iCrossing Reviews

Updated August 18, 2014
Updated August 18, 2014
46 Reviews
2.4
46 Reviews
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Brian Powley
19 Ratings

11 Employee Reviews Back to all reviews

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  1. 2 people found this helpful  

    Sinking Ship

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Senior Software Engineer in Scottsdale, AZ
    Former Employee - Senior Software Engineer in Scottsdale, AZ

    I worked at iCrossing full-time (more than an year)

    Pros

    Good technology stack, interesting work.

    Cons

    This is the leanest company I have ever worked for. More project managers than developers. Very top heavy. It is because they keep missing their quarterly numbers and have to keep doing another round of layoffs.

    Advice to ManagementAdvice

    The main problem is that they focused on a global growth strategy which did not pay off and in the mean time they forgot about their core competencies which allowed their competitors to race ahead with a superior product stack. Now they never win new business and any existing clients that decide to look around always end up leaving.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  2. 2 people found this helpful  

    Veritable Mediocrity

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Senior UI Engineer in Santa Monica, CA
    Former Employee - Senior UI Engineer in Santa Monica, CA

    I worked at iCrossing full-time (more than an year)

    Pros

    Great people and personalities on a non-work-related basis. Good social gatherings outside of work -- if that's something important to you in your career. (corporate) Upper-management seems to have a good grasp on the needs of the market and a talent for identifying companies appropriate for acquisition.

    Cons

    Poor leadership in the sense of managerial and lead personnel allowing very poor quality code into production. Assigning business-critical work to junior-level developers which do not possess the requisite knowledge or experience to complete important tasks with minimal error. Proper assessment of necessary skills during interviewing prospective candidates would eliminate many of the aforementioned issues. Regular communication to personnel regarding performance concerns should be done more than once a year... when its painfully obvious its not important how one performs there job as long as everyone likes them, despite poor quality of work. Also, whenever I made "diplomatic" suggestions regarding process improvement they were neglected and ignored.

    Advice to ManagementAdvice

    Meritocracy, expertise, and experience should be rewarded before seniority (length of employment within the company).

    Recommends
    Neutral Outlook
    Approves of CEO
  3.  

    A little misdirected at the moment

    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at iCrossing

    Pros

    Competitive pay, good vacation and benefits. Decent culture on the west coast.

    Cons

    Narrow growth opportunities, bonus payout tied to metrics you most likely don't have a personal impact on.

    Advice to ManagementAdvice

    Find a clear direction, monetize and stick to it. Continue to work on silo'd departments to allow more collaboration.

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  5. 2 people found this helpful  

    Agency in Transition

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at iCrossing

    Pros

    great training environment and opportunity to lear different parts of digital marketing

    Cons

    mostly same client base for past 6+ years. agency went through major transition in 2013 with lots of people coming/going including CEO. Too top heavy and no room for promotions which is why younger smart people leave. agency is trying to be the next giant holding company which isn't nec. a good thing. they were a specialized leader and now their strategy is all over the map.

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO
  6.  

    Exciting and challenging place to be!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee in Chicago, IL
    Former Employee - Anonymous Employee in Chicago, IL

    I worked at iCrossing full-time (more than 3 years)

    Pros

    Great projects and one is able to touch on SEM, SEO, Social, Web dev and more!

    Cons

    Poor estimation process and top heavy VP layer. Recent loss of great talent. Moving back to being more of a search company

    Negative Outlook
    Disapproves of CEO
  7. 2 people found this helpful  

    Still have a ways to go

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee in New York, NY
    Current Employee - Anonymous Employee in New York, NY

    I have been working at iCrossing full-time (more than an year)

    Pros

    - Smart people
    - You can learn a lot in a short period of time
    - One can create their own opportunities
    - Strong strategy thinking
    - Trying to grow and improve
    - Normal working hours 9-6

    Cons

    - Unclear who iCrossing wants to be when it grows up
    - Technology does not have a clue
    - People are not accountable and often pass the buck
    - NY office does not have a voice
    - Creative leadership is underwhelming
    - New business pipeline is not vetted as well as it should be
    - Leadership does not work on the office culture
    - When they ask how you are, they are really asking how your account margins are doing

    Advice to ManagementAdvice

    Determine who iCrossing wants to be and communicate that to the teams. Are we search? Creative? Media?

    Recommends
    Neutral Outlook
    No opinion of CEO
  8. 1 person found this helpful  

    Good experience

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee in Irvine, CA
    Former Employee - Anonymous Employee in Irvine, CA

    I worked at iCrossing full-time

    Pros

    Great people.
    Employees have much autonomy.
    Able to work from home when necessary, as long as the work got done.

    Overall, a decent place to work with excellent people and a collaborative environment.

    Cons

    No real advancement.
    Lack of projects.
    Minimal financial reward/bonus program.
    Only one major client in the Orange County office, which limited the prospects for employee growth.

    Advice to ManagementAdvice

    Acquire additional clients.

    Recommends
    Neutral Outlook
    No opinion of CEO
  9. 2 people found this helpful  

    Boys Club

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Strategist in Los Angeles, CA
    Former Employee - Strategist in Los Angeles, CA

    I worked at iCrossing full-time (more than 3 years)

    Pros

    Smart coworkers. Interesting client brands. Locked down process/operations. Good work/life balance and compensation.

    Cons

    This is a company that's all about the rational, not the emotional. There is no equilibrium in rational/emotional thought, and it affects the agency's output.

    So-so creative. Deep, back end-centric client work. Little progressive front-end customer experience. Boys club exec team (i.e. Not a meritocracy). Smart, progressive co-workers feeding outside the iCrossing boys club end up leaving, because there is no alternative.

    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO
  10.  

    iCrossing company review

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Senior Project Manager in San Francisco, CA
    Current Employee - Senior Project Manager in San Francisco, CA

    I have been working at iCrossing full-time (more than 5 years)

    Pros

    Casual work environment with nice, smart, talented people.

    Cons

    People usually have too much work on their plate. Company doesn't always pay bonus.

    Advice to ManagementAdvice

    Make the work/life balance more achievable. Give generous salary increases to top performers and don't punish employees by not giving bonus.

    Recommends
    Neutral Outlook
  11. 1 person found this helpful  

    Good for the experience

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Manager in San Francisco, CA
    Former Employee - Manager in San Francisco, CA

    I worked at iCrossing full-time (more than an year)

    Pros

    This is a great place to start your career in search marketing. You get access to some really top minds in the industry and the opportunity to work on some really big brands with big budgets. You'll learn a LOT very quickly and that experience will be in high demand from other employers.

    Cons

    There's no treading water there. You're either rising to the top or you are sinking. You'll have to put in some long hours too, which is pretty normal for almost any agency. Culture can be hit or miss depending on which managers/leaders are around at the time.

    Advice to ManagementAdvice

    Keep the middle management happy! They are the conduit to the employees and they also create the culture of an office.

    Recommends
    Negative Outlook

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