Go through Customer, Competitor, Company background. Use Segment, Target, and Position, and 4 Ps. There's not correct answer, they just want to see how you think.

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Ford Motor Overview (F)

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Website www.ford.com

HQ Dearborn, MI

Industry

Automobile Manufacturing

Size

160K+ Employees, $128B+ Revenue

Competitors

Chrysler, General Motors, Toyota

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Interview Question for Marketing Manager at Ford Motor:

Marketing case - manager of a line of vehicles, your vehicle sales has been steady for the last 3 years, but has been dropping by 5% in the last 3 months, what is going on?

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