Interview Question

Senior Product Manager, Search Marketing Interview Foster City, CA

Here is a magic box that does algorithmic signal matching

  [hinting at the Adchemy "secret sauce" intent matching algo]. What would be the ranking logic for two ads that have the exact same bidding and reputation (relevance)?
Tags:
design, algorithm, machine learning, seo, sem
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This one is probing for core search algo knowledge, metrics like CTR, keyword generation, auction marketplace. It's a real design problem one would encounter on the job. Looking for logic and thought flow in problem solving.

Interview Candidate on Mar 26, 2012

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