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PepsiCo Marketing Intern Interview Question (student candidate)

I interviewed in Detroit, MI and was asked:
"One of the interviews was a fit interview and the other was more technical/creative questions. Two interesting questions were: If you owned a ping pong ball company and ping pong was suddenly banned what else could you do with the ping pong balls? and How could you capitalize on the trend of social media/celebrity obsession/reality shows for the benefit of Pepsi--other than what we are already doing?"
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