View All num of num See all Photos Digitas www.digitaslbi.com Engaged Employer Overview Reviews Salaries Interviews Jobs Photos Benefits 336 Reviews 1.0k Salaries 135 Interviews Follow Add Interview Follow Add Interview Interview Question Associate Account Planner Interview(Student Candidate) Boston, MA Digitas I had lengthy discussion about a brand that I liked and then had to chose a brand in the same category that I believed was weak and why. From there I had to give recommendations on how I would change this brand's current strategy. The question was completely fair as it was trying to reveal how I think. That being said, since I don't spend a lot of time thinking about brands I don't like, I had trouble articulating why I didn't like this certain brand (especially because the category was so narrow). Tags: See more , See less 8 Answer Add Tags Answer Interviews > Associate Account Planner > Digitas Add Answers or Comments To comment on this, Sign In or Sign Up.