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Frito-Lay Marketing Manager Interview
Posted Mar 23, 2012 2012-03-23 12:50 PDT
No Offer – Interviewed in Plano, TX Feb 2012 – Reviewed Mar 23, 2012
Interview Details –
I was an employee referral and submitted my resume to HR via my contact at the company. It took about 4 weeks to schedule the interview because our calendars were tough to sync.
The interview was all behavioral and was focussed on establishing my credentials around Consumer Goods marketing. Frito-Lay was concerned about my experience with tools such as Nielsens and my ability to work with Category Management teams focussed on consumer products.
Questions included:
Describe your experience with Consumer Focus Groups
Describe your experience with retail marketing
Describe the tools you have used to understand consumer behaviors around your product and competing products
Due to the current economy and state of tine job market, you will not get into Frito-Lay, candidates with limited Consumer Goods experience and weak internal contacts at the company.
Interview Questions
- What is your experience in measuring the effectiveness of advertising and media spend Answer Question
- What tools do yo use to forecast/predict consumer behavior? Answer Question
- How would you segment the US consumer market? Answer Question
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- Average Interview
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Frito-Lay is a proud division of PepsiCo. Our goal is to capture and convey the excitement of being part of a dynamic, results-oriented company, with powerful brands and top talent. At PepsiCo, we believe being a… — Full Overview
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