrant in its position now, because it was a great place.

    To compound matters, its long time competitor Kontera only sold for $150 million. This does not bold well for Vibrant's investors' exit strategy.

    It has already reached its final destination of irrelevancy. Now it's time to say a sincere sad goodbye to this once best in show.

    Advice to Senior ManagementKeep throwing ice cream and pizza parties. It's a cheap way to smoke and mirrors the dire situation, to the young workforce.

    No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company

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    4 people found this helpful  

    Spiraling out of control

    Anonymous Employee (Former Employee)
    New York, NY

    ProsBagel Friday
    The people
    Did I mention bagel Friday?
    Adequate benefits
    Good pay

    ConsAll the C-suite left or were fired in October 2013
    Inexperienced executive staff left in place
    Just had a second round of layoffs (March and June)
    Decreasing revenues for 3+ years running
    Product suite is aging and not being replaced any time soon
    All the tech and business 'A' players have left or been involved in the layoffs
    CEO has cut himself off from the company and is holed up in France

    Advice to Senior ManagementHonestly, I think the time has come to wrap it up and move on.
    Hiring is going to more difficult because of all the layoffs.
    If they do hire people, how long will they last once they hear all the stories.
    I see no future for the company past 2014.

    No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company

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    6 people found this helpful  

    Truly not the place you want to work!!!

    Anonymous Employee (Former Employee)

    ProsBenefits, Decent people (although most left), semi-decent snacks

    ConsThis is my sincere plea to whomever is reading this to really assess the reality of this company - Please hold out for something else, rather than working here for a year (if you have the tolerance) and then leaving! A mediocre paycheck is not worth compromising your integrity, talent, and most important growth. I ignored the reviews as well, and if I listened I could have saved alot of time and heartache - Don't make the same mistake as me!

    Bad management - Upper management is usually determined by whether or not you have survived the company attrition. Managers have zero leadership capability, lack intelligence - (cannot propose effective solutions for broken processes), cannot grow or preserve talent whatsoever, and their lack of ability as a whole leads to pointless micromanagement, and counter-productive reform strategies. In fact, the company has given up on finding talent because real talent wouldn't dare be associated with Vibrant. Instead, Vibrant has mindless people, who lack digital experience, analytical skills, communicative skills, and even more alarming, common sense.

    Culture/People - Vibrant might have had some glory days, but those days are deemed ancient. I have personally seen employees ostracized, bullied, and mentally victimized. Management and the vast majority of employees are immature and deathly un-savvy. No one is interested in collaboration, examining the wounds of the company, and finding ways to heal them as opposed to quickly bandaging (small bandage in this case) a rotting big wound. YOU ARE ONLY MAKING IT WORSE! If you are looking for a place of innovation (innovate with purpose and direction), transparency, culture, helping improve the digital ad ecosystem on a high level, and growing as an individual, you will definitely not find it here!

    Sales - Majority of the sales team - who are the driving force of the business, do not understand the products - they don't know how they work, how to bring them to market, and how to really sell the branding experience to a client. That is one of the main reasons that Vibrant is financially suffering. Not only is this a huge problem, the fact of the matter is, the sales people aren't interested in learning - this is the most alarming part. They are incredibly stubborn, unpleasant, and demanding. If you are considering working in Ad operations - DO NOT DO IT! - You will be under-valued to no end - and no, this is not an industry standard - this a Vibrant standard! Sales loves to play the blame game -instead of dissecting the problem - which most of the time is due to them selling the product wrong to the client - and mending broken processes with substantial and meaningful solutions - they enjoy throwing Ad Ops under the bus. You will 100% not be rewarded for your hardwork and to boot for making money for the sales team. In fact, they usually wont even say a thank you. It is shockingly disgusting how a team that is the backbone of the company gets so little respect. Note the difference: you will be working FOR sales, instead of WITH sales. That distinction is visibly haunting. Operations knows how the system works, ins and outs of campaigns, best metrics and optimizations, and can foreshadow the success and failure of a campaign rapidly - NOT YOU SALES - Let me repeat NOT YOU.

    Overall Company - Lack of communication and processes from upper Management to middle management. Strong lack of transparency from leadership. Deficit of talent. Too many products that yield mediocre results. Favoritism over true talent and leadership.

    Advice to Senior Management- VALUE, REWARD AND PRESERVE TALENT
    - Get rid of most of upper management - that is why the company is suffering - stop promoting unqualified people - I can think of one person that really fits the bill here
    - Educate Sales on products and get a new sales team - most of them don't know how to sell - its obvious as you aren't making any revenue
    - Stop playing the blame game - it really gets you nowhere and brings down team morale
    - Become transparent - not the concept of displaying ads but the direction of the company to employees
    - Get in the Programmatic Game
    - Invest in Technology

    No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company

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    8 people found this helpful  

    while great in its infancy, lack of product and poor senior management destroyed this company.

    Anonymous Employee (Former Employee)
    New York, NY

    Prosthe old Vibrant had many pros. people had fun working in a lively environment. Christmas parties in the Bahamas, comradery coming out of the walls, great product, senior management was very open and communicated to us and the company was doing very well. not so much anymore. I left right before the last layoff in March. One pro is that if you are "buddies" with certain people in management, you will get a guaranteed bonus so long as you do not leave before the end of the year, and will be saved when layoffs inevitably happen again in H2.

    Compensation was pretty good but the benefits were sorely lacking for a tech company. Health insurance, paid time off and a non matching 401K was about the extent.

    ConsVibrant has lost its way. They have old stale product that they still try to push (Vibrant has become a bit of a running joke within the industry), even though most clients no longer want it (which is why client attrition is so high) and management seems incapable of creating any product that was as great as in-text once was. They still have no answer for programmatic buying and those companies are eating Vibrants lunch. I know there were talks of getting it before I left but come on, 3-4 years after everyone else has it?This company is losing money left and right and they have no idea how to stop it.

    The "strategy" seems to change weekly. Sometimes the "bright idea" is to simply create excel sheets to track sales client spends and communication. Yes, Im being serious. THIS was considered a great idea by sales management.

    The company culture has become morose and uninspiring. Many people just keeping their heads down in hopes they make it through the next round of layoffs.

    The company has no CFO, COO, CRO, CTO (they used to have all). Sound like a bit of an issue? It gets better - The current CEO has zero experience running a company (it definitely shows) and making business decisions, let alone a struggling company.

    Senior management tends to be less than forthcoming when talking about the company health. cherry picking financial aspects to make it sound like the company is doing better than it really is, and then BOOM! Massive layoffs in the US. Many people (mostly the newbies) still buy into the idea that company is about to "pivot" (for like, the 10th time in 3 years) into something great. Never mind the fact that there is no plan to do so.

    If you are actually considering working here, do yourself a favor and search for any sales rep who used to work here via LinkedIn. They will back up everything here and probably divulge even more.

    Advice to Senior ManagementSell the company (if there is an interested buyer) for anything you can get. The longer you wait, the less you will get. Obviously.

    No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company

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    7 people found this helpful  

    Reality Check needed

    Anonymous Employee (Former Employee)

    ProsHad really good and smart people
    Excellent work environment
    Team work was paramount and everyone work together
    Great culture, fun place to work

    ConsVery clique'y now - no Esprit de Corps for the teams
    Complete and utter Lack of leadership across the board, little to no business sense at the top
    No clear cut career path
    No innovation for years - old ideas and technology

    Advice to Senior ManagementSaying you are 6 months ahead on products versus competiton is questionable - what innovations have been launched in recent years ? None.
    Train new empoloyees
    What are you pivoting ? Explain in plain language with details and be honest.
    Bring back the old culture, get employees to again work together, innovate your technology to current needed standards
    Talk with a realistic view and not buzz words and Platitudes - be brutally honest even if the news is not currently good. It can get better once you admit your problems and have everyone understand and work to fix them.
    New leadership across the board with fresh new ideas on how you will survive in an automated world, which you do not play in currently.
    Automation - what are you doing to seize this opportunity that is moving very fast ?

    No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company

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    5 people found this helpful  

    Past its glory years. Now a really bad outlook

    Anonymous Employee (Former Employee)

    ProsOnce filled with great and excited people, Vibrant Media had a great culture. It was the epitome of what all companies had in this space (advertising and advertising tech). Fun parties, great comradery. Made many friends here. I learned a lot about business process here.

    ConsThe original founder and CEO was amazing. Then, they brought in a new CEO and she brought in her people. She was extremely charismatic, and made a lot of concrete decisions, but in the process, KILLED the culture. Unfortunately, the decisions weren't the right ones, and ones that the company couldn't stick by for more than a few months. They couldn't even decide and stick to a decision on what office people would sit in for more than 4 months, much less a real business decision. The company pushed the CEO out, and the rest of her C-Suite. What's left in senior positions now, are people that made it by attrition. No matter how you spin it, growth by massive cuts is not pivoting towards greatness. It's only delaying what's inevitable.

    Advice to Senior ManagementTake care of your people. You used to take care of your people, but not anymore. before the massive layoffs, there was a lot of attrition that was swept under the rug.

    No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company

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    3 people found this helpful  

    Campaign manager

    CM (Current Employee)
    New York, NY

    ProsSome people are nice to work with.

    ConsSales team don't share a brain cell between them

    Advice to Senior ManagementLeave

    No, I would not recommend this company to a friend – I'm not optimistic about the outlook for this company

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    2 people found this helpful  

    Awful place to work, look elsewhere

    Anonymous Employee (Current Employee)
    New York, NY

    ProsEasy-going atmosphere
    Good snacks in the kitchen
    Free bagels on Fridays
    Pay is ok
    People are nice

    ConsTechnology not up to date
    Over-reliance on templates and not enough new products
    Poor in-house tools
    Employee not encouraged to improve skills, but to adapt to "this is how we always do things"
    Work is repetitive and monotonous
    High employee turnover rate
    Management does not communicate well with employees

    Advice to Senior ManagementSell this company to Kontera, I'm sure they can do better.

    No, I would not recommend this company to a friend

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    5 people found this helpful  

    Not the best place to work

    Sales (Former Employee)
    New York, NY

    ProsAverage benefits, 401k vacation pay, sick day paid but never really let you utilize it, so overall benefits are not bad but could be better.

    ConsUnfair pay promotion, they are not ethical, and very hypocritical. I would highly suggest that you do not work for Vibrant Media if you are looking for long time job or career advancement. Stay away from Vibrant Media at any means necessary.

    Advice to Senior ManagementListen to your employees because it could help the company. Stop being such a hypocrite, when you say you’re going to do something you should actually do it. Don’t just make all empty promises. Maybe that way you wouldn’t see your employees leave month by month.

    No, I would not recommend this company to a friend

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Glassdoor is your free inside look at Vibrant Media reviews and ratings — including employee satisfaction and approval rating for Vibrant Media CEO Craig Gooding. All 15 reviews posted anonymously by Vibrant Media employees.