Heinz Brand Manager Interview Questions

Updated Jan 28, 2015
4 Interview Reviews

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Brand Manager Interview

Anonymous Employee
Declined Offer
Average Interview

Application

I applied online – interviewed at Heinz.

Interview

i applied online. had 2 phone/video interviews. the entire process took about a month; most of the questions were behavioral questions and some case questions on branding/P&L. Overall, it wasn't difficult; it's pretty much as expected fro other CPG companies. people I interviewed with were nice, and they were not trying to challenge you a lot or anything, rather they tried to understand your background and cultural it with a company

Interview Questions

  • Questions were pretty standard to the brand management roles. some of them:
    - example of a brand that effectively used consumer insights
    - what would you if your costs go up and you have to meet the margin targets
    - bunch of behavioral questions (leadership example etc)
     
    Answer Question

Other Interview Reviews for Heinz

  1.  

    Brand Manager Interview

    Anonymous Employee in Pittsburgh, PA
    No Offer
    Positive Experience
    Easy Interview

    Application

    I applied through a recruiter. The process took 2+ monthsinterviewed at Heinz (Pittsburgh, PA).

    Interview

    Recruiter contacted me for marketing (brand management/other) opportunities at Heinz. I had an initial phone screen (30mins) + 1st onsite interview with HR Manager and someone from Marketing Dept (30mins each) + 2nd and final onsite interview with 3 Executives (45mins each). Overall the interview was well planned, Heinz employees were very professional and approachable and the interview was easy.They are looking for a culture fit, which is someone with ownership/entrepreneur attitude and skill sets. This goes with providing confidence in the interview that you will treat your brand as your own business and is ready to go over and beyond, work 60+ hrs per/week if needed to get the job done. It definitely seemed like they have an in and out policy. If you do well you are in for higher responsibilities - or you are shown the exit door. They were courteous enough to call me on my candidacy rejection. Irregardless of the negative reviews on glassdoor - after going through the interview process I have a positive outlook about Heinz and its employees. Hope this helps and Good Luck!

    Interview Questions

    • 1) Name other brands in the company besides Heinz ketchup? 2) Please describe a current product/brand marketing commercial besides Heinz that you like? What aspects of the campaign do you think worked well / did not work well? 3) Give me an example when you went over and above to complete a task.   1 Answer
  2.  

    Brand Manager Interview

    Anonymous Interview Candidate in Pittsburgh, PA
    Accepted Offer
    Positive Experience
    Difficult Interview

    Application

    I applied through college or university. The process took 1+ weekinterviewed at Heinz (Pittsburgh, PA).

    Interview

    First I had a screening interview. After that, I came to corporate and had a full day of 8 interviews with people of varying levels within the marketing function.

    Interview Questions

    • Describe a recent marketing campaign, what you thought the objective of the campaign was, and if you felt the campaign was successful.   Answer Question
  3.  

    Brand Manager Interview

    Anonymous Interview Candidate in Melbourne (Australia)
    Accepted Offer
    Positive Experience
    Easy Interview

    Application

    I applied online. The process took 3 weeksinterviewed at Heinz (Melbourne (Australia)) in September 2008.

    Interview

    Mostly position specific questions asked on previous experience. Not too many questions about the company

    Interview Questions

    • Talk me through a time when you have had to work towards a challenging, ambitious objective.   1 Answer

    Negotiation

    Consider more negotiations as pay is not very good

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