Interview Question

Marketing Manager Interview(Student Candidate)

Marketing case - manager of a line of vehicles, your

  vehicle sales has been steady for the last 3 years, but has been dropping by 5% in the last 3 months, what is going on?
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Interview Answer

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Go through Customer, Competitor, Company background. Use Segment, Target, and Position, and 4 Ps. There's not correct answer, they just want to see how you think.

Interview Candidate on Oct 19, 2011

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