Interview Question

Associate Account Planner Interview(Student Candidate) Boston, MA

I had lengthy discussion about a brand that I liked and

  then had to chose a brand in the same category that I believed was weak and why. From there I had to give recommendations on how I would change this brand's current strategy. The question was completely fair as it was trying to reveal how I think. That being said, since I don't spend a lot of time thinking about brands I don't like, I had trouble articulating why I didn't like this certain brand (especially because the category was so narrow).
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