Lockerz Marketing Interview Questions

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Marketing Interview

Anonymous Interview Candidate  in  Pittsburgh, PA
Anonymous Interview Candidate in Pittsburgh, PA
Application Details

The process took 2 days - interviewed at Lockerz in October 2010.

Interview Details

Be really familiar with the website before the interview. Be prepared to tell what you like, and what needs improvement. Be very metrics/outcome focused. There is a ton of info on this company on the internet. The site requires some time put in to really understand how it works.

Interview Questions
  • What is wrong with the website, and how would you make it better.   Answer Question
  • What do you read for pleasure, where do you get your news, what sites do you follow?   Answer Question
Accepted Offer
Positive Experience
Difficult Interview

Other Interview Reviews for Lockerz

  1.  

    Marketing Interview

    Anonymous Interview Candidate  in  Seattle, WA
    Anonymous Interview Candidate in Seattle, WA
    Application Details

    The process took 3 days - interviewed at Lockerz in February 2011.

    Interview Details

    Good communication, quick response time. Interesting group of people.

    Interview Questions
    • Why is it you want to leave your current position?   View Answer
    No Offer
    Positive Experience
    Average Interview
  2.  

    Marketing Interview

    Anonymous Interview Candidate  in  Seattle, WA
    Anonymous Interview Candidate in Seattle, WA
    Application Details

    The process took 3 weeks - interviewed at Lockerz in February 2011.

    Interview Details

    I had a phone screen with a recruiter and another phone screen with the hiring manager before being brought in for all-day interview with about 8 employees from a variety of different departments. After the all-day interview, I had one more phone interview with another employee and also had a phone conversation with the CEO. After all that, I gave references (which were checked because several of my references reached out to me and confirmed they'd given me rave reviews). The recruiter also emailed me a detailed Word doc of their benefits. All signs were pointing toward an offer, but then I was contacted via phone and told they weren't going to pursue me because I didn't have enough retention marketing experience. I think this is probably something they should have figured out on phone screen #2 -- I was upfront about my experience throughout the process and my lack of retention marketing was never mentioned before. You'd think the CEO would have better things to do than interview a non-qualified candidate. The recruiter also said that if they had had two positions open, they would "have hired me in a heartbeat" ... but in fact they did have two marketing positions open. It was a real let down that they couldn't deal honestly with me and tell me the real reason that they weren't going to extend an offer.

    I really liked all the people that I met with and this company could be a great fit for some people that are interested in a more chaotic start-up environment. Overall I was highly disappointed with the way the interview process was handled and their poor expectation setting. Doesn't bode well for how the company is managed overall.

    Interview Questions
    No Offer
    Negative Experience
    Average Interview
  3.  

    Marketing Interview

    Anonymous Interview Candidate
    Anonymous Interview Candidate
    Application Details

    I applied through a recruiter. The process took 1 week - interviewed at Lockerz in February 2011.

    Interview Details

    I was contacted via Linkedin, supplied with CEO interview articles and video. After some brief research I responded with interest and was invited to a phone interview with internal HR recruiter. The position is not posted on their website, and the recruiter did not specify a title or provide description. I assumed it's expected given the start-up nature of the company.

    Without spending a lot of time, the website overall doesn't clearly spell out what they are about, but I learned that they are a social site targeted to "Gen Z" (age 13 - 30) who thinks that "facebook is what their moms use."

    During the interview the recruiter didn't give a whole lot more information about the company or the position (even with explicit prompt) but quickly dived into a specific problem the company want to address after I provided quick overview of my background. At the end of the call, I was asked to put more thought into specific marketing programs they could run in order to attract a specific segment and send my ideas to them in an email.

    3 business days later, I followed up with a call to the recruiter to confirm that the email has been received. She then told me that through a (job?) fair and other channels they have found people with B2C (rather than my B2B) background. Feeling like I've been used to generate marketing program ideas, I asked why, even though my B2B background is listed in my linkedin profile and discussed during our call, that I was still asked to send her marketing ideas over email. I was given the same 'why we didn't pick you' reasons and that my ideas weren't as creative and suited for the targeted segment.

    At the end, I feel like I wouldn't want to work for a company that seems to be using interviews as an idea generation channel, so not getting an offer or getting to the next step of the interview process isn't a big deal anyways.

    I just want to post this, so if other interviewees pondered, like I did, why we are asked to develop marketing program ideas in an interview and over email, that they are not alone and think twice before spending time and giving away their precious unique ideas.

    Interview Questions
    No Offer
    Negative Experience
    Average Interview

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