Interview Question

Senior Marketing Manager Interview

How do you calculate and show ROI and TCO to your

  customers? How do you go about it? How would you create economic level messaging to show ROI?
Tags:
finance
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Interview Answer

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This is good and challenging task and takes lots of cycles to get actual numbers. We need to understand customer pain points and requirements and their costs and budgets. We need to check is the customer will be able to take advantage of the current technologies that we offer and work with them to create a proof of concept in their datacenter and let them see the benefits and costs savings for themself. New technologies like Virtualization and Cloud Computing has a lot to offer in savings like: costs, energy, footprint, data consolidation, server and storage consolidation etc.

Interview Candidate on Apr 14, 2009

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