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Digitas Analyst Interview Questions & Reviews

Getting the Interview  10 Interviews

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Updated Feb 27, 2013
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Analyst at Digitas

Accepted Offer – Interviewed in Boston, MA Dec 2009 – Reviewed Feb 27, 2013

Interview Details – Recruiter will phone screen you then you'll be brought in for four half hour interviews. The recruiter follows up within a few days. There's a potential you'll be brought back in a second time for another round of interviews.

Interview Question – Case questions   Answer Question

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Analyst at Digitas

No Offer – Interviewed in Chicago, IL Dec 2012 – Reviewed Feb 5, 2013

Interview Details – Pretty straight forward set up. Initial phone screen going through my resume, why Digitas?, why do you want to be in digital advertising? Set up a date to come into their Chicago office. Real laid back atmosphere. Had two 2v1 interviews back to back - again more behavioral. Nothing really difficult or unexpected. Asked about my previous excel work

Interview Question – One manager asked me to a brain teaser to see how I think - Told me to describe the internet to a person who had just woken from a 30 yr coma. Kinda threw me off a little bit   Answer Question

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Analyst at Digitas

No Offer – Interviewed in Boston, MA Mar 2012 – Reviewed Mar 28, 2012

Interview Details – I was contacted a week after I submitted my resume to the website. The following week I had a phone interview the HR recruiter. I was a little hesitant about this job position because I had minimal experience in the field. I asked the HR recruiter if experience would be chosen over personality fit for the position. She told me that "experience can always be trained, so we're looking for more of a personality fit."

It has always been a goal/dream of mine to work for a marketing agency so I studied vehemently for this interview. I researched the past analyst interviews here and realized that they asked a lot of case study questions. I had no experience in interviewing for case study questions before, so I studied that to the best of my ability. I barely reviewed field/subject material since I was preparing for case study/estimation questions.

Needless to say, when I went in for the interview, no case study questions were asked--only simple behavioral and traditional interview questions. They asked about my experience in the field. Because I failed to anticipate this portion or prepare for it, I was unable to expound on my experience in the field. I was only able to mumble a few bits and pieces of my experience.

I left the interview feeling a little mixed—not sure if I did a good enough job. HR was kind enough to inform me the following day that the interviewers were impressed with my background and thought I did a good job and that the candidate review process was going to take longer because they just acquired a few more clients. I waited a week to follow up and she told me that I should hear by Friday. No word Friday, I emailed the following Monday and she said she’d give me feedback by the end of the week (2 weeks total).

I didn’t get the job because I lacked experience in the field. She said that the team really liked me but again the decision was based on experience. I wish I had known this coming in and that they didn’t lead me to believe that “personality” was what was really needed.

Interview Questions

  • Tell me about a time you failed and how you over came it?   Answer Question
  • Tell me a time in which you had to handle someone with a difficult personality in a team, how did you handle it?   Answer Question
  • Tell me about a recent project you managed   Answer Question

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Analyst at Digitas

Accepted Offer – Interviewed in Boston, MA Nov 2010 – Reviewed Dec 6, 2010

Interview Details – Once into the actual interview process, Digitas is incredibly efficient in its hiring process.

In the first round interviews, I met with two members of Digitas' S&A team for half an hour each. The first interview was part-behavioral, part-case; the second was purely behavioral. My case study question was centered around a legitimate business problem one of the interviewer's client had brought to them. I got very positive feedback from both interviewers. The one question I stumbled on was "what's your favorite digital ad campaign?", because it's something that you don't put too much thought into when you're browsing the web.

In the second round the next week, I met with two more members of Digitas' S&A team for half an hour each. Both interviews had cases centered on business-oriented issues concerning: bringing a new product to market & ameliorating a current company's digital marketing model. Enjoyed both of those.

I received an offer the week later.

For both interviews, one of the two interviewers had a last minute client meeting that got in the way of the interview, but everyone at Digitas was incredibly nice and great to be around so it wasn't a problem. It's always good to be able to adapt quickly anyhow. Dress is business casual, although I always wear a suit to an interview regardless. They like people who are passionate and intellectually curious. Great, great, great company!

Interview Question – What is your favorite digital ad campaign?   Answer Question

Negotiation Details – It's 2010... why negotiate?

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Analyst at Digitas

No Offer – Interviewed in Chicago, IL Jan 2010 – Reviewed Jan 15, 2010

Interview Details – After applying online for the position I received a call from the Boston HR office and had a very informal phone interview (the lady was super nice), after which I was told Chicago HR would contact me to schedule an in-person interview. I received an email one week later scheduling my group interview session that was to consist of four people at a half hour each.

Upon arriving the other candidates were sitting in the waiting room, which was a slightly awkward moment. I was informed at that point that one of the people I was supposed to meet with wouldnt be able to make it. This was unfortunate because the interview schedule was traditional-case-case-traditional, so I missed out on an opportunity to let my traditional interview skills shine again and lost the chance to have another good impression that could have pushed me over the top. I was thrown off guard by the case-study questions. In all honesty I think they were ridiculous. They were as follows:
1) If there are two small bookstores in the mall and a large company purchases them both, should you close one or keep them both open?
2) Sell me this stapler (this was stupid, awkward, and in my opinion unfair as I was not attempting to get a job involving sales).
3) How many lightbulbs are in Chicago? (another stupid question that is truly unfair)
4) A credit card company tests a direct-mail campaign by sending red envelopes to 100 people and blue envelopes to 100 people (random samples). Assuming the red envelopes resulted in 1 person signing up and the blue envelopes resutled in 2 people signing up, how would you advise the client to proceed with the campaign?

I left the interview feeling I did OK, but received a call exactly one week later politely informing me that I wasnt the right fit. Bummer!

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Analyst at Digitas

No Offer – Interviewed in New York, NY Jun 2009 – Reviewed Aug 13, 2009

Interview Details – Very cool place. A bit unorganized with the rotating panel. Representative on the phone was friendly, but NOBODY followed up after the in-person portion. I'm hoping they're just trying to keep a warm pipeline. Good learning experience, but that's all

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Analyst at Digitas

No Offer – Interviewed in Detroit, MI Sep 2008 – Reviewed May 11, 2009

Interview Details – It was a round of four back to back interviews.
The interviews seemed pretty easy. I also had a phone interview before that. They were also looking if the interviewee would fit the image and agree witht the fast lifestyle of an advertising agency.
They needed a person fast but seemed that there was a an internal candidate too.

Interview Question – What does a car mean to you   View Answer

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Analyst at Digitas

Accepted Offer – Interviewed in Boston, MA May 2008 – Reviewed Mar 19, 2009

Interview Details – The entire process was extremely quick and relatively painless. After submitting my resume through an employee referral, I was contacted over the phone and offered the opportunity to interview in-person the following morning. Since my resume came through at the tail-end of the hiring round, the entire interview process was extremely concise. Following a brief phone conversation, I came into the Boston office the next morning for 4 in-person interviews, which lasted a total of roughly 3 hours. Typically 2 of these interviews will involve case studies (i.e. market sizing questions or business situations) while the other two are behavioral-focused. I happened to meet with 2 senior analysts and 2 associate directors, although others have interviewed with anyone ranging from analysts to vice presidents.

The interviews were professional yet casual and somewhat laid-back, which accurately reflects the office culture in general. Case studies, while stressful, are treated as much as a conversation as a test. The idea is to show that you can talk your way through a problem, demonstrate logical problem solving skills, and think on your feet. As far as the behavioral interviews are concerned, these are primarily designed to determine how good of a "fit" you are for the company. In general, they are looking for someone who is friendly, engaged, and creative. Digitas is a place where self-starters and creative-types thrive, so it is important to show that you fit that mold.

After my interviews, I received an offer the following morning. Although experiences certainly differ from person to person, the entire process (from phone call to offer) lasted less than 48 hours. After going through several 3-4 round interviews at local consulting firms, this was an extremely pleasant process by comparison.

Interview Question – How many barber shops are there in America?   View Answer

Negotiation Details – Once I got the initial offer, there was no negotiation phase of salary adjustments. Coming straight out of school, I lacked the leverage necessary to translate previous work experience into a higher salary. As a result, I accepted the base starting salary for my position. Unless you are coming to Digitas with a background in consulting/analytics, the base salary will generally be a fixed amount.

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Analyst at Digitas

No Offer – Reviewed Jan 14, 2013

Interview Details – I was told I was going to receive an offer after the interview process went very well. I was very excited about the opportunity, but after a week still no offer...

Unbeknownst to me, all analyst hires were put on hold after needing to balance the budget.

A. Why even interview candidates if there are budgetary concerns?
B. Don't tell candidates they will expect an offer under these circumstances.
C. There needs to be more communication between HR and the individual practices. I felt as though neither parties were on the same page throughout this process.

Imagine being verbally told you will expect an offer then weeks later having it rescinded. Not a good feeling, and not good for company's reputation.

Interview Question – Relatively easy interview process. The usual "get to know you" questions, walking through resume, etc. A few job-specific questions.   Answer Question

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Analyst at Digitas

No Offer – Interviewed in Jan 2011 – Reviewed Feb 21, 2011

Interview Details – I was contacted by an HR recruiter who had found my resume on-line. I had a phone discussion with her in which asked about my background and career goals. I was then interviewed over the phone by a hiring manager about some of my skills and work experiences. Specifically, I was asked about recommendations I would make to internet marketing campaigns and how I approached analyzing data. The questions were broad and not scenario specific.

Apparently, I impressed him enough that HR called me back to schedule a panel interview with four interviewers. Everything moved very efficiently on the day of the interview. The first interviewer primarily asked me about my background and posed some "behavioral questions".

The second interviewer asked me some more questions - particularly about my computer background. He also gave me a sizing question/puzzle.

The third interviewer gave me a marketing case study and asked no additional questions.

The fourth interview was the hiring manager, who asked some more behavioral questions.

Ultimately, it turned out that they seemed to like me, but I was missing one crucial skill/area of experience, and I was not offered a position. HR was very prompt to get back to me and gave me a full explanation. This was very professional and courteous of them.

The only thing that confused me was that this crucial skill was not listed on my resume and was not really discussed during my phone interviews. While I appreciate the interest, it probably would have saved everyone some time if this had been established earlier on.

Nonetheless, I felt that I was fairly treated, and I regret not getting an offer. It looks like a great company, and it's definitely worth a shot if they express an interest in your candidacy.

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