Interbrand
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www.interbrand.com New York, NY 500 to 999 Employees

Interbrand Verbal Identity Consultant Interview Question

I interviewed in New York, NY and was asked:
"If Google had come to you a year ago asking you to name what is now called Google Glasses, how would you have gone about naming it?"
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Part of a Verbal Identity Consultant Interview Review - one of 32 Interbrand Interview Reviews

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I told the interviewer that verbal strategists go through a process where the client gives specific information targeted to that product that helps guide us when developing naming and messaging. Otherwise we're just grasping at straws. However, I went ahead and went down the different possible routes, such as how I would have named it if they had asked for a functional versus evocative name, or if they wanted descriptive versus blank canvas, wanted it to convey efficiency versus tech-savvy, etc.
- Interview Candidate on Oct 23, 2013 Flag Response

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