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University of Wisconsin Marketing Interview Question

I interviewed in Madison, WI and was asked:
"How good of writer are you?"
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Part of a Marketing Interview Review - one of 37 University of Wisconsin Interview Reviews

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First, a good marketer should know that the validity of self-reported data is questionable. Second, it is quite subjective to be labeled a "good" writer. I believe that the proof is in the pudding -- was the writing effective in encouraging the behavior that you were trying to generate and were the goals of the campaign reached?
- Interview Candidate on Jan 10, 2012 Flag Response

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