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American Airlines Senior Analyst - Marketing/Advertising/Strategy Interview Question

I interviewed in Fort Worth, TX and was asked:
"Name a very bad product and tell me why it's so bad and what I would do to overcome the challenges from a marketing perspective?"
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Part of a Senior Analyst - Marketing/Advertising/Strategy Interview Review - one of 389 American Airlines Interview Reviews

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It took me a few minutes of awkward silence to think of a very bad product (that caught me off guard), but I came up with the Bullet Blender (I hate that stupid thing!)

- Interview Candidate on Sep 24, 2012

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