View All num of num See all Photos Capital One This employer has taken extra steps to respond to reviews and provide job seekers with accurate company information, photos, and reviews. Interested for your company?Learn More. www.capitalone.com Work in HR? Unlock Free Profile Overview Reviews Salaries Interviews Jobs Photos Benefits 1.7k Reviews 4.5k Salaries 1.4k Interviews 2.3k Jobs Follow Add Review or Salary Follow Add Review or Salary Interview Question Senior Operations Analyst Interview Richmond, VA Capital One Phone case interview: The company has an online document centre which keeps track of all of the info about its customers. We offered our customers a free option to enroll in e statements and stop receiving paper statements. The enrollment numbers are below our expectations. We want to launch a marketing campaign. What are some of the factors that you would consider to design such a campaign? List them and briefly explain. Now, I have some data for you. The marketing dept has determined that it would send across 150,000 emails to customers based on two different strategies. Each email costs 25 cents and the lifetime savings for each customer enrolled will be $20. For the first strategy, the customer receives a one time statement credit of $15 and under the second strategy, the customer receives a credit of $5. Which strategy would you prefer and why? When asked about response rates, the interviewer gave response rates of 15% and 10% for the two strategies. Tags: See more , See less 8 Answer Add Tags Flag as Inappropriate Thank you! Your feedback has been sent to the team and we'll look into it. Oops! We're sorry but your feedback didn't make it to the team. Your input is valuable to us — would you mind trying again? Send Answer Add Answers or Comments To comment on this, Sign In or Sign Up.