Interview Question

Interview Madison, WI

How good of writer are you?

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Interview Answer

1 Answer

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First, a good marketer should know that the validity of self-reported data is questionable. Second, it is quite subjective to be labeled a "good" writer. I believe that the proof is in the pudding -- was the writing effective in encouraging the behavior that you were trying to generate and were the goals of the campaign reached?

Interview Candidate on Jan 10, 2012

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