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General Mills Associate Marketing Manager Interview Questions & Reviews in Minnesota
Getting the Interview 9 Interviews
Interview Experience 7 Ratings
Associate Marketing Manager at General Mills
Accepted Offer – Interviewed in Minneapolis, MN Jan 2008 – Reviewed Jul 2, 2010
Interview Details – 4 behavioral/mini case interviews from marketers follow a monster written case with several questions about how to target, position, promote and price a new product; the case varies for everyoneand an external consultant grades; often used as a "tie-breaker" if your series of behavioral interviewers don't align on you
Interview Questions
- How do you market a product that's really healthy/has great benefits but tastes/smells/feels horrible? Answer Question
- How would your market this pen? (interviewer hands a flamingo pen to candidate) Answer Question
Negotiation Details – No negotiation on salary, signing bonus, or division assignment (unless you have strong competing offer), but can negotiate relocation benefits, start dates, and "vacation" though it's not tracked
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Associate Marketing Manager at General Mills
No Offer – Interviewed in Minneapolis, MN Apr 2010 – Reviewed May 17, 2010
Interview Details – I was asked to fill in an AMM e-screen which consisted of some 10 questions. Then I had a phone screen. After the phone screen, they called me to their head quarters. There, I was first asked to do a case write-up about a product (so, brush up on your market research skills, target consumer and what products should you launch), which is a timed test. Then I was asked to do a "Watson-Glaser Critical assessment test" by Pearson which consisted of 40 questions. Then I had 4 interviews, 2 with Marketing and 2 with HR. The people are very friendly and I would have loved to work there.
Interview Questions
- Can you tell me about your previous performance reviews? Answer Question
- Can you think of a brand from General Mills that you think is underleveraged? Answer Question
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Associate Marketing Manager at General Mills
Accepted Offer – Interviewed in Minneapolis, MN Dec 2007 – Reviewed Dec 21, 2009
Interview Details – Interviewed through my school's career center. Efficient process - interviewed 1:1 with two different people on campus, then went up to Minneapolis to interview 1:1 with 3 more people. Part of that day of interviewing included a written case study, which I understand is used as a "tiebreaker" or an additional data point if you haven't quite sold all of your interviewers.
Interview Question – What's the most creative business idea you have and how would you make it work? Answer Question
Negotiation Details – I didn't really negotiate, as I was aware that all recent MBA grads coming in to my position are offered the same thing.
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Associate Marketing Manager at General Mills
No Offer – Interviewed in Minneapolis, MN Feb 2009 – Reviewed Oct 8, 2009
Interview Details – This was an on-campus interview. It had been built up to be an extensive marketing case interview, but was a more straight-forward behavioral interview instead. Before I even started, the interviewer said that "other people would be invited back for second rounds" -- it just seemed as if they had already decided who they were going to invite back. While I appreciate the value of networking and making connections before hand, it made me think that the organization was far more political than I had previously believed.
Interview Question – What would you do if a product was about to launch and the manufacturing plant called to say the wrong ingredients had been delivered? View Answer
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Pros: Great place to work - very friendly people and a lot of free food! They also do a lot of out reach into the community and donate to a lot of charities – Full Review `
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