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Digitas Analyst-Strategy Interview Question

I interviewed in New York, NY and was asked:
"Case question: If you were Motorola, what would your three objectives when creating a campaign? Case question: Talk me through what you'd look at first if you noticed that in your data set there was an increase of 300% traffic one day that continued onwards"
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Part of a Analyst-Strategy Interview Review - one of 125 Digitas Interview Reviews

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