Interview Question

Mass Acquisitions Specialist Interview Mountain View, CA

If you had to design an algorithm for an delivery client

  , in order to generate the most revenue, would you have the algorithm default to CPM or CPC bid structure? Assume there is 100% CTR and equal amount of impressions/clicks
Answer

Interview Answer

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CPC because 100% CTR guarantees quick revenue vs CPM that waits for impressions.

Interview Candidate on Jan 15, 2013

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