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L'Oréal Senior Product Manager Interview Question

I interviewed in London, England (UK) and was asked:
"If you were the brand manager for (specific L'Oreal brand), where would you take that brand?"
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Part of a Senior Product Manager Interview Review - one of 131 L'Oréal Interview Reviews

Answers & Comments

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That's a hard question to answer without knowing the existing consumer and brand reason for being within the portfolio. I would ask questions to try and gain more information on the product positioning, existing consumer, current performance and any key learnings from past research if they will share. Also consider industry trends if they are a good fit for the brand.
- Anonymous on Dec 8, 2013

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