PepsiCo Marketing Intern Interview Questions

4 Interview Reviews

Interview Experience

Interview Experience

50%
25%
25%

Getting an Interview

Getting an Interview

83%
16%

Interview Difficulty

3.5
Average

Interview Difficulty

Hard

Average

Easy

4 Candidate Interview Reviews Back to all interviews

Sort: Popular Date Difficulty

1 person found this helpful  

Marketing Intern Interview

Anonymous Interview Candidate in Philadelphia, PA
Anonymous Interview Candidate in Philadelphia, PA
Application Details

I applied through college or university. The process took 1+ weekinterviewed at PepsiCo in February 2014.

Interview Details

Pepsi came to my campus and interviewed through OCR [on campus recruiting]. The interview format was a fit interview followed by a case interview, back to back. The fit interview was 15 minutes. Two interviewers asked you questions about your resume and a few behavioral questions. They also asked more general questions about your likes and dislikes. The case interview was longer and involved analyzing data. I was presented with three different charts [bar graphs, data in a table] and asked to come up with a 360 campaign based on the information. The first table was data about growth of different segments [segmented by race and age]. The next charts included data about what drinks Hispanic customers bought the most of. I was asked to explain what drink I would market to which Hispanic age group. Then I was asked to come up with a complete campaign. There is only one round of interviews for this internship. I received an email a week after the interviews telling me I was not selected.

Interview Questions
  • What TV shows do you watch?
    Name a time you had to voice an unpopular opinion.
    Who would be the ideal Superbowl performer?
    Name a company doing a good job in the digital space now.
    Name a trend [very broad, asked for clarification and they said just any trend].
      Answer Question
No Offer
Positive Experience
Difficult Interview

Other Interview Reviews for PepsiCo

  1. 1 person found this helpful  

    Marketing Intern Interview

    Anonymous Interview Candidate in Detroit, MI
    Anonymous Interview Candidate in Detroit, MI
    Application Details

    I applied through college or university – interviewed at PepsiCo in January 2012.

    Interview Details

    I first learned about the company through on campus recruiting at my school. I talked with company representatives there and used student and alumni connections to network with as many people as possible. I then submitted my resume and cover letter and was selected fro an on campus first round interview.

    Interview Questions
    • One of the interviews was a fit interview and the other was more technical/creative questions. Two interesting questions were: If you owned a ping pong ball company and ping pong was suddenly banned what else could you do with the ping pong balls? and How could you capitalize on the trend of social media/celebrity obsession/reality shows for the benefit of Pepsi--other than what we are already doing?   Answer Question
    No Offer
    Negative Experience
    Difficult Interview
  2.  

    Marketing Intern Interview

    Anonymous Interview Candidate in New York, NY
    Anonymous Interview Candidate in New York, NY
    Application Details

    I applied through college or university. The process took a dayinterviewed at PepsiCo in September 2011.

    Interview Details

    They told me about the internship. It's a marketing internship that is paid. It's going to be in New York City working mostly with the sales team and marketing team.

    Interview Questions
    • There weren't questions, it was more of a conversation.   Answer Question
    Accepted Offer
    Positive Experience
    Average Interview
  3. 1 person found this helpful  

    Marketing Intern Interview

    Anonymous Interview Candidate in New York, NY
    Anonymous Interview Candidate in New York, NY
    Application Details

    I applied online. The process took a dayinterviewed at PepsiCo in January 2009.

    Interview Details

    Two individuals came to recruit and host an information session. Interviews were approximately 30 minutes long. By mid-day, you would be notified if you received a second round. If so, you were asked to return that afternoon for a second round. An offer would be made within weeks.

    The interview itself was standard behavioral questions, focused on marketing issues. They were really looking for a leader, someone creative, out of the normal mold.

    Interview Questions
    No Offer
    Neutral Experience
    Average Interview

Work at PepsiCo? Share Your Experiences

PepsiCo

 
Click to Rate
or

The difficulty rating is the average interview difficulty rating across all interview candidates.

The interview experience is the percentage of all interview candidates that said their interview experience was positive, neutral, or negative.

Your response will be removed from the review – this cannot be undone.