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Digitas Associate Account Planner Interview Questions & Reviews

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Associate Account Planner Interview

Associate Account Planner
Boston, MA

I applied through college or university and the process took 4+ weeks - interviewed at Digitas in March 2013.

Interview Details – I applied through my campus online portal, had an initial phone interview and then had 4 separate 30 min. interviews with different account planners in the Boston office.

Everyone was very nice and friendly but 2 of them barely read my resume beforehand and were not at all prepared to interview me.

In general they asked a little bit about my background/resume etc. and also asked questions to better understand how I think and approach problems.

Interview Question – I had lengthy discussion about a brand that I liked and then had to chose a brand in the same category that I believed was weak and why. From there I had to give recommendations on how I would change this brand's current strategy. The question was completely fair as it was trying to reveal how I think. That being said, since I don't spend a lot of time thinking about brands I don't like, I had trouble articulating why I didn't like this certain brand (especially because the category was so narrow).   Answer Question

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