Carat Assistant Media Planner Interview

Interviewed Aug 2011 in Boston, MA (took a day)

I met with 5 different people and talked to them each one on one for anywhere from 15-30 minutes. They had two positions open on two different accounts and I met the people I would be working with on those accounts. Everyone was very friendly, positive, and easy to talk to.
They asked pretty standard interview questions- why do you want to be in Media? what is an ad campaign you've seen recently that you like? how do you handle tough projects/overcome obstacles? why do you think you are a good fit for this position? etc. They told me a lot about Carat and they way they work and also a lot about what it is like to be in Media Planning. At Carat the work seems very collaborative. They aren't separated into traditional and digital, everyone works across channels, which I thought was pretty great. It would be a good place to have an entry-level position like this to be able to be exposed to all the various aspects of media planning.