General Mills Associate Marketing Manager Interview Questions & Reviews
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Updated Jan 18, 2012 – Interview questions and reviews posted anonymously by interview candidates.
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Difficulty Rating [?] Based on 6 ratings 
“Average” Interview
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Interview Experience [?] Based on 6 ratings
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Associate Marketing Manager at General Mills
Posted Jan 18, 2012
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3.0
Average Interview
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Overall Neutral Experience
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Received and Accepted Offer
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Interviewed May 2010 in Toronto, ON (Canada) (took 4 weeks)
The interview process is fairly straight forward. You are first recruited off campus, and then are invited into the office for 2 two day interview process. There you will meet with several directors, who will want to go over your background, your passion for marketing, and how you would respond to specific situations (ie inventory of an ingredient runs low, how do you react).
You will also be taken out for lunch by current employees who will be looking to understand how you are on a social level. it is important to be yourself during this process, as fit is very important to General Mills.
Interview Questions
a) Send only the amount of product which you can produce with the ingredients you have on hand - which will mean shipping customers less product that they had ordered during a time of year where they rely on your products to drive business
b) Substitute a different ingredient into the product, which from your understanding the consumer will not notice a difference, and complete all of the orders your customers have placed which will allow them to have a successful key season.
Other Details
The interview consisted of a Phone Interview, a 1:1 Interview, a Group/Panel Interview, an IQ/Intelligence Test, a Skills Test and a Personality Test.
Helpful Interview?
Yes |
No
Inappropriate?
Associate Marketing Manager at General Mills
Posted Oct 17, 2011
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3.0
Average Interview
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Overall Neutral Experience
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Interviewed and No Offer
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Interviewed Oct 2011 (took a day)
Campus interview, two 1:1 interviews with almost all behavioral questions. They did what my favorite product was and what I would do to increase sales.
Interview Questions
Other Details
I got the interview through a College or University and the interview consisted of a 1:1 Interview.
Helpful Interview?
Yes |
No
Inappropriate?
Associate Marketing Manager at General Mills
Posted Jul 2, 2010
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4.0
Difficult Interview
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Overall Positive Experience
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Received and Accepted Offer
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Interviewed Jan 2008 in Minneapolis, MN (took 2 days)
4 behavioral/mini case interviews from marketers follow a monster written case with several questions about how to target, position, promote and price a new product; the case varies for everyoneand an external consultant grades; often used as a "tie-breaker" if your series of behavioral interviewers don't align on you
Interview Questions
Negotiation Details
No negotiation on salary, signing bonus, or division assignment (unless you have strong competing offer), but can negotiate relocation benefits, start dates, and "vacation" though it's not tracked
Other Details
I got the interview through a College or University and the interview consisted of a 1:1 Interview, a Skills Test, a Personality Test, a Drug Test and a Background Check.
Helpful Interview?
Yes |
No
Inappropriate?
Associate Marketing Manager at General Mills
Posted May 17, 2010
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4.0
Difficult Interview
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Overall Positive Experience
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Interviewed and No Offer
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Interviewed Apr 2010 in Minneapolis, MN (took 4 weeks)
I was asked to fill in an AMM e-screen which consisted of some 10 questions. Then I had a phone screen. After the phone screen, they called me to their head quarters. There, I was first asked to do a case write-up about a product (so, brush up on your market research skills, target consumer and what products should you launch), which is a timed test. Then I was asked to do a "Watson-Glaser Critical assessment test" by Pearson which consisted of 40 questions. Then I had 4 interviews, 2 with Marketing and 2 with HR. The people are very friendly and I would have loved to work there.
Interview Questions
Other Details
I got the interview through a Recruiter and the interview consisted of a Phone Interview, a 1:1 Interview, an IQ/Intelligence Test, a Skills Test and a Personality Test.
Helpful Interview?
Yes |
No
Inappropriate?
Associate Marketing Manager at General Mills
Posted Dec 21, 2009
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3.0
Average Interview
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Overall Positive Experience
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Received and Accepted Offer
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Interviewed Dec 2007 in Minneapolis, MN (took 4+ weeks)
Interviewed through my school's career center. Efficient process - interviewed 1:1 with two different people on campus, then went up to Minneapolis to interview 1:1 with 3 more people. Part of that day of interviewing included a written case study, which I understand is used as a "tiebreaker" or an additional data point if you haven't quite sold all of your interviewers.
Interview Questions
Negotiation Details
I didn't really negotiate, as I was aware that all recent MBA grads coming in to my position are offered the same thing.
Other Details
I got the interview through a College or University and the interview consisted of a 1:1 Interview, a Skills Test and a Personality Test.
Helpful Interview?
Yes |
No
Inappropriate?
Associate Marketing Manager at General Mills
Posted Oct 8, 2009
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3.0
Average Interview
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Overall Neutral Experience
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Interviewed and No Offer
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Interviewed Feb 2009 in Minneapolis, MN (took 5 days)
This was an on-campus interview. It had been built up to be an extensive marketing case interview, but was a more straight-forward behavioral interview instead. Before I even started, the interviewer said that "other people would be invited back for second rounds" -- it just seemed as if they had already decided who they were going to invite back. While I appreciate the value of networking and making connections before hand, it made me think that the organization was far more political than I had previously believed.
Interview Questions
Other Details
The interview consisted of a 1:1 Interview.
Helpful Interview?
Yes |
No
Inappropriate?
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