BSH Home Appliances USA

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Director of Marketing Interview

Anonymous Interview Candidate
Anonymous Interview Candidate
Application Details

The process took a dayinterviewed at BSH Home Appliances USA in May 2010.

Interview Details

Company is suffering from declining US marketshare AND more importantly, is a very minor business unit of its' German parent. Perception is that German parent keeps reorganizing US senior mgt with temporary German execs that don't "get" how to realistically compete in this market as they hold an overwhelmingly majority market share in Europe with very little effort compared to US standards.

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