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BlackRock Associate Interview Question

I interviewed in San Francisco, CA and was asked:
"I was asked to evaluate how to I would introduce a new product to a new market and what processes or resources I would need in order to ensure a successful product launch. I was also asked why I was leaving a fairly lucrative and successful investment banking job to join a larger corporation."
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Part of a Associate Interview Review - one of 401 BlackRock Interview Reviews

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