Opower
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www.opower.com Arlington, VA 500 to 999 Employees

Opower Director of Solutions Marketing Interview Question

I interviewed in Arlington, VA and was asked:
"How do you convince a CIO of a utility to care about energy efficiency?"
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Part of a Director of Solutions Marketing Interview Review - one of 105 Opower Interview Reviews

Answers & Comments

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This is a bit of a trick question. CIO really does NOT care about efficiency because it means less revenue. However, some states are mandating efficiency programs and so the CIO wants to do this as cost effectively as possible. Some utilities in some states also face competition for energy consumption, so a customer engagement program that makes consumers feel good about their utility will help with rate approvals and satisfaction ratings, which will boost the bottom line overall.
- Interview Candidate on Sep 14, 2012 Flag Response
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He cares because if he can lower the system peak number, he can lesson the amount of spinning reserves he must have in place, whixh in effect is stranded capital.
- RB on Feb 22, 2013 Flag Response
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CIO cares since as a company executive he needs to work with his customers (operating unit executives) to cut costs and increase revenues. By providing a solution that mines data to assist customer to save energry usage - the CIO is prioviding a solution for the utility to flatten its energy demand curve.
- MB on May 20, 2013 Flag Response
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CIO at a utility does not buy this product, nor would she/he care about this. Not their lane.
- JH on May 22, 2013 Flag Response

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