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Google Mass Acquisitions Specialist Interview Question

I interviewed in Mountain View, CA and was asked:
"If you had to design an algorithm for an delivery client, in order to generate the most revenue, would you have the algorithm default to CPM or CPC bid structure? Assume there is 100% CTR and equal amount of impressions/clicks"
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Answer

Part of a Mass Acquisitions Specialist Interview Review - one of 3,048 Google Interview Reviews

Answers & Comments

2
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CPC because 100% CTR guarantees quick revenue vs CPM that waits for impressions.

- Interview Candidate on Jan 15, 2013

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