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Interview Question for Mass Acquisitions Specialist at Google:
Jan 15, 2013

If you had to design an algorithm for an delivery client, in order to generate the most revenue, would you have the algorithm default to CPM or CPC bid structure? Assume there is 100% CTR and equal amount of impressions/clicks


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Jan 15, 2013

by Interview Candidate:

CPC because 100% CTR guarantees quick revenue vs CPM that waits for impressions.
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