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Bain & Company Associate Consultant Interview Question

I interviewed in New York, NY and was asked:
"Ikea is trying to determine if they should continue selling $1 hot dogs in their cafeterias. Determine the profitability of this practice; if it is found to be unprofitable, provide some reasons that Ikea might want to consider continuing the practice regardless."
Tags: business case
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Part of a Associate Consultant Interview Review - one of 333 Bain & Company Interview Reviews

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