View All num of num See all Photos Merkle www.merkleinc.com Engaged Employer Overview Reviews Salaries Interviews Jobs Photos Benefits 223 Reviews 617 Salaries 74 Interviews 171 Jobs Follow Add Interview Follow Add Interview Interview Question Senior Marketing Analyst Interview Baltimore, MD Merkle Explain P-Value in a given marketing context. As if you are presenting to the client. Tags: See more , See less 8 Answer Add Tags Answer Interview Answer 1 Answer ▲ 0 ▼ To explained with an example if Null Hypothesis says advertisement campaign is not effected by hurricane storm. suppose if the p value is 0.045 so explanation would be there is 4.5% chance that Null Hypothesis is True. As p <0.05 we can reject the null hypothesis. Interview Candidate on Jun 21, 2013 Interviews > Senior Marketing Analyst > Merkle Add Answers or Comments To comment on this, Sign In or Sign Up.