The key is to really plan it well pro-actively. The idea should be thought through and a realistic goals set should be decided among the stake holders. Its fixed time, so negotiable elements are number of engineers and features.
Four months should also be divided in Sprints of 2 weeks each.
Sprint 1: Conception and finalization of idea
Sprint 2-4: Development of product
Sprint 5: Testing and bug fixing
Sprint 6: User acceptance testing and change requests

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Interview Question for Program Manager at Amazon.com:

How would you roll out this idea in 4 months time? (you are responsible for every aspect on it from conception to close-out)

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