Heinz Brand Manager Interview Questions

Updated Jan 28, 2015
Updated Jan 28, 2015
4 Interview Reviews

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Brand Manager Interview

Anonymous Employee
Anonymous Employee
Application Details

I applied online – interviewed at Heinz.

Interview Details

i applied online. had 2 phone/video interviews. the entire process took about a month; most of the questions were behavioral questions and some case questions on branding/P&L. Overall, it wasn't difficult; it's pretty much as expected fro other CPG companies. people I interviewed with were nice, and they were not trying to challenge you a lot or anything, rather they tried to understand your background and cultural it with a company

Interview Questions
  • Questions were pretty standard to the brand management roles. some of them:
    - example of a brand that effectively used consumer insights
    - what would you if your costs go up and you have to meet the margin targets
    - bunch of behavioral questions (leadership example etc)
     
    Answer Question
Declined Offer
Average Interview

Other Interview Reviews for Heinz

  1.  

    Brand Manager Interview

    Anonymous Employee in Pittsburgh, PA
    Anonymous Employee in Pittsburgh, PA
    Application Details

    I applied through a recruiter. The process took 2+ monthsinterviewed at Heinz.

    Interview Details

    Recruiter contacted me for marketing (brand management/other) opportunities at Heinz. I had an initial phone screen (30mins) + 1st onsite interview with HR Manager and someone from Marketing Dept (30mins each) + 2nd and final onsite interview with 3 Executives (45mins each). Overall the interview was well planned, Heinz employees were very professional and approachable and the interview was easy.They are looking for a culture fit, which is someone with ownership/entrepreneur attitude and skill sets. This goes with providing confidence in the interview that you will treat your brand as your own business and is ready to go over and beyond, work 60+ hrs per/week if needed to get the job done. It definitely seemed like they have an in and out policy. If you do well you are in for higher responsibilities - or you are shown the exit door. They were courteous enough to call me on my candidacy rejection. Irregardless of the negative reviews on glassdoor - after going through the interview process I have a positive outlook about Heinz and its employees. Hope this helps and Good Luck!

    Interview Questions
    • 1) Name other brands in the company besides Heinz ketchup? 2) Please describe a current product/brand marketing commercial besides Heinz that you like? What aspects of the campaign do you think worked well / did not work well? 3) Give me an example when you went over and above to complete a task.   View Answer
    No Offer
    Positive Experience
    Easy Interview
  2.  

    Brand Manager Interview

    Anonymous Interview Candidate in Pittsburgh, PA
    Anonymous Interview Candidate in Pittsburgh, PA
    Application Details

    I applied through college or university. The process took 1+ weekinterviewed at Heinz.

    Interview Details

    First I had a screening interview. After that, I came to corporate and had a full day of 8 interviews with people of varying levels within the marketing function.

    Interview Questions
    • Describe a recent marketing campaign, what you thought the objective of the campaign was, and if you felt the campaign was successful.   Answer Question
    Accepted Offer
    Positive Experience
    Difficult Interview
  3.  

    Brand Manager Interview

    Anonymous Interview Candidate in Melbourne (Australia)
    Anonymous Interview Candidate in Melbourne (Australia)
    Application Details

    I applied online. The process took 3 weeksinterviewed at Heinz in September 2008.

    Interview Details

    Mostly position specific questions asked on previous experience. Not too many questions about the company

    Interview Questions
    • Talk me through a time when you have had to work towards a challenging, ambitious objective.   View Answer
    Negotiation Details
    Consider more negotiations as pay is not very good
    Accepted Offer
    Positive Experience
    Easy Interview

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