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GfK Interview Questions

Updated Feb 18, 2015
Updated Feb 18, 2015
39 Interview Reviews

Interview Experience

Interview Experience

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Getting an Interview

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Candidate Interview Reviews

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  1.  

    Analyst Interview

    Anonymous Interview Candidate
    Anonymous Interview Candidate
    Application Details

    I applied through college or university. The process took 3 weeksinterviewed at GfK in December 2009.

    Interview Details

    Quite professional.
    Case study to solve and present
    Emphasis is not only on analysis but also on assumptions and scenario analysis

    Interview Questions
    • on case study presentation , i was asked for various scenarios   Answer Question
    Negotiation Details
    Low salary. Negotiation possible but not much room.
    At the end of day you will have to decide can you survive in that salary
    Accepted Offer
    Positive Experience
    Difficult Interview
  2.  

    Senior Research Associate Interview

    Anonymous Interview Candidate in New York, NY
    Anonymous Interview Candidate in New York, NY
    Application Details

    I applied through an employee referral. The process took 3 weeksinterviewed at GfK.

    Interview Details

    Hired as part of an acquisition, so cannot speak to GfK process. I can say that some teams are more selective than others, interviewing for months and months before making a single hire.

    Interview Questions
    • Not sure if they still use these for entry-level, but they'll ask abstract ideas to get a feel for how you think. For example) What is the US population? Some basics on statistics are also likely to be asked.   Answer Question
    Accepted Offer
    Neutral Experience
    Difficult Interview
  3.  

    Account Executive Interview

    Anonymous Employee in London, England (UK)
    Anonymous Employee in London, England (UK)
    Application Details

    I applied through a recruiter – interviewed at GfK in November 2014.

    Interview Details

    I was recruited for the role via a recruitment agency and after GfK had reviewed my CV they invited me to an interview which involved a numerical test followed by a verbal reasoning test, if my scores on these tests were satisfactory then I would have been invited to meet with the account director for an interview. If I passed that interview I would have then had to prepare and give a presentation for the final part of the interview process. I prepared well for the interview however I was overwhelmed by the pre-interview tests, 35 numerical questions to be completed in 35 minutes where there were 10 options for each questions, I was advised to adhere to the rule of quality not quantity. This however did not work for me as I missed out on the pass mark by 2 marks on both tests. The verbal reasoning test involved 48 questions to be completed in 25 minutes.

    Interview Questions
    • All numerical test questions you needed to refer to the charts and tables provided, make sure you understand what the questions are asking you and that you are good with working out percentages and ratios. With the verbal reasoning test, make sure you understand the passage provided and ensure that the statements below are either true, false or you cannot say due to the lack of evidence provided.   Answer Question
    No Offer
    Neutral Experience
    Difficult Interview
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  5.  

    Research Analyst Interview

    Anonymous Interview Candidate in Boston, MA
    Anonymous Interview Candidate in Boston, MA
    Application Details

    I applied online. The process took 4+ monthsinterviewed at GfK.

    Interview Details

    Screening interview first, then data analysis test, then anotherfour phone interviews and one in-person interview. It took them forever to make up their mind, in total about 4 months of interviews and going back and forth.

    Interview Questions
    Negotiation Details
    No negotiation
    Accepted Offer
    Negative Experience
    Average Interview
  6.  

    Business Analyst Interview

    Anonymous Interview Candidate in New York, NY
    Anonymous Interview Candidate in New York, NY
    Application Details

    I applied online. The process took 2 weeksinterviewed at GfK in February 2015.

    Interview Details

    Phone Interview & then Personal Interview with 3 people. It was a straight forward interview based on case presentation on previously provided sample data, normal behavioral questions and past experiences.

    Interview Questions
    • Why GFk? Why you find yourself suitable for this position?   Answer Question
    Accepted Offer
    Positive Experience
    Average Interview
  7.  

    Research Director Interview

    Anonymous Interview Candidate in New York, NY
    Anonymous Interview Candidate in New York, NY
    Application Details

    The process took 12+ monthsinterviewed at GfK in January 2008.

    Interview Details

    Half hour phone interview with recruiter, one hour phone interview with HR, 7 hour on site interview with 5 people (sometimes 1:1, sometimes 2:1), including a 2 hour skills test.

    Interview Questions
    • They had a 2 hour "briefcase" that I had to fill out, basically what they would consider my average "take-home" work for an evening, which consisted of answering a bunch of different types of questions, some easy, some taking 3-5 pages of explanation, like data analysis. a proposal outline, etc.   Answer Question
    Negotiation Details
    They low-balled me throughout the process ... the recruiter said the job was a Director's position, but when I went in for the full day interview, they told me it was a Manager position, and at a lower salary. I questioned them on it immediately and they said they'd get back to me. After a lot of back and forth (due to their reorganizations and some timing glitches on my part), we were able to re-negotiate to a Director position.
    But the entire process, from the initial recruiter phone call to the day I gave my notice at my former employer,
    took exactly one year!
    Accepted Offer
    Neutral Experience
    Average Interview
  8. 4 people found this helpful  

    Research Associate Interview

    Anonymous Employee in Hong Kong (Hong Kong)
    Anonymous Employee in Hong Kong (Hong Kong)
    Application Details

    I applied through college or university – interviewed at GfK in May 2014.

    Interview Details

    1 st - using GfK data to generate a report with insights. 2 tasks, 1 is observing data and give insights; 2 is modelling and prediction.
    2 nd - 1 to 1 interview. Includes competency questions and scenarios questions (standard ones). the follow up with previous analysis. challenge you on anything missing, ask you how to explain and relevant confidence (eg. 50% sure, 80% sure...)

    Interview Questions
    • how confidence is your prediction/assumption/speculation?   Answer Question
    No Offer
    Positive Experience
    Average Interview
  9.  

    Senior Analyst Interview

    Anonymous Employee in Southfield, MI
    Anonymous Employee in Southfield, MI
    Application Details

    I applied online – interviewed at GfK.

    Interview Details

    Applied online in early December 2012, heard back in mid January with a quick phone screen followed quickly with an invite to come in and interview. Had 3 one hour interviews with 3 separate people. Was told they would make a decision in 2-3 days. Didn't hear anything, so I called the HR rep who set up the interview a week later and left a message. Never heard back. After 3 weeks I left a message with the person who I would have worked for, only to get a call from the HR rep an hour later saying they had gone with another candidate.

    Interview Questions
    No Offer
    Neutral Experience
    Average Interview
  10.  

    Research Associate Interview

    Anonymous Interview Candidate in New York, NY
    Anonymous Interview Candidate in New York, NY
    Application Details

    I applied through an employee referral. The process took a dayinterviewed at GfK.

    Interview Details

    Pretty straight forward. Had a teleconference with a SVP that worked on the team but out of another company office. Also had to talk with two higher ups on the team I was interviewing to join.

    Interview Questions
    • Ability to multi-task and how would you process an ad hoc client request?   Answer Question
    Accepted Offer
    Positive Experience
    Average Interview
  11.  

    Junior Market Consultant Interview

    Anonymous Interview Candidate in Moscow (Russia)
    Anonymous Interview Candidate in Moscow (Russia)
    Application Details

    I applied online. The process took 1+ weekinterviewed at GfK in December 2011.

    Interview Details

    Interview with HR on motivation and ur background (professional and academic), interview with direct manager and head of the division again on your strive and motivation, finally make a presentation based on a table / chart they provide you with and perform your finding + will ask you to sell sth (your phone, a pen, a table, a pc in front of you).

    Interview Questions
    Negotiation Details
    no negotiations, they strictly obey the salary range
    Accepted Offer
    Neutral Experience
    Average Interview

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