Interview Question

Director of Solutions Marketing Interview Arlington, VA

How do you convince a CIO of a utility to care about energy

  efficiency?
Answer

Interview Answer

5 Answers

0

This is a bit of a trick question. CIO really does NOT care about efficiency because it means less revenue. However, some states are mandating efficiency programs and so the CIO wants to do this as cost effectively as possible. Some utilities in some states also face competition for energy consumption, so a customer engagement program that makes consumers feel good about their utility will help with rate approvals and satisfaction ratings, which will boost the bottom line overall.

Interview Candidate on Sep 14, 2012
2

He cares because if he can lower the system peak number, he can lesson the amount of spinning reserves he must have in place, whixh in effect is stranded capital.

RB on Feb 22, 2013
3

CIO cares since as a company executive he needs to work with his customers (operating unit executives) to cut costs and increase revenues. By providing a solution that mines data to assist customer to save energry usage - the CIO is prioviding a solution for the utility to flatten its energy demand curve.

MB on May 20, 2013
0

CIO at a utility does not buy this product, nor would she/he care about this. Not their lane.

JH on May 22, 2013
0

Simple. You demonstrate a cost savings analysis comparing efficient energy use to inefficient energy use. Use a graph of the inefficient use, compare to an efficient use, then run assign the value. That is just one way.

This of course assumes that the inefficient use cost more then the cost to correct the problem.

But if you do make the changes you can leverage the changes into a PR piece and get a double benefit (efficient use and a "look at us going green!" piece.)

JD Monge on Apr 5, 2015

Add Answers or Comments

To comment on this, Sign In or Sign Up.