General Mills Associate Marketing Manager Interview Questions in Minnesota

Updated Jul 16, 2014
Updated Jul 16, 2014
4 Interview Reviews

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Associate Marketing Manager Interview

Anonymous Interview Candidate  in  Minneapolis, MN
Anonymous Interview Candidate in Minneapolis, MN
Application Details

I applied through college or university. The process took 2 days - interviewed at General Mills in January 2008.

Interview Details

4 behavioral/mini case interviews from marketers follow a monster written case with several questions about how to target, position, promote and price a new product; the case varies for everyoneand an external consultant grades; often used as a "tie-breaker" if your series of behavioral interviewers don't align on you

Interview Questions
  • How do you market a product that's really healthy/has great benefits but tastes/smells/feels horrible?   Answer Question
  • How would your market this pen? (interviewer hands a flamingo pen to candidate)   Answer Question
Negotiation Details
No negotiation on salary, signing bonus, or division assignment (unless you have strong competing offer), but can negotiate relocation benefits, start dates, and "vacation" though it's not tracked
Accepted Offer
Positive Experience
Difficult Interview

Other Interview Reviews for General Mills

  1.  

    Associate Marketing Manager Interview

    Anonymous Interview Candidate  in  Minneapolis, MN
    Anonymous Interview Candidate in Minneapolis, MN
    Application Details

    I applied through a recruiter. The process took 4 weeks - interviewed at General Mills in April 2010.

    Interview Details

    I was asked to fill in an AMM e-screen which consisted of some 10 questions. Then I had a phone screen. After the phone screen, they called me to their head quarters. There, I was first asked to do a case write-up about a product (so, brush up on your market research skills, target consumer and what products should you launch), which is a timed test. Then I was asked to do a "Watson-Glaser Critical assessment test" by Pearson which consisted of 40 questions. Then I had 4 interviews, 2 with Marketing and 2 with HR. The people are very friendly and I would have loved to work there.

    Interview Questions
    • Can you tell me about your previous performance reviews?   Answer Question
    • Can you think of a brand from General Mills that you think is underleveraged?   Answer Question
    No Offer
    Positive Experience
    Difficult Interview
  2.  

    Associate Marketing Manager Interview

    Anonymous Interview Candidate  in  Minneapolis, MN
    Anonymous Interview Candidate in Minneapolis, MN
    Application Details

    I applied through college or university. The process took 4+ weeks - interviewed at General Mills in December 2007.

    Interview Details

    Interviewed through my school's career center. Efficient process - interviewed 1:1 with two different people on campus, then went up to Minneapolis to interview 1:1 with 3 more people. Part of that day of interviewing included a written case study, which I understand is used as a "tiebreaker" or an additional data point if you haven't quite sold all of your interviewers.

    Interview Questions
    • What's the most creative business idea you have and how would you make it work?   Answer Question
    Negotiation Details
    I didn't really negotiate, as I was aware that all recent MBA grads coming in to my position are offered the same thing.
    Accepted Offer
    Positive Experience
    Average Interview
  3.  

    Associate Marketing Manager Interview

    Anonymous Interview Candidate  in  Minneapolis, MN
    Anonymous Interview Candidate in Minneapolis, MN
    Application Details

    The process took 5 days - interviewed at General Mills in February 2009.

    Interview Details

    This was an on-campus interview. It had been built up to be an extensive marketing case interview, but was a more straight-forward behavioral interview instead. Before I even started, the interviewer said that "other people would be invited back for second rounds" -- it just seemed as if they had already decided who they were going to invite back. While I appreciate the value of networking and making connections before hand, it made me think that the organization was far more political than I had previously believed.

    Interview Questions
    • What would you do if a product was about to launch and the manufacturing plant called to say the wrong ingredients had been delivered?   View Answer
    No Offer
    Neutral Experience
    Average Interview

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