Interview Question

Financial Analyst Interview Mountain View, CA

Google recieves X dollars of revenue from the US per Y

  searches and X revenue in UK per Y searchs. However, in Canada Google only gets 0.5X revenue per Y searches. How would you conduct a financial analysis to determine the cause for this revenue differential?

Interview Answer

3 Answers


A variance arises when there is a difference between actual and budget figures,Variances can be either:

Positive/favourable (better than expected) or
Adverse/unfavourable ( worse than expected)
A favourable variance might mean that:

Costs were lower than expected in the budget, or
Revenue/profits were higher than expected
By contrast, an adverse variance might arise because:

Costs were higher than expected
Revenue/profits were lower than expected
Should variances be a matter of concern to management? After all, a budget is just an estimate of what is going to happen rather than reality. The answer is – it depends.
The significance of a variance will depend on factors such as:

Whether it is positive or negative – adverse variances (negative) should be of more concern
Was it foreseen?
Was it foreseeable?
How big was the variance - absolute size (in money terms) and relative size (in percentage terms)?
The cause
Whether it is a temporary problem or the result of a long term trend
“Management by exception” is the name given to the process of focusing on activities that require attention and ignoring those that appear to be running smoothly
Budget control and analysis of variances facilitates management by exception since it highlights areas of business performance which are not in line with expectations.
Items of income or spending that show no or small variances require no action. Instead concentrate on items showing a large adverse variance.

Are all adverse variances bad news?
An adverse variance might result from something that is good that has happened in the business.
For example, a budget statement might show higher production costs than budget (adverse variance). However, these may have occurred because sales are significantly higher than budget (favourable budget).
Remember, it is the cause and significance of a variance that matters – not whether it is favourable or adverse.

vivekananda reddy on Nov 20, 2013

it may helps you...

vivekananda reddy on Nov 20, 2013

vivekananda, could you please put this in laymen terms. My brain just got fried when i was reading your answer,

i am confused on Jun 30, 2014

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